As the world adjusts to the new things there is no sign for sustainable investment to fade away. Institutional and retail investors all over the globe are now turning to sustainable investments for the purpose of social responsibility and security of the financial crisis.

Recent figures show that retail investors now have more money in green and ethical funds. A report shows that investors seek for sustainable investment as a source of risk management.

On the other hand ethical investments are a way to look for long term benefits in terms of water scarcity and climate change. It has been proved that investors seek for sustainable investment as a risk management tool. Most of the people seek for sustainable investment to reduce the risk of return distributors, that too mainly on the negative side.

Generally insurers are particularly risk-averse and it is found that most of the insurance companies go for sustainable investment for the sake or managing the risk.

Now a days there is a sense of uncertainty in which the grounds have been shaken and all the foundations that have been constructed for so many years is now brought into a question. The realization that have raised is that now the markets are less reliable or predictable that the investors cannot even think about what they want to do or in which strategy they have to work out to get there.

The final agreement is that the main key is the long term approach which has been concluded after a long debate which was held in flavor of sustainable investment. So in general when people talk about sustainable investment it is understood that they are going to approach an investment where environmental issues act as a main factor which govern to the greater weight in the traditional investment.

At the same time if the investment is socially responsible then it will add value for the investors in all the dimensions like finance, increase employment and cleaner environment.

Ethical investment which has been separated from the others is based on the ethical values of the investor and it also avoids investment in. It is those days where the investors look at the SRI as a add on to add it as a small part in their portfolio, but now most of the people like to add sustainability to their investment process for their entire portfolio.

Most of the investment managers have already started to integrate some main aspects of sustainable investment in to the mainstream of the investment process. They also have a specialist team for analyzing the environmental, social and government issues with can support both the sustainable investment and mainstream investment teams.

In short it can be said that over the past few years the demand for the green stocks investment has increased to a great extent. And most of the investors living all over the world are looking for companies that are integrating sustainability in their business routines. At the same time there are many companies that offer diverse sustainable investment opportunities.

Author's Bio: 

Michael John is an expert author for Financial investment, Asset management. He wrote many articles like financial investment, Asset management, Investment advisory, Mutual fund ... For more information visit our site http://www.madrissa.ch/. Contact me at madrissa.ch@gmail.com