Common Mistakes That Should be Avoided in Newsletter Writing

If you can get involved in newsletter writing on a regular basis, you will be able to keep up relationship with your client online and stay in touch with them. Besides staying in touch with the customers, it also helps you to make market research and sell the products or services that you have developed and promote your business quite effectively.

Avoiding the Common Mistakes in Newsletter Writing is Essential

While newsletter writing can make your business jumpstart if correctly done, it is necessary avoiding the common mistakes in such writing process. Else your newsletter will be lost in the crowd of numerous emails and newsletters in the inbox of the target audience. So you should take stock of the mistakes even before you start writing a word of the newsletter.

First Mistake is the Absence of Personal Touch in Newsletter Writing

Many writers fail in their newsletter writing because they fail to personalize it.

A little personal touch always works better for the clients;
There are numerous software available in the market that automates the process of personalizing newsletters; and
Starting the newsletter with the client’s name or such terms as “dear friend” can really boost up the chances of your success with newsletter writing.

Second Major Mistake Committed is Making the Newsletter too Long

If you make your newsletter too long then the readers will be turned off.

Keeping the newsletter writing brief and to the point will help you substantially in attracting the readers;
Don’t make it a pure sales pitch for your products or services; and
It would be good having 80% of pure informative contents and only 20% should be devoted to business promotion and sales pitch.

Many Writers Do Not Realize that Formatting is Important for Successful Newsletter Writing

Most writers fail to give adequate attention to formatting.

If your contents are not formatted, all email software used by the clients would not be able to read them;
It is necessary that the sentences are limited to 60-65 characters and paragraphs limited to 5-10 sentences at the most;
Keep adequate space between paragraphs and use bullet points for better readability; and
Such formatting will give good readability to your contents which is most important for successful newsletter writing.

You Fail to Make Connection with Impersonal Writing Styles

If you adopt an impersonal writing style then you are not going to make any connection whatsoever with your clients. Instead remaining conversational with the clients could generate better response for you.

You Must Ensure That Your Newsletter Reaches the Target Audience

Your newsletter writing will fail despite all sincerity, classy contents, and information if it does not reach the target audience. Thus, proper delivery is vital for the success of newsletter created. It would be good using the services of professional service provider to ensure delivery.

Last but not the least; do not confine your newsletter writing to HTML alone and use text also because many users turn off the HTML compatibility in their browser.