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Articles from Linda Mentzer | Selfgrowth.com
- Acquire and Maintain Right Subscribers – The Priority Task of B2B Marketers - by Submitted on Jun 19, 2013 from Linda MentzerEmail subscribes has been the most pertinent topic for discussion since decades, the debate has moreover caught momentum after introduction of multiple competitors across both offline and online mediums. Any successful email marketing plan starts with a substantial, healthy list of subscribers ...
Views: 958 - Reigning Pinterest and Instagram – Content Powering “Superiority” - by Submitted on Jun 05, 2013 from Linda MentzerCan anyone question the importance of content in the current social media frenzy? Even two of the most popular social networks revolving around visual content, have not ben spared from this. While there is not much data about what content performs best in these platforms as both Instagram and ...
Views: 1495 - Point Blank Your Target Market – Probe Well Before Shooting Any Campaign - by Submitted on Apr 24, 2013 from Linda MentzerSo can you please everyone, every time? No. But finding the right market and honing it well, you can ensure that you have point blanked your target market good enough but never forget to probe well before planning and shooting any campaign. And with the current state of the economy, having a ...
Views: 1181 - Business Networking – The Unusual Way of Starting Usual Relationships - by Submitted on Apr 17, 2013 from Linda MentzerYou have no idea what people can do for you, if you ask them to help you. And it all boils down to the fact of how generously have you networked with them, over the time you partnered with them. Despite the fact, there are so many marketers avoiding this simple, straightforward practice. ...
Views: 1104 - Marketing Analytics – Measuring Purview of Business Management!! - by Submitted on Apr 04, 2013 from Linda MentzerEverybody today has been talking about marketing analytics, especially today when the market seems to be sweeped by Big Data. However, if we look at McKinsey’s report it has to believe that there lays a great shortage within the business professionals who can work with data. More interestingly, ...
Views: 1002 - Cyber Security: The New Priority for Maintaining Business Solidarity - by Submitted on Mar 27, 2013 from Linda MentzerToday’s global digital world is marked by Data. Cyber security has become the new priority for maintaining business solidarity. Safeguarding intellectual property, financial information and your company’s reputation is a crucial part of business strategy. However with the number of threats and ...
Views: 939 - Upgrade Elevator Pitch: Explore Alternatives to Grab Attention - by Submitted on Mar 13, 2013 from Linda MentzerIf you have just started up and belong to one of those professionals who strive hard to get the prospects attention, you will not deny as to how difficult it has become to cut through and stand apart having a respectful, insightful, and mutually valued conversation with that person. It’s rightly ...
Views: 1061 - Revenue Generation or Cost Center: The 2013 B2B Marketing Budget Plan - by Submitted on Feb 27, 2013 from Linda MentzerIn the last years, the business world has changed for marketers. Like any profession marketers are asked to deliver more for less. Do we need marketing in first place to generate sales, or do we need sales revenues to justify additional marketing? However it is necessary to understand how well ...
Views: 1329 - Disillusionment to Delight: Changing Facades of B2B Email Marketing!! - by Submitted on Feb 06, 2013 from Linda MentzerEmail marketing has been the crusader of marketing campaigns for countless B2B marketers. It has been used extensively to communicate and build relationships with prospects, gather important data and help boost marketing ROI. Email has time and again been crowned the king of the digital channels ...
Views: 1132 - Eyeball Time: Metamorphozing Mobile Marketing in 2013!! - by Submitted on Feb 13, 2013 from Linda MentzerMobile, in couple of years, has played an extremely important role in metamorphosing business trends, and this year is going to be an eyeball time. Mobile in 2013 is going to witness that hero moment that prognosticators have long been talking about. Interesting enough is to see how this trend ...
Views: 938 - Email For Mobile: The Trend Buzzing B2B Marketing Space - by Submitted on Jan 23, 2013 from Linda MentzerCurrent world with ever evolving technologies have tuned people to perform every possible task on the ‘GO’, and one of the newest addition to this practice is Mobile Email. The term took its birth around 2008 when the world started witnessing the rise of a revolutionary trend with some amazing ...
Views: 1121 - Brush Up Your Basics: 2W1H for B2B Content Marketing - by Submitted on Jan 16, 2013 from Linda Mentzer2013 came and there are a lot of talks regarding the rise and fall of trends that would dominate the B2B marketing space. Out of these one of the trends that have created the maximum buzz is Content Marketing. Most B2B marketers who for long have depended upon SEO or pay-per-click ads are ...
