There are 2 kinds of styles you can pick when it comes to generating an info-product. It's either you be creative or innovative. Creative means, you see the market and come up with a good solution.

Essentially, it is coming up with an info-product that will solve an existing need. Like, if you know that there are a lot of people having a need to write a salesletter, you come up with a salesletter generator software.

Or let's say, if you realize that a number of individuals are trying to plan their joint venture's details, you can generate a joint venture profile software. In effect, you'll be the first individual to hit in the market. Make sense?

However if you want to minimize your risk of failing and earn money faster, I'll choose to be an innovator. Study the existing products created to fulfill the demand of a market. See how good the sales volume is. Then, I'll be an innovator to supply better solution or tap on the existing opportunity.

Not sure what this means?

Let me explain ...

One may have realized that there are lots of sales letter generator in the market, this is because of the innovative marketers that are making them. One more example of an innovator marketer is the relatively new company called PayDotCom that gives similar service like Clickbank.com.

PayDotCom was create after the company Clickbank.com was launched When it comes to giving credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. At the present, there are new innovative marketers that have presented an affiliate tracking tool that can be integrated with other credit card processors like Paypal.com, 2checkout, authorize.net, etc.

Innovative marketing doesn't limit to duplicating what is successful and trying to be superior, bigger or less expensive. That's a very narrow observation on how to earn money and it will normally fail. You will modify the whole profit model by adding these 2 ingredients which are as follows:

1. Looking for an angle

Looking for an angle means positioning yourself unique from the pioneer. Take for instance, Clickbank.com is a success. Nevertheless other affiliate tracking tools that did not have a built-in credit card processor were very successful too by tying up with third party credit card company. A good example of this, is again, PayDotCom.

2. Complimenting with the pioneer

Create an info-product that can ride on the existing successful market. Let's take Clickbank.com as a model for discussion purpose. To enhance the ease of using Clickbank, many new tools were made.

Examples are: Software to handle your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to create Clickbank.com search engine tool that is integrated with Clickbank ID;Video tutorials on how to put-up Clickbank.com account; and so much more.

Check out what's happening on the internet.Decide if you want to become a creative or innovative marketer. Then, TAKE ACTION!

Author's Bio: 

Anthony McKinney is the owner of the profit pulling site selling info-products To find out more about how to make money online and to get limited time free video training, visit powerful list building