Getting Noticed With Press Release Writing

If you want to get business or web promotion with press release writing your press release needs to be noticed. However not all press releases will be able to get noticed and it is necessary that you follow some specific procedures to get released.

Features of Effective Press Release Writing

Some features of quality press release writing would be as follows.

A press release should be only one page long and not more than that;
It will not include everything about the product or services or your business but it will contain only quick and vital information about the business, product or services offered;
It is always about single events and topics and not a jumble of multiple topics or events; and
Good press release writing is like news writing and it would not be an advertisement of any type.

How to Create Press Release Writing That Will Seem Like News and Not Ads

As already said your press release writing should look like news and not like an advertisement. Big question is how to ensure it.

Remind yourself about reading magazines, blogs, and newspapers;
Every time you read them you will first like to know what it is about;
Else you might feel that someone is trying sneaking sales pitch and you will lose interest in reading the content; and
That exactly should be the way about your press release writing that it should never look like sales letters.

It Does Not Mean That Press Release Writing Won’t Contain News About Product or Services

While press release writing should not be about advertisement, it should not also completely overlook to refer to the product or services that are promoted with them. Readers will certainly like information about any new and hot release that is coming up and it can be included in the press release.

Essential Elements of Good Press Release Writing to Attract the Target Audience

Here are some important elements that could attract the target audience through your press release writing.

Always give your contact information in the press release to make it look authentic and genuine and people will not think that it is a scam;
Place the words “FOR IMMEDIATE RELEASE” at top left corner of the press release and making it italicized to make it more attractive;
Start the press release with the name of the city, state, and date following each other in succession; and
In the body of the press release, the first paragraph should be the most compelling and attractive part answering the 5 Ws + one more.

The 5ws are who, where, why, what, when, and the one more is “how”. If you can answer them in the first paragraph, your press release writing is going to be noticed.