Till a few years ago, the restaurant industry’s primary business model was as traditional as it gets. But today, it looks vastly different from a horde of people seated across a restaurant and eating food with their friends, family, or colleagues. Now that online food delivery apps are a raging phenomenon all over the world, the industry’s business model has been virtually transformed, along with myriad other aspects of running a business in this industry. So, it is safe to say that food delivery apps have had quite a profound impact on the industry.

So, as the industry progressively puts more and more money and other resources to adapt to this change, it has become imperative to take a closer look at the impact of technology for any restaurant that intends to stay competitive and also achieve and sustain growth. A rather new prediction further compounds this need: A recent report expects that the food delivery business makes a market volume of $134.5 million by 2023. However, given the mind-boggling pace at which online food delivery apps are becoming prevalent, some experts suspect the number mentioned above will be achieved much before 2023. So, the times are changing and if you want your restaurant business to continue being successful, you must carefully analyze the following ways in which technology has impacted the industry.

1.Food delivery: As mentioned above, restaurants no longer rely on serving food just in-house to sustain the business. With the increasing popularity of online food delivery apps, a significant portion of business comes from deliveries. And now that such apps have comfortably established themselves as an essential part of a vast number of people’s lives, people now turn to them for everything even if they are heading out for a meal. From checking menus, reviews, ambiance — the convenience they offer is unparalleled.

2.Discounts: Another reason why such apps have gained such immense popularity is that they also help people make use of lucrative discounts. And if there’s one thing that everyone loves — it is a good discount. And food delivery apps have cracked the formula in this regard, leveraging a variety of tools, such as discounts, promotional offers, cashback coupons, and so much more.

3.Online payments: Since we live in such a highly digital world, people have grown accustomed to the convenience of paying for things without ever needing to carry cash. And food online delivery apps have put this inclination to good use, offering customers the comfort of paying online and saving restaurants the hassle associated with cash payments. And not just that, they have also made it easier for restaurants to manage payments to their delivery personnel — an out and out win-win situation for everyone.

While the list mentioned above speaks of only a handful of ways in which technology has changed the face of the restaurant industry, it does make one thing amply evident — a food delivery app solution is something a restaurant in today’s world can’t do without.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. The article explains how online food delivery apps are changing the restaurant industry. Are they killing the restaurant industry or helping the restaurant industry?