Professional Tips For Web Design and Ecommerce: Don't Play Hide and Seek

Did you know that over 50% of us use search engines like Google, Bing, Yahoo,and Altavista to find sites that we have already visited before? In other words, we are searching for particular businesses even though we should already know where they can be found.

Over 90% of us start our ecommerce transactions with a search of some description and certainly over 60% of all financial transactions involve searching the internet.

So, why go out of your way to play 'hide and seek', the most important factor is that we should make it very easy for any prospect searching the web to find you (now that's only common sense, isn't it).

Let's pre-suppose that your prospects or those searching for your product and services find you through Google, it necessarily follows that you must first understand how your customers might search for you.

Of course, if they have your company name, they will type that into the search engines, they may search for your products and services if they know them, hence the importance of keywords like Ethical Financial Services, or Titanic Souvenirs so to be found by those searching you must ensure that Google ranks your business at the top of the first page when people use this information to search for you.

Now the next question you might ask is, how to get found when your prospect searches for your company by name:-
Make sure your domain name incorporates your company name
Make sure that your domain name is in the same country as your customers (for instance, if your customers are only in the UK, it should be co.uk; but if they are worldwide use .com)
Make sure those who link to you, do so by company name you should use what is called an 'anchor text'
Make sure you list your business in Google Places, if you're wanting to do business just in your locality.

Ensure that people can find you by product or service name. Some people get confused with a product or service and a company name. Most people wouldn't be able to tell you who makes Twiglets so it's a good thing that they can look up www.twiglets.com and find that Jacobs, a division of United Biscuits makes them.

Make sure your products and services have unique names, Solar Panels.com or Solar Panels.co.uk, domain names are naturally already taken - however, to ensure your product is easily found and incorporated into the domain name, perhaps you could use something like solar panels zone.com or co.uk. It could be potato Crisps - change it to Krisps.Where there is a will, there is a way!

Register domains for each product or service and populate each with unique content for that product or service.

The Importance of Keywords:-
Use Google Analytics to see what keywords people are using to find your site. Make sure your site is correctly indexed making sure you don't use keywords that are not working efficiently for you.

Document what your company sells, then see what keywords actually Google sees on the page. The issue is this - how you describe what you create and sell may not be how the market describes it, simply put this means, you don't what Google seeing on your page a record of the bad keywords you have already created.

Use the Google External Keyword Tool to look for frequently sought after keywords related to your product or service that don't have much competition. Slip in those search terms into the page titles and text on your websites.

So how do you get pages posted - we recommend you use Wordpress which is generally accepted as the industry standard. Google easily reads Wordpress and you can go to other companies like WestHost to produce turnkey Wordpress sites for as little as $5.

Finally, there are millions of searches on Google everyday, and all over the world people are looking for almost everything they need online. This means that millions of customers are searching for what you sell so if you can make yourself very easy to find, you'll always have a very successful business. Begin now to implement these strategies and drive even more quality FREE traffic to your sites before you start using Paid Paper Click.