When you start searching for ways to market your website you soon become convinced that backlinks is one of the most effective ways to increase your search engines rank and bring traffic to your website. Soon after, you will also realize that you cannot escape writing articles for that purpose. However, because the path that leads you to write articles comes from the fact that you need backlinks, you most likely will end up writing articles for backlinks only.

Yes backlinks are very important and they will increase your position in search engines. In this you have to understand that building backlinks requires lots of effort and patience before you start seeing any results. That is even truer when you do not want to spend too much money and you are doing it a link at a time. Backlinks results and real traffic might not come until after months and sometimes years. If you see the point here and you are doing it anyways, you should not ignore what an article can do for your website marketing efforts beyond the backlink, before and after the backlink results.

Know that your article on its own can also become an additional source that brings quality traffic to your website if well researched and written. In addition to bringing traffic to your website, a good article will help you sell your product or service by pre-selling you as a trust worthy source of information and therefore an quality source of products and services.

If you want your readers to get to the link that is usually at the end of the article in a reference box, you must keep them reading to the last paragraph. Otherwise, it takes seconds to click back or click any other link of the many that are usually found on article pages such as related articles, categories and web navigation links – that is not to mention advertisement links.

You will see that traffic that comes from your articles will have the highest conversion rates. A quality article will prepare readers to become a client of yours because it demonstrates what you know and the quality of business that your website offers. This in addition to the fact that this traffic is free!
Furthermore, a quality article will not only bring you quality traffic but will also make the link on the article more valuable. Web surfers will usually link to quality articles. This will increase the rank of the article and therefore the rank of the link. They will bookmark it, refer to it, add it to favorites, rate it higher, comment on it … etc. All this will bring more traffic to your article and therefore to your website.

Yet another thing that works to the advantage of writing only quality articles is the approval rate. Article directories and content publishers will want to publish your articles if it adds quality. Your approval rate will be higher in article directories and therefore you will not waste time and loose a potential link on a high rank article directory. Even more, publishers will want to take your article and publish it in their ezines and on their websites which in return will keep creating more links to your website.

The purpose of any website marketing campaign is to bring traffic to your website. One good article can bring you tens and maybe hundreds of quality traffic. Reversibly speaking, it takes hundreds, even thousands of links to achieve the same goal. You are writing articles for website marketing anyways, why not do it right to begin with? Good luck :)

Author's Bio: 

Hassan Sayed is an article writer at http://www.EzinePost.com a unique search engine optemized website marketing article directory. At EzinePost.com you can submit and research articles.