“Communication – the human connection – is the key to personal and career success.”- Paul J. Meyer
Personally and professionally, communication is a powerful medium that can dictate success or failure. Companies know that customer relationship is vital and these relationships can be easily maintained by Live Chat.

63% of customers said they were more likely to return to a website that offers live chat as opposed to one that doesn’t.

77% of customers won’t make a purchase if there’s no live chat support.

Live chat works so well at keeping customers happy because it brings together the best aspects of digital service and traditional service.

You get the efficiency of digital interactions and the warm, personal interactions of real people. Customers get quick help, but they don’t have the anguish of talking to a robot. That’s the kind of marriage that you know will go the distance — as long as you use them in the right balance. To make proper use of digital efficiency, use proactive live chat to interact with customers as soon as they come looking for help or even before they realize they need it. The proactive invites are easy to set up in most live chat software and allow you to personalize that first programmed invite to the customer’s specific situation. Their great advantage is the ability to cut down the time it takes for a valued customer, that has encountered a problem, to get a resolution that will keep them happy. You need your live chat agents to be chatty and personable. Live chat is so great at keeping customers happy (and maintaining those important relationships) because of the marriage between digital and people. Don’t fail at offering a human touch.

The most important element of any customer service channel IS providing useful answers to customer questions. This should be the primary requirement of any channel. Customers shouldn’t have to jump through hoops or do any extra work just to get your help or a useful solution to their problem. Keep customers happy and that relationship strong with the first contact problem resolution. Chat does come with the advantage of being able to rewrite before you hit send (so you can perfect your response).

Loyal customers are pretty responsive. Unlike customers who have only just started buying from you, they are more than likely to speak up when they aren’t happy. If an unhappy customer comes to chat, solve their problem, but then use their openness to your advantage. In fact, customers (old and new) are usually far more open on live chat compared to other customer service channels. It’s a little informal, and although they are speaking to someone directly, the sense of anonymity lets them tell you the truth. So… get encouraging customers to open up. Ask them for details on their experiences. There could be some real gems in their responses that could be used to tweak your product or service to make loyal customers even happier and to attract more new customers. Give your live chat agents a clear channel for recording their feedback.

Not surprising, the best method for maintaining relationships with customers is keeping them happy. If you’re using live chat (or considering using live chat), then you have a secret weapon at your disposal. Keeping customers happy means providing quick, friendly, and accurate responses — something that live chat happens to do fantastically. To maintain that loyalty, customers have with you, you’ve got to make sure they still love the products and services you provide. Enter the openness of customers on live chat and you put what they say into action.

Want to build relationships faster, grow your customer base and increase revenue? Then talk more, talk more often and make these conversations as productive as possible. That is the essence of chat and the reason why chat is resulting in such success.

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