Creating a blog for business purposes makes sense from several standpoints. More and more companies have come to realize that business blogging has essentially become a necessary requirement. A blog platform presents flexibilities and tremendous exposure that many small businesses formerly learned to do without. Now business blogs of all sizes are popping up all over the internet and taking advantage of numerous benefits made available to them.

Here are 5 reasons why using blogging sites as a marketing platform has become so widely accepted and popular online.


Blogging sites are very economical to create and operate since the platform is generally free and the only cost is that of a hosting service. From a budget standpoint these platforms offer very little or no barriers of entry so money should not be an issue.

Increases Online Profile

Business blogs allow you to maintain a prominent profile online due to their ease of use and the dynamic nature of the constant updating. Unlike the 'traditional' websites these sites are NOT static so the information that appears is generally fresh and current. This tends to capture and retain the attention of viewers online.

Product Visibility

With the ease and flexibility that goes into operating a blog platform, quickly updating information about yourself or products is a snap. With a complete lack of technical skills even a new comer to the internet can easily post images and content This helps to keep readers current thus allowing them to share this information with others as well.

Customer Feedback

One of the best features about business blogging is the ability to interact with customers/readers on an ongoing basis. Not only can you keep people up to date on the latest developments but you can also gather invaluable feedback from them as well! Offline, feedback like this is normally collected by sourcing out these responsibilities to an independent firm and this can be very expensive.

SEO Capabilities

Blogging sites have unbelievable seo capabilities since they are generally updated frequently. What this does is attract search engines more often with every new update thereby usually resulting in a higher ranking and more free traffic.

Creating a blog for the purpose of earning an income has become very popular and accepted online. As business blogging becomes a more accepted means of promoting goods and services on the internet more of these sites are created and launched. Entrepreneurs and companies both large and small are building their own business blogs to take advantage of the expanded exposure they receive online. For reasons such as this, and the others we have discussed above, using blogging sites in this way has almost become a standard. When you consider the significant benefits a blog platform offers and the cost and ease associated with it, to ignore the use of blogging sites as a viable business tool makes little sense!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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