Facebook Fan Pages - The capture page and New List Building Tool

Using Facebook Fan page to capture contact information
The use of capture or squeeze pages for viral list building and lead generation is familiar to most people who surf the web regularly, but the use of a fan page on Facebook (or page business) to capture visitor information is beginning to "catch up." The use of social media in general has taken a staggering pace, and has initiated social marketing of it. A Facebook fan page, when used properly, is an essential component and offers huge advantages over traditional capture page list building and lead generation. With the explosion of Facebook now more than 750 million people, the viral power of extending circulation times, many more, higher conversion and as accurately as possible makes a Facebook page capture a superior alternative to traditional pages capture.

A capture page offers good value
A good capture page offers some kind of incentive in exchange for visitors to write their name and email in a form essentially "buy" and giving permission to receive emails or even to be contacted by phone. Obviously, the incentive has to be something of value to attract the right people, but it has to be something of high monetary value. In fact, in many cases, the incentive is simply to provide online information and / or training and it is delivered via e-mail, as an "electronic book", for example, or in many cases, provide a link to a website with videos and links to other valuable resources. This type of system captures cable requires a graphics-rich page provide the ability to capture information and then move the visitor to the landing page, when the sale or process of "conversion" he continues. The process of converting a visitor to a paying customer often takes time - like a courtship in which to develop trust in time and participate in an ongoing dialogue, while providing a continuous value.

Why create a list?
The most obvious answer to why you would build a list is to sell something to someone, but smart marketers are not necessarily just looking for immediate, one-time sale. They are seeking to develop a large number of followers they can offer products and services for a continuous period of time, so it is important to encourage and nurture the list goes on adding value - a "win-win" for both parties.

Driving traffic
How to drive traffic to a capture page is a broad subject and there are many techniques for doing so as SEO (search engine optimization), email campaigns, and now through the very powerful new world of social media and social marketing . Companies are aggressively directing traffic that uses many of these different methods and we will take a look at how you can make the most of their efforts and their advertising dollars.

What is a fan page on Facebook?
The Facebook fan pages, often known as business pages, are pages where companies are able to promote on Facebook. By contrast, Facebook personal profiles are intended to be used for non-commercial, social networks only. When individuals in collecting Facebook "friends", fan pages collect "likes" and to establish a follow-up.

Why companies should be on Facebook?
Bottom line - because that's where the people are! With over 750 million million users and most of them in the record several times a day, Facebook already has more traffic than Google. Already, 83% of companies are using Facebook in some way because they know they need a presence on Facebook. As the saying goes, "put the bait where the fish are" - and they are on Facebook!

The importance of a capture page on Facebook
So if people are on Facebook, then why not concentrate their efforts on building traffic to get the attention of users of Facebook and then takes them to their existing websites capture page? Why have a capture page in Facebook? Well, being active on Facebook is, for most users, an enjoyable activity in which they are able to interact with friends, see what is happening in your social circle, participate in the discussions, browse through galleries photos, search for lost friends, etc, and often the last thing I want to do is to click on something that takes them out of Facebook. When something floating interest for them (social marketing) are less likely to see if it points to an external site Facebook. As soon as you click on something that starts to redirect to an external website, simply close it even before it finishes loading. On the contrary, are much more likely to see if they are kept within Facebook.

The Facebook advertising statistics bear this out, as the conversions are much higher if the target page of an advertisement on Facebook. It also fits the sales process and allowing vendors to encourage buying interest in stages, eventually reaching the point where they are willing to go to page transaction. Facebook also offers advertising discounts of up to 30% for ad traffic channel directly to a page on Facebook, instead of moving to an outside site.