Email Marketing - Making the Most of Your List Building Efforts!

Creating a list using email marketing can be very profitable for any business, no matter what type of services or products you have to offer. It is significantly less expensive than other advertising methods and, if done properly, can help build trust and loyalty with your customers. You will have a direct line of communication, and as a result, you will generate more sales and profits!

The basis for successful email marketing is a targeted, opt-in email list. Because it can
generate much of their sales revenue, Savvy Marketers refer to their contact lists as their
Goldmines! Once you've built up a list of qualified opt-in subscribers that are interested in what you have to offer, you will have completed the first major step and are on your way.

Listed below are several creative ideas that will help you get the best results from all your List Building Efforts!

1) You Must provide useful content that is relevent. Your visitors will not give you their email addresses just because they can subscribe to your newsletter for free. You have to provide valuable and unique information that will be of interest or use to them.

2) Include a subscription form on every page on your website. Make it stand out so it is easy to find. If it doesn't look too cluttered, you can include more than one on some pages. For example, if your opt-in form always appears in the top-right corner of your site, you may want to add one at the end of some of your popular articles.

3) Also include subscription forms to your social media pages. You don't want to waste this valuable source of revenue. Integrate your sign-up forms with Facebook and more!

4) Make it easy for readers to sign up. If you request too much information, the fewer visitors will opt-in. If it's not necessary, don't include it.In most cases, a simple name and an email address should be sufficient. You can always survey them later, once they're customers! I do recommend, however, that you put a link to your Privacy Policy.

5) Include a Privacy Policy. Assure your readers that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy on a separate web page and provide the link to it below your opt-in form. If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a form to use.

6) Include samples of your newsletters, blogs and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.

7) List archives of past newsletters and articles. An online library of prior newsletters and articles is useful to visitors and will build your credibility as an authority in a particular niche. In addition, if your articles are written with good SEO techniques, they can increase traffic to your website through search engine positioning.

8) Provide gifts that your subscribers can actually use. You could offer an opt-in bonus for joining your subscriber list! Write an ebook or provide, a PDF report or create downloadable web-based software. But don't limit yourself to offering gifts just to opt-ins. For example: Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Also, let them know when they can expect the next gift offer. Everyone likes to get something for Free! Providing 'goodies' throughout the year, your subscribers will feel truly appreciated - plus, that's good for your business!

9) Word of mouth is a powerful viral technique that works great with email marketing. Ask your subscribers to pass it on. If your subscribers find your content interesting, informative or amusing, they'll likely share it with their friends and colleagues. This can be a huge source of new customers, so make sure to remind them to 'pass it on'.

10) Allow others to reprint your newsletter (as long as the content is not modified). Many webmasters and newsletter publishers are always actively looking for high-quality content, If they reprint your newsletter, or articles, you can get new subscribers, and more traffic and links to your site.

11) Always Include a 'Sign Up' button or text link in your newsletter and subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers might forward your newsletters to others, or reprint them online. Make it easy for any one to subscribe!

12) Include a squeeze page. A squeeze page has one goal - to get opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a some powerful benefits that should make subscribers eager to sign up!

Email Marketing can grow your business faster than any other marketing medium!