Views: 1498 - Email Marketing – Trends To Grow in 2013!! - by Submitted on Jan 09, 2013 from Linda MentzerWhat would the domain of Email Marketing look like in 2013?, as this remains the time of the year when most marketers gather around to speak their views about email marketing. But whatever be the nature of discussion be, the point to be sure about is email marketing cannot be categorized as the ...
Views: 1333(1 vote) - Relevancy, Cataloguing, and Planning: Effective Content Marketing 2013 - by Submitted on Dec 12, 2012 from Linda MentzerRelevant content is a fundamental requirement for any effective content marketing effort. In today’s business time is one of the major factor that every business men considered as the most precious commodity. The sentence implies that they need easy way to access all the information within their ...
Views: 913 - Social Media Marketing, 2013: Titivating Trends, Replenishing Strategies - by Submitted on Dec 05, 2012 from Linda MentzerWe are just few weeks away from the New Year, and the business organizations have already started alarming for the better marketing strategies and how to make it success. Same for the social media websites also, as now in today’s era social media marketing is one of the trending tools to promote ...
Views: 1055 - New Year 2013, All About Content Creation: 4 Killer Tips - by Submitted on Nov 28, 2012 from Linda MentzerAs 2012 coming to an end, it’s time to rouse you to a fresh start. Obviously as the time change, the strategy and the ways have to modify. As per the early forecast one thing is clear, the b2b lead generation in 2013 won’t be effective without proper content creation. So wake up guys, it’s time ...
Views: 863 - Inbound Marketing Vs Outbound Marketing: Features And Differences - by Submitted on Nov 14, 2012 from Linda MentzerBoth Outbound and Inbound marketing has dominated the marketing space for quite a long time. Marketing people are quick to realize that era of outbound marketing which includes TV and ads, direct mail and telemarketing is on decline. These strategies are referred to as “outbound marketing” since ...
Views: 1058(1 vote) - Five Easy Steps To Keep Your B2B Contact Database Clean And Effective - by Submitted on Nov 07, 2012 from Linda MentzerContact Database can decide the result. For any B2B marketers implementing a lead generation program can no less than a game of treat or trick. Marketers keep on drooling over the fact whether the attempt would be successful like a bag full of treat or a tricky game of open, bounce-back and ...
Views: 1497 - Content Marketing Effectiveness: Measuring Through Metrics - by Submitted on Oct 31, 2012 from Linda MentzerIf you want to lead your content marketing to the next level, then it’s very important to measure the performance. For every content marketer, metrics provide deep insights into how the content is performing. It gives a clear picture that how many people are consuming your content, and what they ...
Views: 971 - Email Campaign: It’s Time to Push Start Button ! - by Submitted on Oct 25, 2012 from Linda MentzerWith all the attention grabbing by social media websites it might seem insane to write something about email campaign. But the latest study by hubspot.com has raised tremendous questions on social media websites revealing the fact that 63% of B2B companies don’t get leads through social ...
Views: 1101 - Mailing Lists: Update Me!! - by Submitted on Oct 25, 2012 from Linda MentzerCommencing a B2B company is not that easy until and unless you have a wide range of list with full of information. But just having extensive lists would not help you out. As the trend is changing every day, you need to update your list also. It’s been seen that many of the B2B companies have ...
Views: 830 - 5 Highlighted Tips to Make Your Call to Action a Perfect ROI - by Submitted on Oct 10, 2012 from Linda MentzerWhen you start email marketing what is the first thing that you need to look after? Of course it’s call to action that every email marketers used to make it perfect. So now the question arises how do you craft a successful and at the same time meaningful call to action that would force your ...
Views: 881 - Identifying the Ideal Customer!! Know Whom You Are Targeting - by Submitted on Oct 03, 2012 from Linda MentzerBuying a quality list is not a very easy task. For many it’s like a boxing day to achieve the best result. Well, firstly I want to say that this is not the first time where I have been discussing about purchasing the right lists. After a long study this time I’ll be focusing on whom you are ...
Views: 924 - Patching Up the Formulas for a successful Lead Program - by Submitted on Sep 26, 2012 from Linda MentzerAs the customers’ buying process has changed with the advent of the internet, it’s the time to make some changes in the way to generate more leads. As the new methods like inbound marketing and marketing automation have taken charge of leads generation there are still some of the steps that ...
Views: 896 - Lead Management: 4 Reasons where It Won’t Work - by Submitted on Sep 12, 2012 from Linda MentzerLead management is a very important element, but what’s preventing to your success? Let's review what doesn't work in lead management and why. Measuring Success Based on Cost-per-Lead Kills Companies One of the biggest problems with the management of sales leads today is that more and more ...
