Cost per click (CPC) or pay per click (PPC) is a fantastic way of getting more visitors to your website, PPC marketing only reaches people who are actively searching for what you offer and this means that all traffic directed to your website is relevant and so there is a much higher chance that they will purchase from you. PPC offers a great return on investment because you only receive relevant traffic through your advertisement and you only pay for your advertisement once it has been clicked on and so you are not spending money on advertising which you are not benefitting from. Your PPC advertisement will only appear when they keywords your advertisement has been based on are searched for.

By using PPC marketing you can focus your advertisement on your target market unlike the traditional forms of advertising. When you have created a PPC advertisement it will be displayed in the paid listings of the search engines which are on the right hand side of the results pages. During the creation of your PPC advertisement you will choose which keywords you want to focus on and target, the more popular a keyword is that you choose then the more it will cost you, this is why it is recommended that you use a variety of popular and less popular keywords. It is also important to choose keywords which do not cover a variety of different industries, you don’t want someone to see your advertisement and click through only to discover that what you offer isn’t what they were looking for. Your PPC advertisement can be shown an unlimited amount of times because you do not pay for your advertisement until someone clicks on it.

PPC marketing often uses the keywords which most people would use as their search terms when they are looking for you, this is because they are the most common keywords and will bring you a lot of visitors however these are the expensive keywords. The more common a keyword is the more you pay and this is why you are encouraged to have a range of keywords do that you do not use up your budget very quickly.

If you are new to internet marketing then you may find it very beneficial to put PPC in place alongside search engine optimisation (SEO). PPC and SEO complement each other very well and this is why PPC is often put into place at the same time as SEO. SEO takes a small while to take hold and have an effect unlike PPC which is instant and while SEO is based on ranking PPC is not and this means that if you were to be ranking on page 72 your PPC advertisement could still be shown on the first page of results.

If you are looking to gain more traffic to your website then PPC is a very cost effective way of doing so because you are only paying for the visitors you receive rather than paying for your advertisement to be displayed. When you have a PPC campaign in place you can feel content knowing that you will receive a great return of investment.

Having PPC management services is very beneficial to people who do not know much about PPC, with PPC management services you will have a PPC account manager who will be able to advice you on which keywords to use along with a budget for your advertising. It is ultimately up to you to choose what you do in regards to your PPC campaign but with a PPC manager you will be unlikely to set a foot out of line.

The PPC Experts are an internet marketing company who offer PPC management services to individuals and businesses who do not fully understand PPC and how it works.

Author's Bio: 

Diane Kirby is the lead author for the UK based Wholesale Shoe Reviews website. Diane's primary responsibilities consist of article authoring, content creation and comment moderation for the review site. Diane has been working as the primary author both this site and many others for a number of years.