One of the main concerns with doing direct mail marketing with consumer and business mailing lists is the cost. Between postage, and the costs of paper and printing, an advertising campaign based on mailing can run up the cost per piece to well over a dollar apiece.
This cost per unit is of ... Views: 640
The Internet and visual media has blinded people on the value of paper as a marketing medium. That's a shame because paper marketing material can be used to greater effectiveness than visual media can if you're smart enough to use it wisely. People like to feel and touch things as ... Views: 702
Direct mail marketing through a consumer mailing list is a good way to reach prospective buyers of a product or service. It offers many advantages over other forms of marketing, but can only be effective if the targeting of the list is accurate. Just like an archer shooting at a target with an ... Views: 650
The information age is here, heralded by the coming of the Internet in the 1990s. We are now well through most of the second decade of that revolution, and with the intervening years, a lot has changed in the advertising world. We now have email, Twitter, Facebook, and dozens of other types of ... Views: 649