You might be a little bit confuse if you are still learning about search engine optimization or SEO. Well, you should know that there's a difference between the on-site and off-site SEO strategies existing in the web market. When we say on-site tactics, you have to expect that it is more straight forward to you as a beginner. There are lots of factors to be considered when you want to be effective in search engine optimization.

1. It is important to have title tags
This is the tag that tells the browser what to show or display in the top of the screen. Google and other big search engines rely heavily on this title to determine what your page is all about that may affect your page's rank. That is why, it is very important to have a title tag filled with keywords that are nearly related and basically appropriate to the content of your site. Actually, it is not necessary to have the same title tag on every page because it will not be effective in the search engine optimization. Rather, different keyword will basically specify the theme of every page that is being optimized. You should remember that your main goal here is to make your content be easily digested by the search engine so you have to gain more understanding regarding with the search engine optimization. And one more thing, you have to take in your mind that a first H1 is the determiner of what your page is all about and this will also be evaluated by Google and other search engines.

2. The need of high quality content
Directly speaking, contents of your site are very important in the search engine optimization. Actually, it is considered that a high quality content is better than a high-quantity one. You should conceptualize that search engines like Google and Yahoo could identify the contents you are presenting and they could evaluate how quality your write up is. You should remember that the lengthy article is not an edge but a plain, simple and striking content will be a plus factor. But then, with the condition of a quality content, you can post as many as possible articles that may be useful to your site.

3. The Density Of The Keyword
Keyword density is very important for search engine optimization. You should remember that Google, Yahoo, MSN and other search engines are computer-developed programs that are responsible in digesting your site that determine what it is all about. It is important for you to observe the proper density of the keyword. It means that you have to determine the word or phrase that repeats at most twenty percent of the total words of the article. Through this, the program could understand the important concept of the content. But then, don't focused fully on the keyword since that you must observe the quality of your work. To have an effective write ups, put yourself as a reader and evaluate if you are satisfied with your article.

Note: These are just few of many strategies in the search engine optimization. It is important to get more ideas and understanding to be an effective SEO expert.

Author's Bio: 

Olive Joy Villegas is a webmaster by profession who earned a bachelor's degree in Information Technology in 2005. She is currently working as online representative at Dlinkers SEO Services, an SEO company based in the Philippines.