Discover The Power Of An Email Marketing Autoresponder

Ok, so let’s talk about an email marketing autoresponder. First of all, what is the biggest thing that most successful marketers agree on? The money is in the list, right? (Well, it’s actually more in the relationship with that list, but that’s a topic for another article :) )

Anyway, as an online marketer you'll need to have an email marketing autoresponder to keep in touch with your list. Remember, you've done the hard work of generating these leads so now it only is sensible for you to keep in touch with those leads. Don’t do all that hard work and then just let them disappear forever!

Keeping in contact with your leads gives you an opportunity to share more value with them down the road, which they will appreciate and respect you for. When a prospect doesn't join your company, it simply means they do not feel like your opportunity is what they need - but that can change in time. When they are looking for somthing new, you can then be there for them.

Make sure you're someone they are familiar with, so when they start the search for something new, you're at the top of their list.

Someone they already look up to as a leader…

Aweber can make it easier to do this. Aweber is a superb email marketing autoresponder and they offer extremely competive rates - considering how much of a difference they could make in your business. You can use start using it for less than $20/month.

Here are a few of the things that Aweber can do for you:

* Extremely reliable deliverability of messages
* Multiple email lists with an unlimited number of follow up emails for each individual list.
* Broadcast message capability in addition to automated follow up emails.
* Blog-Broadcast messages to convert an RSS feed into an automated newsletter.
* Easy to use Opt-In Form generator (You can view a tutorial video on how to do this here)

…and more than I could ever list here…

Aweber also makes it easy to organize and track your leads with your email markeing autoresponder. Once your messages are sent out, you can keep track of how many were successfully delivered, as well as how many of your subscribers actually opened the email!

One of Aweber's great feature is the ability to see which of your leads are clicking on the links in the messages you send, so you can see which emails are producing results, and which ones might need to be reworked.

Aweber makes it incredibly easy to manage your email campaigns, but you can also customize messages and email series for specific readers. From inserting your readers' names directly into the message, to controlling what emails they recieve based on thier previous activity, they sky is the limit.

Segregating your lists is can really take your email marketing to the next level. You can set up specific message sequences determined by what emails a reader has or has not opened, or even what links they've clicked on.

Imagine the possibilities of that kind of targeted marketing. Once you know what types of links a prospect clicks on, it's like their raising their hands and telling you what they want you to send them more of.

Now you've gotten all the information you need to give the different types of people on your list EXACTLY what they're looking for – and once you create the messages and settings, it all happens automatically! That’s NOT something that every email marketing autoresponder can do!

Aweber is a perfect email marketing autoresponder service to automate the process of emailing your business prospects or blog subscribers, so that when you obtain their attention, you’ll know you have the ability to keep it for a good long time. :)