Views: 895 - Leads: Scanning it to Qualified Leads - by Submitted on Sep 12, 2012 from Linda MentzerGetting marketing leads is not that difficult if you are good at SEO, but getting quality leads is a challenging job for every B2B company. Well, it’s known, it’s marketing that has the tools and data to deliver. Marketing must be on the hook to get good quality leads to sales. So, what’s the ...
Views: 881 - 8 Battle Proven Tips for A Successful Email Campaign - by Submitted on Sep 12, 2012 from Linda MentzerStrange but true that half of the world population is using email accounts. As per the report approximately 3.146 billion email accounts are registered and they are in touch with their near dear one via email. Facebook, which thundering on the internet is still finding difficulties to hold a ...
Views: 880 - Practice Makes a Man Perfect: A Theory for Every B2B Marketers - by Submitted on Aug 22, 2012 from Linda MentzerIt’s been said that time is wealth, so we need to save time. However, every time following the terms of priests and masters won’t be good as the time changes so as the trend. If you listen to my words, then I would say patience is more important than time. As it makes us stronger and at the same ...
Views: 996 - B2B Event Marketing: A Door to Success - by Submitted on Aug 22, 2012 from Linda MentzerA successful B2B market is the one who knows his customer very well. After all, business is all about customers and their satisfaction. So, what are the ways where you can get in touch with your customers and their demands? I would say, we have discussed so many techniques but here the ...
Views: 1165 - Buying Lists and Booming the Leads - by Submitted on Aug 08, 2012 from Linda MentzerSoaring up the sales is not that easy task for any marketers until and unless your sales pipeline filled with usable leads. If you’re doing your own lead generation campaign, then it’s cool, no problem! But are you satisfied with you leads and are those enough to keep your campaign going. Not ...
Views: 1253 - Right Mailing lists For Sale: Inspect Well Before Fixing - by Submitted on Jul 25, 2012 from Linda MentzerFirst of all, the list that you choose is the most important aspect of your direct marketing campaign, whether it is direct mail, telemarketing, or e-mail marketing. With so many available on the market today, finding the right mailing lists for sale can be a difficult task. Mailing lists ...
Views: 766 - Business Mailing Lists: Learn the Importance and Earn the Benefits - by Submitted on Jul 18, 2012 from Linda MentzerLast whole month I have been talking and researching some of the important aspects of any business company. And I got a serious yet interesting issue to discuss with you guys. Okay, let’s start with a small question answer session. Are you getting traffic on your website? How many of them are ...
Views: 867 - Memejack Your Way: 5 Pulsating Tips - by Submitted on Jul 11, 2012 from Linda MentzerMemes have almost become a movement, a fad that is being used by one and all for various purposes. In this article we are going to see how we can be a part of this movement and bring a change in our marketing techniques. Memes are ideas that evolve according to the same principles that govern ...
Views: 1088 - 7 Constructive Steps to Successful Lead Nurturing - by Submitted on Jul 11, 2012 from Linda MentzerLeads nurturing is a very essential concept in the world of B2B Marketing and one should not go wrong with it. So, this time I am going to let out a few beneficial tips that will definitely add on to your leads and a successful nurturing program. A successful B2B marketing is not just about ...
Views: 850 - 4 Ways To Create Short Yet An Effective Content - by Submitted on Jun 27, 2012 from Linda MentzerThe article portrays the term “content” and how that matters to any business websites. This time I have come through with a few ground-breaking ideas that can change the DEGREE of your content. To be very honest, from past few weeks I have been wondering about the term “content,” and how its ...
Views: 946 - Deep Linking: 10 Tips That You Need To link - by Submitted on Jun 13, 2012 from Linda MentzerLast week we discussed about the important aspects of Deep Linking, so this time the article provides the strategies or tips for better deep marking. As per the promise given to you last week, I come again with ‘Deep Linking’. Last week I discussed about the important aspects of Deep Linking, ...
Views: 1312(1 vote) - Deep Linking: The Important Aspect of SEO - by Submitted on Jun 06, 2012 from Linda MentzerSummary: Most website publishers will exclusively optimize their homepage. Certainly, this is a wise idea because the landing page is the main page of the site. However, it is critical that you should not overlook the importance of the subpages. So, this time Linda Mentzer, the author of ...
