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Sustaining a healthy sales pipeline relies on you finding verified leads. The issue for most industries, especially B2B, is that finding leads can get expensive fast.

You’re probably spending on outbound sales solutions for cold campaign automation already. And you’d need to shell out extra cash for B2B lead finders like Apollo.

But what if you can get the best of both worlds with just one tool? That’s precisely what Instantly’s B2B Lead Finder aims to do.

A Quick Intro to Instantly B2B Lead Finder

If you’re not familiar with Instantly, you’re missing out. With a G2 rating of 4.9, it's one of the most intuitive low-learning curve, high-ceiling email marketing tools we’ve used. We even saw it in action in Alex Hormozi’s $100M Leads book.

They recently launched their own B2B Lead Finder and says all the leads you get are automatically verified. Plus, you get credits back if leads fail verification.

So, you get an awesome email automation software and be able to find leads without third-party tools. Let’s take an in-depth look at its features and its current limitations.

Instantly B2B Lead Finder Features

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The convenience of having one tool for both outbound
campaigns and lead generation is definitely a game changer. But we want to focus on Instantly’s lead finder on its own. Here are some of its core features:

Get Automatically Verified Leads

You don’t need a third-party lead generation and a separate lead verification tool with Instantly’s B2B Lead finder. They validate the leads themselves. Instantly get verified leads from various sources, including, but not limited to:
SEC filings.
Social Media.
SMTP Validation
Publicly available info.
Market research.

Only Pay for Verified Leads

Instantly gives you back the credits if the leads you got were somehow not verified. This helps ensure the highest possible deliverability rates in all email outreach efforts.

Find Leads Using Keywords

Your sales team can streamline lead generation by using keywords. For example, if you look for B2B SaaS, Instantly provides a list of leads within that category. You can further curate this using advanced filter options.

Advanced Filtering Options

The advanced filtering options allow you to pinpoint leads based on their job title, demographic, or industry to help you find those who fit your ideal customer profile or buyer personas.

Find Leads Similar to Clients with Lookalikes

If you’ve had success with reaching out to a client, you can try that campaign again on similar leads using the Lookalikes feature. This way, you can iterate on the last campaign and improve strategies faster.

Lead Finder Pros and Cons

Every tool has its strengths and weaknesses, Instantly is no exception. Here are the pros and cons you can expect when using this tool:

Instantly B2B Finder Pros

You don’t have to rely on third-party tools or buy leads from people selling them online or on cold email forums. Plus, you don’t have to spend extra on third-party verification tools.

After getting verified leads, you can immediately push these leads to your Instantly email campaigns. It literally takes only two clicks.

Instantly B2B Finder Cons

Instantly is a definite newcomer in the lead generation space. It still doesn’t have a robust array of features in its arsenal, unlike something like Apollo. But many updates, including buying signals, are expected to be integrated soon.

Currently, it has more or less 80 million leads in its database. But they’re continually adding millions more. Another con is that you have to pay a separate monthly fee for their lead generation even if you already have Instantly’s email marketing tool.


Instantly’s B2B Lead Finder costs:
$47/mo (or $37.9/mo yearly) for its Growth leads plan.
$197/mo (or $169.3/mo yearly) for Hyper leads.

Growth Leads gets you 1000 verified leads per month and all the features listed earlier. Meanwhile, Hyper Leads gets you 10,000 verified monthly leads.

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Key Takeaways

If you want high-value, verified leads at a competitive price range, look no further than Instantly B2B Finder. Even with its current iteration, Instantly already packs all the tools you need to crush cold email campaigns. Here’s a quick rundown of some key points:

You can push leads from Instantly B2B finder directly to your Instantly campaigns.

You only pay for verified leads.
Credits are refunded if a lead isn’t verified.
Some of the key features of this tool include keyword search, advanced filters, and the ability to find leads similar to your clients.

Author's Bio: 

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