Some Internet marketers use PPC or Pay Per Click marketing as a surer and quicker method to generate traffic to their websites. They call it laser targeting the audience or the customers who are in search of the information about the product or service that they intend to promote.

PPC Marketing

PPC marketing involves the use of certain specific keywords or phrases related to the product or service that the customers are supposed to use while searching the Internet. The argument is that the searchers are in need of the product and have come to the Internet with their credit cards ready to buy it.

Risk in PPC Marketing

While the effectiveness of the PPC marketing cannot be denied, what is not realized is that it can burn deep holes in the pockets of the advertisers if they do not have the sufficient expertise and experience. There are thousands of advertisers who have lost huge amounts of money in pursuing their dream to become rich in a shorter span of time. PPC marketing is, therefore, very risky.

Benefits of article marketing

Article writing for Internet marketing is, no doubt, a time consuming and laborious process. It tires your neck, back and fingers, but it sows seeds that bear fruit over and over again. It continues to generate traffic so long as your articles are read. Just look at the ‘Most Viewed’ articles in the ezinearticles.com. Some of them attract hundreds and thousands of views in a short span of time.

What is a good article?

So what is important, therefore, is that the articles that you write should have a unique, informative, useful and authority content. They should have an abiding value. The readers should refer back to them again and again when they are in need of authoritative back up and assurance.

Writing good articles requires lots of hard work, expertise, patience and research, which is not every body’s cup of tea. If you find it difficult to write interesting articles, you can contact content writers who specialize in writing copy that is search engine optimized and interesting enough to motivate readers to click on the links and reach the website to find out more about the products and services.

Author's Bio: 

Pragya Katariya is a professional writer and marketing specialist with over 10 years experience covering a wide variety of subjects, from producing articles for print and online media to writing copy for brochures, newsletters and web copy in clear, concise language. She runs her own consultancy oceanbluecommunications.com/

Please visit her website
 for more details on your content writing needs.