We are all aware of the big name search engines like Google and Yahoo. We know how to use it to find any information. We say, "Just Google it" and we have tons of information at our finger tips.
Through search engine marketing you are reaching your buyers directly. There are vertical market search engines which are specific to the industry.
Search Engine Optimization (SEO) is an art and also a science. It uses words or phrases from your article, blogs or newsletter and allows search engines to find you. Once you are found, you are given the highest ranking by the search engines.
Search engine advertising is when marketers pay to have advertising appear in search engines when someone types that word or a phrase. The other word for it is Google AdWords. There is lot to learn about these AdWords and how to use it for your marketing. This is a paid service.
Getting good rankings in any search engine is very important to your success and the success of your business. Therefore, you need to pay close attention to this and get good rankings.
Using these search engines for your research and browsing the internet can teach you lot.
1. Make sure that your home or landing page is short, graphics load easy and it communicates well to your readers. 
2. Think and write from the prospects point of view. 
3. A testimonial from users and happy customers adds value to your page. 
4. Make it clear and easy to read. 
5. Use multiple calls to action. 
6. Only ask for necessary information. 
7. You must follow up.

Author's Bio: 

Alka Dalal, MA. , MS., (NYU and Rutgers University) with many years of corporate experience, founded i-Speak Consulting to enable individuals to take a pro-active approach in being effective communicators in the workplace. She has enjoyed success with different careers, family life and business. She is thrilled to share the stories of her struggles and triumphs in spite of adversities with others, to help them build their dreams and succeed in their own ways and finding their own creativity.She draws upon her vast experience to provide valuable tips on how to succeed in today’s economy using great tool called Internet Marketing.