Get into the Social Shopping Groove
Written by Bob Kruse
- Offer them a greater sense of involvement, particularly if they are able to present their comments, openly like or dislike the products on offer, and even influence someone’s buying decision.
- Getting firsthand opinion from other consumers would also help them make smart purchases. All this is possible with social shopping without users ever having to leave their laptop. If manufacturers can tap into this resource, it would bring about great benefits in terms of earnings, popularity and traffic to their site.
- Businesses can offer social shopping along with their shopping cart.
- Companies having a social media presence can market their products according to the likes and opinions of their Facebook and Twitter audience.
- Their opinions can be gauged when you offer a social media experience whereby you get to connect your customers (or users who visit your site) to their social media accounts and facilitate discussion.
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