Who does not want a guaranteed search engine optimization? Or perhaps you will ask if this is at all possible - A website optimization that will surely bring in the ranking that you aim to achieve and the amount of traffic that all website owners desire to have. In the past weeks, or even months, I’ve been reviewing my search engine optimization tactics – trying to see whether I’m on the right track or I could be way behind what my competitors are implementing in their sites.

While doing my review I came across some not-so-really-new-tips about search engine optimization. What I have studied in the past came rushing back to my memory. For one, I was again confronted about how important keywords are in search engine optimization. I admit that in the past, I was guilty of sometimes writing in haste that I miss out the key points about keywords usage.

We are all aware that keywords are important factors that increase site traffic. Thus, we have to maximize it so we get the best possible results in terms of traffic and page rankings. You don’t have to choose keywords or phrases just because they have the highest searches or just for the sake of search engine optimization.

These days, if you want to be competitive, you need to brainstorm for the right words. This is not just about repetitions of words; this is more importantly about the relevance of the words that you use to the topic you are discussing. I know there are some of you out there who may have forced themselves to use certain keywords even if it did not have much relevance to the whole write up.

This is what I’m saying about the importance of brainstorming. Before you even write your blog or article, you have to make sure that you use searchable and relevant words. Well, I want to assume that you guys know about keyword stuffing. As much as possible let’s do away with it.

Just spread out the words and mention it proportionately. Okay. So much about the content, now let’s move on to the web design. This is also a great contributory factor to the success of your website. Along with providing great contents, you have to make sure that your site’s design is done correctly and in accordance to search engine optimization standards.

Search engines cannot read texts in an image. Even if your kind of business relies greatly on images, you have to make sure that you use actual texts more than images. We really need to allocate enough time for on-site search engine optimization to boost your page ranks and your traffic.

Author's Bio: 

The author of this article, Menno Spijkstra, is an underground Internet Marketer who has been successful in selling products online for many years. Let Menno Walk You Through Setting Up Your Own Google Adwords Account and Campaigns.