I believe that vastly increased levels of interactive connectivity have been the single greatest achievement of mankind in the 21st century. Whether it comes to waging war, setting up a corporate takeover, researching a miracle drug, shopping for stuff or simply sharing data, being connected to ... Views: 809
Direct response marketing is one of the fastest and most effective ways to reach out to any give target audience. Why? Well, billboards may be useful and so are TV ads, but nothing beats the kind of ROI you can achieve from a direct response campaign. Instead of appealing to a general audience, ... Views: 672
Content curation seems to be all the rage nowadays. In fact, most businesses now use content creation as a standard marketing tool to increase their search and brand visibility online. Like so many folks seem to say; “every online business is now a publisher too”. Whereas most enterprises used ... Views: 1075
Trying to implement a content marketing program? Insightful ways to keep your game in top form!
I remember a time not too long ago when the Internet was called ‘the Information Superhighway’ - an apt epithet, considering the millions of people who surf the Internet everyday looking for ... Views: 860
Why does email marketing consistently deliver solutions that give you greater returns on your investment while affording you’re the very best market penetration among direct mailing channels? How is it that email marketers are able to deliver outstanding results even when marketing little-known ... Views: 649
Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, all they demand are a few design changes ... Views: 885
Location based marketing (LBM) is an excellent way to reach out to shoppers and consumers who are on-the-go. What makes LBM so attractiveness is that it costs very little to launch and run, while retaining the potential to generate large revenues in a relatively short period of time.
What ... Views: 526
Mobile web marketing is projected to rise exponentially as more and more users acquire high-end mobiles allowing them to access websites on-the-go. More than half a billion people across the globe use their mobile phones to access the web. And with mobile devices quickly gaining popularity over ... Views: 635
Multimedia messaging has been around since the early 2000’s and despite a few hiccups during its inception the technology has spread like wild fire with over 1.5 billion users as of 2010. The service generates almost $26 billion a year and that figure is on the rise with the introduction of 4G, ... Views: 663
While RSS has been around since 1999, the format remained largely unknown until 2004 when increased bandwidth and a surge in the number of information-related websites caused its popularity to sky-rocket. If you’ve been running a commercial website for a while, then you probably know a million ... Views: 670
Beginning in the early-1970s, email has progressively developed from a niche communication implement into a major marketing tool with the potential to reach hundreds of millions of prospective consumers. With the global expansion of the internet during the 1990s, the popularity of email ... Views: 676
Use of business mailing list, is not new in the history of advertising and promoting business. However, the other aspect of this concept is that there is no guarantee of success and achievement just because your mailing list is long. There are many factors that work behind succeeding in using ... Views: 764