Top 3 Tips That Will Help to Grow Your Digital Agency in 2018

Advertising agencies generated a generous $14 billion in revenue in USA in 2016, according to a report by Statista, revenue that was up by 1.64% from the previous year.
So is it possible for your young agency to make it past the $1 million revenue milestone? If the answer is no, this article is right for you! To help you get an amazing result this year, we gathered you top 3 insights that will help you to grow your agency in 2018.

1. Gain new ideas and alternative ways of lead genarating
Running a business can create tunnel vision as time goes by. You may see success in some areas of online marketing and continue to focus on them, rather than explore new areas.
A good agency will constantly review what has and hasn’t worked for your business’s marketing strategy. They can provide insights as to why tactics haven’t worked and other ideas to explore.
The whole lead generation process is tough especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -most of those people don't really want to talk to you. Moreover, implementing old school lead generating instruments is no longer effective. Hovewer, there are some classic ways like UK Business Directory that still work. You just need to follow the trends and communicate with other businessmen.
It’s being counted that embedding the additional lead generating widgets like SEO Audis increases conversion on 23%.

2. Say ‘Yes’ to Personalized and Customer-Centric Content
This year, one thing is for certain that content marketing is going to be the core focus when devising a marketing plan while running hand-in-hand with a very important goal: a personalized experience for each customer. But the glaring question remains in place:
How can you know that each customer’s specific needs are perfectly catered?
The key is to drift away from traditional static content to a more dynamically-rich content. The best practice is to create a dynamic website and a smart marketing automation plan that delivers top content. This creates a unique experience for the customer that matches their specific needs and preferences. Consider the following scenario:
A new visitor just navigates on your website. The message you want to communicate them would be different than the message running for an existing customer. For this new visitor, a standard message containing a ready-made snapshot of your offers and a chunk of engaging content will go well. As for the current customers, an individualized message pertaining their specific needs can be thrown to retain and pull them back in order to acquire a new product that entered your listings just recently.

3. User experience
Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company.
Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.
Your digital marketing strategies must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience.
Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.
Conclusion:
Therefore, you need to build more on their interests and knowledge by delivering content that inform and inspire them. All of these backed with consistent and strengthened engagement with your audience would lead to an effective user experience.
Conclusively, adoption of these tips would lead to a real-time and sustainable growth for your agency, and you would eventually be able to answer ‘YES’ to the opening question in this article. We are waiting for you at the top!