Who you are and the standards you maintain and reflect, scream far louder than what you say. If you want to influence or persuade anyone, then one of the best tools available, for you to use, is the principal of great ethics, in which you reflect a picture of discernment, character, wholeness, integrity and consistency. You are effectively a walking talking example of the truth behind your arguments. You are living proof of everything you are saying and doing. Your arguments and opinions are reflected in who you are and everything you stand for. The type of life you live and the results you are experiencing in your life are completely aligned with the actions you take and the truth behind your opinions you express.
Your personal billboard is the best and most effective tool you have to influence people to make a certain choice or to follow any request that you make. When you walk your talk and what you are doing, is exactly what you are trying to influence or persuade others to do, then it is really easy to convince them that what you are offering is the best option for them. When you present a consistent picture to the world, in which people can either listen to what you are saying or observe your actions and both are projecting the same message, it is really easy to influence or persuade them.
The best way to use this principle in your business, as a really effective tool to persuade or influence customers or clients to buy your product or service, is to be the biggest user or believer in your own product or service. You can never persuade or influence someone that what you have to offer is the best choice for them, if you do not believe that yourself. People will never do something you have not done or buy something you would never buy yourself.
If you are trying to sell a product or service that you do not believe is the best choice for both you and your prospective client, then you can and never will be great at selling those items or services. People can see authenticity a mile away and regardless of what we try to say with our mouths, our posture, tone and demeanour, will always tell people our true feelings about anything. People are very sensitive to the energy you project and will very quickly see through any person that is not authentic or dishonest.
Whenever you try to convince or persuade someone that what you have to offer is the best choice for them and you do not believe it yourself, they will see through you, from a mile away. Your prospect may not know why they don’t trust you, but they will just have an uneasy feeling that you are dishonest and not authentic. This is what is commonly referred to as our gut feel. Effective persuasion is about showing people that what you are offering, as a solution to solve a need they may have, is the best option for them and they there are two winners. Your customer is a winner because they get exactly what they want at the right price and you get what you want, a satisfied customer and a sale. This modality of fair exchange, where there are two winners, is the best way to ensure sustainable success and happy clients.
When you are the living embodiment of your persuasive pitch, you are able to communicate your message with real passion, authenticity and truthful persuasive energy. You become a billboard for what you are trying to sell and people will very easily buy what you have to offer.

Author's Bio: 

Andrew is an expert and master teacher that speaks and teaches self-leadership, expanded awareness, effectiveness, efficiency and productivity. He guides individuals and business professionals, to identify, prioritise and carry out the right activities, consistently, so that they can maximise their personal effectiveness and deliver their best; on time, every time. All the tools and techniques Andrew teaches; have been tested in the laboratory of his own life and the many successful businesses he has owned and led, over the past 20 years. These strategies have seen Andrew achieve financial independence and reach a point of harmonious balance in all areas of his life. His purpose is to help as many people as possible, achieve similar or better results and to show them how they can realise their full potential, both personal and professionally and to help them live a meaningful life, where they are fulfilled in all areas. http://www.andrewhorton.co.za