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Articles from Tom Whitney | Selfgrowth.com
- Smart Businesses Take Advantage as Competitors Struggle - by Submitted on May 19, 2009 from Tom WhitneySmall firms are becoming leaner and meaner, research has found, and that means taking advantage when competitors are struggling. Being able to leapfrog struggling competitors is a key opportunity during the recession, according to a survey of business owners. Over half of the businesses polled ...
Views: 949 - Small Firms Urged to Get Fresh - by Submitted on May 30, 2009 from Tom WhitneySmall businesses trying to keep their heads above water in the recession should be prepared to refresh their offer to pull in more customers, according to marketing expert Fiona Blades, CEO of market research company, MESH Planning. “It's definitely a good time for firms to freshen up their ...
Views: 889 - Small Firms Debate the Value of Twitter - by Submitted on May 23, 2009 from Tom WhitneySmall businesses are questioning the value of Twitter in an on-going debate on the new Marketing Donut forum. There’s no doubt that millions of people are on Twitter, including plenty of businesses. But many small firms are still unsure about the value of Twitter. The current debate on the ...
Views: 884 - Short-Term Selling could be Short-Sighted - by Submitted on Jun 10, 2009 from Tom WhitneyNew research reveals that small businesses are focusing on immediate sales above all other areas of running their business. A recent poll run by entrepreneur and Dragons' Den star Rachel Elnaugh has revealed that over 75 per cent of small businesses are currently spending most of their time ...
Views: 845 - Small Firms Must Exploit Gaps in the Market - by Submitted on Apr 21, 2009 from Tom WhitneyIn a recession, the temptation is to sit tight, keep costs down and focus on your core market, but small firms should not be deterred from exploiting potential gaps in their sector, according to marketing experts. Common wisdom might suggest that a recession is not the best time to launch a ...
Views: 790 - Pay Per Click Advertising Offers Real Advantages to Small Firms - by Submitted on May 19, 2009 from Tom WhitneyPay per click advertising offers small businesses the chance to make their tight marketing budgets go a lot further according to Marketing Donut, the essential website for small firms. Pay per click advertising has significant benefits for SMEs. That’s the message from marketing professionals ...
Views: 766 - Small Firms Must Research to Understand Recession Needs - by Submitted on Apr 21, 2009 from Tom WhitneySmall firms need to conduct market research if they are to keep up with customers’ changing attitudes and survive the recession, say marketing experts. Consumer mindsets are changing and small firms need to find out exactly how if they are not to be left behind, says marketing guru Stephen ...
Views: 729 - Small Businesses Urged Not to Put All their Eggs in One Basket - by Submitted on Apr 08, 2009 from Tom WhitneySmall firms that rely on one or two big clients for the bulk of their revenue are placing themselves at risk by putting all their eggs in one basket, say business experts. Business analysts have warned that a worrying number of small firms — typically service companies in the business to ...
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