Is Inbound Marketing Sales Funnel Necessary?

Funnels are one of the necessary paths that need to built and strategies are to be developed around it, which are the basic way to increase the leads as well as conversions of a website. A funnel is a step-by-step process that tells, about the customer's journey throughout the website, right from users to convert into a customer. This funnel builder helps in identifying where they are interested, and likewise, the improvements need to be done, to increase the conversions or even for the lead generations.

To grow a business, it is highly necessary to concentrate on marketing, sales, service, and these factors help to focus on both the current as well as future customers. Inbound marketing funnels are created with an agenda, to visualize customer journey and at the same time also informing the customers about the marketing message as well as when it needs to be said. At what time the marketing message is informed will have a great impact on the customers. Marketing and Funnel Tech is well known for building inbound marketing sales funnel strategies which will serve the needs of the clients and increase their sales along with the conversations.

What are the sections in inbound marketing sales funnel?

Inbound marketing sales funnel, is built based on three sections, which are named as ToFu (top of the funnel), MoFu (middle of the funnel) and BoFu (bottom of the funnel). Inbound funnels are built on the idea that not all the visitors of the website come with the same intention and each has different requirements. So, fulfilling them can be possible only if a strategy is followed and inbound marketing funnels each part suits the buyer's journey.

Top of the funnel is the basic step and is visited by more than 90% of users to the website. There comes the importance to know and identify the audience at this stage. It is essential to concentrate on which category of people are visiting and for what purpose they have visited the website. This stage can be better named as learning mode as the users come here to check out what they need and do not even have an idea that will their purpose be fulfilled or not. To attract them, it is necessary to create content that interests them and at the same time, it should include relevant keywords.

Middle of the funnel is the second stage, and the visitors here are the shoppers, who need reviews, correct information and they are indeed just one step close to convert into a customer. Even though they do not shop on the same day, still they search and compare with other products, before they end a sale. To attract them to use case studies along with the blog content that helps them find a solution to their problems. Bottom of the funnel are the real buyers, and will just focus on the quality that is provided along with the service offered. So, attract them with demos, samples and free trials.

In an above-mentioned manner, inbound marketing funnels are converted into sales and helps in increasing them. And the Wordpress funnel builder is also built based on the same strategy.