Spreading the Word: 5 Practical Benefits of Promotional Products For Small Businesses

Did you know that when surveys were conducted, results show that 52% of people say that their impression of a company is heightened when they have received a promotional product? Even more amazing is that out of this 52%, 50% of customers actually said that they utilised promotional products on a daily basis. In terms of marketing, this is truly phenomenal and something that many companies should look into and participate in if you are not doing so already. The experts at Promotional Products Australia have kindly shared 5 of the practical benefits of promotional products for small businesses with us, so if you are a small business owner, read on to find out more about how you can up your antics with promotional material.

1.Mass Outreach At Minimal Cost

If you are a small business with a tight budget, it can often be a difficult task when it comes to choosing exactly what marketing strategies or items make sense for your business. It can be slightly complicated when choosing what items will give you the most bang for your buck. This is where promotional products come in - with minimal cost and long lasting impact, promotional products give you fantastic value for your money. Strategies such as samples giveaways each month are a great way to get your brand out there and improve customer loyalty. If you are a business that owns a storefront, giving little trinkets away such as keychains or pens when purchases are made is a great way to thank your customers for their support.

2.Help Increase Your Brand Recognition

Whether you are a small or big business, brand recognition is one of the key tools towards brand recognition. How can you stand out from the competition as well as remain fresh in the minds of both current and potential customers? One of the best ways to do this is to get creative with marketing. Promotional products are a cost effective tool that can help increase your brand awareness. By giving out items customised with your logo that your customers can use in their daily life, you will be able to keep your small business fresh in the minds of current and future customers.

3.Who Needs A Business Card?

In this day and age, a simple business card just doesn’t cut it. Often neglected, many business cards go to waste or end up at the bottom of a trash can. This is why promotional products are a far better option. Promotional products are a fun, fantastic and creative way to showcase your contact information to customers. This way, customers have your details as well as a tangible product that they can use.

4.Repeat Exposure at Low Cost

Repeat exposure is something that is crucial in the world of marketing your business. How can you keep your business consistently in the eyes of customers without consistently having to spend heaps of money? Well, this is simple. Have a little think about what kinds of items your customers keep around or come into contact with every single day. If you own a bar, think of giving customised bottle openers out to customers. If you own a stationery company, customised pens and other stationery that is used daily is a good option. There are no limits when it comes to promotional products.

5.Powerful Marketing Platform

Have you had a look at your marketing portfolio recently? Having multiple avenues in which you can market your products is key - sticking to one solution over and over again is a surefire way of getting boring and is an ineffective way of marketing. Variety is the spice of life, and that same principle can be applied to your small business. Although staple marketing products are important, being able to vary your strategies and actions will prove to be highly beneficial for your business.
We hope that these 5 practical benefits of promotional products for small businesses has inspired you to get out there and start sending promotional products out to your customers today!