The founder of CrazyNetMarketing.com, expert Internet marketer Josh Hoopes, remembers that it wasn't that long ago when search engine optimization used to be much simpler as you only had to worry about three things, namely: 1) easily crawlable content, 2) creation of as much links as possible, and 3) making sure that your content stays relevant to your keywords. Once you have these three things secured and implemented on a consistent basis, then you can already relax and expect that your site will perform better on various search engine results in no time at all.

However, Google has actually made more than a few changes to their algorithms over the past few years in their desire to stay ahead of the field, and these reforms will most likely affect how your site will rank in the search results.

Even with all these recent tweaks in Google's algorithm, some basic SEO principles still remain basically the same, hence Internet Marketing and SEO expert Josh Hoopes offers some tips on how you will be able to easily get an optimized site.

 Your keyword should be embedded in your title tag. Pay attention not to overdo this very important piece of real estate for your page however, because one keyword too many might earn you a penalty from Google for keyword stuffing.

 While finely crafted descriptions may not be directly responsible for improving your site's ranking, they do have the extraordinary ability to attract additional clicks since they're the ones which appear on the search engine results pages.

 The header tags must incorporate your keywords since this will help the search engine robots assess what your site is all about, and will ultimately lead to a better ranking for your site if you do it consistently.

 As much as possible, the keyword must be included in the domain name. If you are unable to secure a domain name that has your keyword, don't fret because you can still make it to the top page of search results by doing more on the other factors discussed in this article, even though honestly it should have been easier if your keyword was already included in there from the start.

 Your articles should contain the right amount of keywords, known as keyword density, although you must be careful not to stuff it with so many keywords that the article will end up looking unnatural, almost to the point where it feels like an unnatural flow to the story which can be even more harmful in terms of SEO purposes. Additionally, search engines may classify the articles, which have been overly-stuffed with keywords, as spam which denotes an automatic demotion in the rankings of search engines.

 Linking between different pages within the site will reinforce what your site is about to the search engine crawlers, especially if you use your relevant keyword in linking the pages; and this is essential in improving your site's ranking in the search results for your targeted keyword.

 Utilize popular social media sites like Facebook, Twitter, etc. While different schools of thought are still arguing the benefits of these social media sites for SEO, there's no argument however when it comes to the social aspect factor in trying to rank well in the search results. We do know that the links from social media support your site as relevant to the search.

 Newsfeeds will confirm to search engines that constant updates are being done and added into your site, which is relevant when it comes to scoring more SEO points for your site.

SEO and Internet Marketing expert Joshua Hoopes, also known as Josh Hoopes by his close friends, shares that it's not actually necessary to use all of the above discussed elements for one page, since layout and theme considerations will also come into play, and presenting a coherent and readily understandable site is actuall more important in the long run for your site's readers as well as for SEO purposes. Rather, the above mentioned elements should be taken more like guidelines, although it must be noted that the more you can implement them, the better it will be for your site in terms of landing on the top page of SERPs (Search Engine Results Page).

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