One of the biggest concerns for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make your point.

You want to expose all the great things about your business and let your customers know why your business is the best option for them, without creating an image that’s not representative of your business or who you are as a person.

This idea of authentic marketing really boils down to you just being you. If you will just express to people who you are, what you’re trying to do and how you want to help them, many of your worries about being authentic will simply disappear.

When you’re able to just express yourself in your business in a way that’s genuine and just you, you’ll have gone a long way in being authentic.

Ultimately, people need to fall in love with you for who you are and what you bring to the table.

You don’t have to be hardcore or negative in your marketing. You do have to market. You can’t just hang up your sign and expect people come and do business with you. Unfortunately, it doesn’t work like that. You have to reach out to your customers and draw them to you. They have to see that you’re human, that you have flaws and imperfections. Your clients want to know you have real problems in your life and, more importantly, that you have solutions they need.

You have to let them see all the good qualities that make you likeable, that make people believe in you and your business, that make people want to buy from you. You accomplish all this with knowledge, strategy, having good products and services and by being your best authentic self.

You can be authentic in your business and in your marketing. You just need to know what authentic means to you.

When you talk to your clients and prospects from your heart, from your soul and you give them the really juicy, good stuff they want and need, they are going to keep coming back, because they know you, they love you and they believe in you.

That’s the most authentic you can get.

Author's Bio: 

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.

As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.

Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.