Views: 1156 - 6 Super Tips To Promote Your Business On Flickr - by Submitted on May 30, 2012 from Linda MentzerIt’s easy to forget other social websites, as so much attention is given to Twitter and Facebook by media. But please mind, there are some other ways to market your business through some really cool and new social media websites. So this time I have decided to write on Flickr that offers an ...
Views: 1867 - Top 3 Reasons: White Paper Is Not Dead - by Submitted on May 23, 2012 from Linda MentzerThe debate for white paper is intensifying in the b2b blogosphere about whether the white papers are still relevant for b2b marketing. But if you ask me, then honestly speaking, white papers are still an integral part of b2b marketing. This article will state you the reasons why white paper is ...
Views: 1033 - Top 9 Affiliate Marketing Tips for Beginners - by Submitted on May 16, 2012 from Linda MentzerAffiliate marketing is creating a new trend in the market, but it should be followed with proper manner so as to get maximum benefit. Before stating the ways to implement, we should try to determine what is affiliate marketing? Affiliate marketing is a legal way to make money online without ...
Views: 993 - 6 Basic Steps To Develop A World-Class Newsletter Marketing Strategy - by Submitted on May 09, 2012 from Linda MentzerElectronic Newsletters (e-newsletters) have become a standard fixture in many small and large business online marketing strategies, with good reason. E-newsletters can be very effective in building credibility and establishing expertise. E-Newsletters are also great at retaining the mindshare ...
Views: 1330 - Driving Traffic and Generating Sales Via Linked-In - by Submitted on May 02, 2012 from Linda MentzerSummary: Learning how to use LinkedIn to generate sales leads is simple as pie. So let's talk about how to leverage this professional networking site to create leads and expand your business. If you have signed up to LinkedIn and wondering what it can do for your business, then keep reading. ...
Views: 906 - The Significance of Re-Tweets - by Submitted on Apr 25, 2012 from Linda MentzerA Re-Tweet is when one of your followers repeats that you have written. On Twitter, you can re-tweet a post using the “Re-Tweet” button located under each tweet. Not only on twitter, but many other websites and blogs also offer the option to re-tweet your comments or tweets. Re-tweets as ...
Views: 949 - The 411 On Permission Marketing In 2012 - by Submitted on Apr 11, 2012 from Linda MentzerDo you find that your meticulously put together marketing missives aren’t generating the kind of attention that they should be? Are your responses lacking in enthusiasm and relevancy? If so, consider that your content and your messages may not as relevant as you make them out to be. Or perhaps ...
Views: 968 - Event Marketing – How To Promote Your Event & Fight Attendee Attrition - by Submitted on Apr 04, 2012 from Linda MentzerSometimes I wonder if people even attend business conferences and seminars any more. But then invariably, I stumble on to some start up or event management company that drives visitors by the boatload to even the most insipid gabfest and I think to myself, what a wonderful worl - Oops! Got a ...
Views: 2876 - Creating Explosive Infographics: The 7-Step Beginner’s Guide - by Submitted on Mar 28, 2012 from Linda MentzerOne of the biggest problems with including infographics in your content marketing strategy is that the internet is virtually saturated with them, making virality a lot harder to achieve. If you’ve just created your first infographic and want it to stand out amongst the rest of the herd, I ...
Views: 1220 - Building & Leveraging Social Capital to Develop Stronger Client Relationships - by Submitted on Mar 21, 2012 from Linda MentzerToday you’ll see that B2B concerns caught up in the heady rush of social media are doing everything possible to buff up their profiles with interesting content and branding initiatives. However, unlike a B2C market where building a fan following requires that you regularly create exciting ...
Views: 1214 - 2012 The Changing Face Of B2B Brand Advocacy - by Submitted on Mar 14, 2012 from Linda MentzerWith super-connectivity, comes increased levels of user influence, and we’d like to take a moment to discuss the where the future of sustained branding lies. Here we’ve put together three of the crucial aspects that marketers need to adapt to in order to achieve superior levels of user ...
Views: 1175 - B2B Social Media: How To Drive User Engagement With Kickass Content! - by Submitted on Mar 06, 2012 from Linda MentzerSocial media is now part of the ever expanding appetite for content that the internet has developed over the past few years. In fact, social media takes it a step further by allowing user generated content to be posted alongside and in response to official company posts. Given the ...
Views: 2693 - Consultative Selling: How To Pack More Punch Into Every Pitch! - by Submitted on Feb 29, 2012 from Linda MentzerA consultative strategy is one of the most powerful approaches to sales ever developed. Sure, it takes time and effort to master and slipping up can be quite disheartening, but when done right, consultative selling can yield some truly spectacular results. While transactional selling can help ...
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