Suitable PPC Marketing Services – An Overview

Pay per click and Google Ad words are essential tools to generate new sales, leads, and increasing traffic. For best results, you should know all the principles and techniques of PPC such as quality score, targeting, conversion optimization, bid management, etc. It will also help you in judging the cost you are paying for PPC marketing and the outcome you are getting from it. Many other platforms are also there for PPC marketing strategy such as MSN, Facebook, and LinkedIn.
There are two main types of PPC management for small businesses.
• Managed account with separate ad spends
• Monthly management fee and fixed price packages with all-inclusive clicks and management fees.
In Managed account with separate ad spend, the most common PPC service is the managed account, where the agency charges a separate monthly management fee from the cost of the clicks.
The other type is of fixed price packages with all-inclusive clicks and management fees. This is suitable for smaller companies that want to spend less than £500 per month for everything.
Types of agencies:
For best PPC services, you need to select a suitable agency depending upon the size and expertise in providing services to clients with a certain ad spends. Here are three types of agencies depending upon the size of business.
• Smaller agencies
• Mid-size accredited agencies
• Larger specialist PPC agencies
Small or newer agencies:
1. These agencies target businesses with an ad spend of less than £1000.
2. Their fixed monthly fee is mostly less than $100.
3. They spent few hours on your account.
4. Te size and complexity of the account is limited.
5. They may lack some expertise in using Ad Words.
Mid-size accredited agencies:
1. They target the business with as Ad spends of £500-£10,000 per month.
2. They offer full range of services with more complex accounts set-ups like Facebook, LinkedIn, MSN, and yahoo.
3. They spend more time on your account in optimizing it.
4. They focus on maximizing conversion rate for better ROIs.
Larger specialist PPC agencies:
1. They target larger customers.
2. They have minimum monthly ad spend of more than $10,000.
3. They have their own third party bid management and other tools to treat complex and large accounts.

Factors to consider in a PPC service:
Many factors need to be considered in getting best PPC services.
1. The selected PPC agency should be qualified.
2. It should have skilled staff.
3. The person managing your account should be experienced.
4. Look the pay per click platforms that they are offering
5. Check whether they have their own technology or not.
Different fees structures are followed for PPC management depending upon the size and amount of work. Small agencies normally charge from £50/month. Larger or accredited agency charges minimum £250-£500 per month.
PPC marketing and social media platforms play an important role in promoting online businesses. Therefore, you should have a clear idea about all its aspects to get maximum benefits out of it. This article will surely help you in making the right decision about PPC services.