Event Management

What is Event Management?

Event Management as a career field requires aspirants to conceptualise, plan and organise an event which can be a political rally, an award show, exhibition, fashion show etc. As part of organising an event, one needs to identify the target audience, decide the theme for the event, plan logistics and send invites for the event being organised.

Event Management is an extreme creativity field and candidates need to possess excellent communication skills as well as be willing to work odd and long hours in order to be successful in this field. Event management as a career requires people management apart from handling props and taking care of logistics.

Event Management is considered to be a part of mass communication courses that are offered by most popular colleges in India at the undergraduate (UG). Thereafter, at the master’s level aspirants can pursue elaborate programmes in event management specialisation.

Thus, aspirants can pursue an event management course at the undergraduate (UG) level, postgraduate (PG) level as well as a diploma or certificate course. At the UG level, popular courses offered in the field of event management are of three years duration whereas PG courses in event management are of two years duration.

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Required Skill Set for Event Management

Event Management as a field requires candidates to multi-task and stretch their limits at every given stage. Some basic skills that one needs to possess in order to be successful in the event management industry are listed below:

Keen observer

Inquisitiveness

Good perception

Eye for detail

General awareness

Clear headed

Logical

Diplomatic

Intellectually curious

Self-motivated

Fluent in language

Good communicator

Confident

Organised

Alert

Creative

Event Management Eligibility Criteria

Candidates who wish to secure admission in event management courses offered at colleges/universities at the UG level should have cleared their 10+2 from a recognised institute with a minimum aggregate of 45%. Most colleges also specify that candidates need to be fluent in Hindi as well as English if they wish to pursue event management course.

On the other hand, in order to be eligible to secure admission in PG courses offered in the field of event management aspirants should be graduates from recognised institutes such that they have received passing marks at the graduation level. Candidates from any stream can pursue a PG level course in Event Management, however, aspirants with a mass communication background would be preferred. 

Event Management Course Curriculum

The syllabus taught as part of an event management course is known to vary from college to college. Apart from this, the course curriculum also depends on the degree that aspirants secure on completion of the course. Candidates are informed that at the UG level they would be able to study event management as part of a Mass Communication course. Some of the common topics that are taught in an event management course offered at the UG level are:

Event Management UG Courses

Course

Syllabus

BBA Event Management

English
Second Language
Management Process
Business Communication
Financial Accounting
Environmental Studies
Organizational Behaviour
Advertising Management for Services
Economics for Executives
Value Education - Human Rights
Marketing Management
Introduction To Event Management & PR
Event Management Planning
Event Production Process
Skill based Subject- Communication Skills
Women’s Rights
Human Resource Management
Event Cost Accounting & Finance Management
Event Marketing & Sponsorship
PC Software (MS Office) Theory
Special Events (Wedding Planning & Live Events)
General Awareness
Event Team & Crew Management
Event Resource Management
Brand Management
Event Hospitality, Law & Permissions
Special Events (MICE & Corporate Events)
Skill based Subject- Campus to Corporate
Entrepreneurship and Project Management
Public Relations
Media Management
Tourism Marketing
Skill based Subject- Soft Skills for Business

Bachelor of Journalism and Mass Communication

Writing for Media
Socio-Economic & Political Scenario
Introduction to Communication
Basics of Design & Graphics
History of Print & Broadcasting in India
Print Journalism
Media Laws & Ethics
Still Photography
Development & Communication
Radio Journalism & Production
Basics of Camera, Lights & Sound
Television Journalism &  Production
Public Relations
New Media
Advertising Practices
Event Management: Principles & Method
Media Research
Media Organisation & Management
Global Media Scenario

 

The course curriculum of PG level event management courses is mentioned below:

Event Management PG Courses

Course

Syllabus

MA PR and Event Management

Communication and Personality Development
Introduction to Media
Advertising, PR and Event Management
Principles of Integrated Marketing Communication
Marketing and Brand Management

Masters in Event Management

Basic Managerial Skills
Corporate Communications
Marketing Management-Events
Behavioural Aspects of Humans at Work
Advance Event Budgeting and Economics
Computer Application in Event Industry
Concept and Designing of Events
Production Management- Events
Event Logistics
Handling of Media and Celebrities
Special Events

MBA Event Management

Economics and Management Decisions
Qualitative Technique
Business Communication and Negotiation Skills
Oranisational Behaviour
Marketing Management
Principles of Event Management
Financial Accounting
Consumer Behaviour and Brand Management
Research Methodology and Applied Statistics
Human Resource Management
IT for Event Management
Marketing Communication for Special Events
Event Planning
Media Economics
Financial Management
Advertising Management
Event Marketing Campaign
Event Production and Logistics
Management Information Systems
Budgeting and Costing of Events
Sales Promotion and Brand Management
Event Campaign
Event Production and Logistics
Event Management (Corporate and Social)
Cross Cultural Management
Public Relations
Culture and Entertainment
Entrepreneurship
Event Risk Management

Diploma in Event Management

Event Marketing
Event Advertising
Event production (Including catering)
Event Planning
Event Accounting
Communication Skills
Public relations
IT for Event Management
Event marketing
Cross-cultural management
Event Risk Management

Diploma in Event Management and PR

Communication and Personality Development
Introduction to Media
Advertising, PR and Event Management
Principles of Integrated Marketing Communication
Marketing and Brand Management
Event Management Job Profiles & top Recruiters

After completing a course in Event Management aspirants can consider pursuing any of the below mentioned job profiles:

Event Planner: In such a job profile one is responsible for planning all the details of an event. The event can be a conference, corporate event or a wedding. An Event Planner makes a detailed plan for the event right from the theme, logistics to the budget.
Event Manager: In this job profile one is responsible for each and every aspect of the event that they are organising for their client. The tasks assigned to an event manager range from conceptualising, planning, organising and executing an event in a hassle-free manner.
Exhibition Organiser: The job profile of an exhibition organiser is similar to that of an event planner. The primary difference being that an exhibition organiser plans as well as executes fairs and exhibitions.
Stage Decorator: In such a job profile one is responsible for designing the stage layout for the event. The stage for an event can have a podium and table on which dignitaries are expected to sit or at a wedding it can be the place where the bride and groom sit. The responsibility of a stage decorator can include arranging as well as placing props on the stage which are in tune with the theme of the event and make the stage stand-out among other decorative elements of the venue.
Wedding Planner: In such a portfolio one needs to look after every small detail related to organising a wedding. A wedding planner helps their clients in planning the various wedding functions and offers his/ her services in working out details like preparing the guest list, guest invitations, deciding the wedding theme, menu as well as other logistics. 
Logistics Manager: In such a job profile one is responsible for managing transportation of equipment, guests and other things required for the event.
Event Management Top Recruiters

Some popular firms/ companies that hire event management graduates are as listed below:

360 degrees
Percept D Mark
Wizcraft International Entertainment Pvt Ltd
DNA Networks Pvt Ltd.
Cineyug Entertainment
Cox and King
Sita Conferences
E-Factor
Sercon
Tafcon Group
TCI Consultancy Services and 'e' Events
Fountainhead Transmedia