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Articles from Fabienne Fredrickson | Selfgrowth.com
- Track Where Your Best Clients Come From - by Submitted on Dec 04, 2011 from Fabienne FredricksonSometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a ...
Views: 1013 - 5 ways to improve your communication to get more clients - by Submitted on Apr 24, 2012 from Fabienne FredricksonYou may have a service that takes a little more explaining to help prospects and colleagues understand what you do. Not all services are immediately obvious in terms of who is being served or what the end benefits are. This can be challenging. Sometimes your marketing message needs to be refined ...
Views: 1010(1 vote) - Here's Why You're Not Making Enough In Your Business - by Submitted on Oct 22, 2009 from Fabienne FredricksonI see this time and time again with entrepreneurs: A person tries so hard to market their business, wondering why it’s not “happening”, and is frustrated to see that the results aren’t coming in. Yes, with most every entrepreneur, there is indeed something to be changed and tweaked in their ...
Views: 1010 - How to attract clients by not being perfect - by Submitted on Jul 30, 2014 from Fabienne FredricksonHave you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. While it’s very important to be congruent with what you ...
Views: 1009 - How to Create Focus Time in Your Day - by Submitted on Mar 26, 2012 from Fabienne FredricksonI believe that every entrepreneur needs to have some dedicated focus time in their business to be able to grow it whether growing it for you means getting more clients and making more money or if it means leveraging it and multiplying it by leaps and bounds. You need to create some focus time ...
Views: 1008 - How to project your annual income from service and product sales - by Submitted on Oct 17, 2014 from Fabienne FredricksonAre you working on your business plan and trying to project your sales and potential income? Let me share the way we do this. For the most part, we create our business plan one year at a time. We start out with an idea of what programs we’re going to create, workshops we’re going to offer, ...
Views: 1008 - It’s Not Procrastination, It’s Fear of Rejection (Get Past it and Get Marketing) - by Submitted on Jun 14, 2009 from Fabienne FredricksonHave you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was ...
Views: 1005 - 3 fast and easy marketing methods when starting a new business - by Submitted on Apr 24, 2012 from Fabienne FredricksonIf you just started a new business, you may be wondering “What are the most powerful first steps I can take to market your services?” I know it’s overwhelming because there are so many exciting marketing opportunities. However, there are three particular methods that you can count on to ...
Views: 1004(1 vote) - How to get more mileage from your content - by Submitted on Oct 01, 2014 from Fabienne FredricksonYour newsletter, if done well, takes a good amount of time to write, design the visual presentation and then send out. That’s why finding additional ways to leverage that content to attract clients is a smart business strategy. While some email management systems offer an automated way to ...
Views: 1002 - How to Delegate - by Submitted on Oct 30, 2011 from Fabienne FredricksonToday’s Client Attraction business growth strategy has to do with what you do in your business, and once you get to a certain level in your business, you go from needing to do everything to needing to specialize in what you do. Your strategy tip today is about focusing on what you do best. ...
Views: 1000 - Speaking is One of the Best Ways to Attract Ideal Clients - by Submitted on Dec 18, 2011 from Fabienne FredricksonI would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I’ve experienced and seen my clients experience how to literally PULL clients to them. Here’s why: When you’ve already done ...
Views: 999 - 8 super simple ways to quickly grow your e-mail list - by Submitted on Apr 24, 2012 from Fabienne FredricksonIf your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang! 1. Put your previous business contacts on the list. Even if you are ...
Views: 997(1 vote) - How I personally stay grateful - by Submitted on Oct 19, 2011 from Fabienne FredricksonYou can’t just sit on the sofa and think positively and then have things come your way. I mean, you’ve got to take SOME action to make things happen. But sometimes, focusing on what to DO next means that you have to keep track of what’s going on. I’ve noticed in the past couple of years ...
Views: 997 - Three reasons why a Get Acquainted Call beats a free consultation - by Submitted on Sep 04, 2014 from Fabienne FredricksonWhen you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really ...
Views: 997 - Become a client magnet by outsourcing - by Submitted on Apr 01, 2012 from Fabienne FredricksonIf you want to start making more being self-employed while having more time off, it’s crucial to outsource, delegate, and systematize different parts of your business, even if you’re a beginner. Let’s face it, it takes a lot to make your solo-business a Client Attraction machine, but even more ...
Views: 996(1 vote) - Stop Doing Everything Yourself - by Submitted on Sep 23, 2011 from Fabienne FredricksonToday’s article is about how to stop doing everything yourself in your business. No matter what level of business you’re in – you need the right resources and systems to grow your business to the next level. Ever been to a restaurant and notice the number of resources they have on hand to ...
Views: 996 - 8 fast ways to get more prospects in the door - by Submitted on Mar 13, 2012 from Fabienne FredricksonWhether you are a start up or still at the beginning phase of your business, getting initial consultations is a huge concern. This is one of the most frequent questions I hear from my clients. Your consultation is the gateway to signing new clients and the fastest way to make money for a start ...
Views: 992(1 vote) - 3 Ways Your Compelling Story Gets You Clients - by Submitted on Jun 05, 2011 from Fabienne FredricksonMany of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. As ...
Views: 991(1 vote) - Attract clients and stay in touch with a high content, high value ezine - by Submitted on May 26, 2014 from Fabienne FredricksonYour ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ...
Views: 990 - Using Social Media to get more clients - by Submitted on Jul 22, 2011 from Fabienne FredricksonSocial media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same ...
Views: 990 - Fish Where the Fish Are - by Submitted on Dec 04, 2011 from Fabienne FredricksonTo get more clients from networking, you’ve figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the ...
Views: 987 - Are you client attractive or repellent? - by Submitted on Jun 07, 2012 from Fabienne FredricksonWhen you are starting out or if you encounter a slowdown in your business, it’s so important to make sure you remain client attractive. What do I mean by that? The truth is if you need the money and the clients more than they need you, they are going to almost smell it on you. Fear and ...
Views: 986(1 vote) - To Attract More Clients, Plug Into Your Purpose - by Submitted on Aug 14, 2009 from Fabienne FredricksonIf you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably. After a while, I believe everyone gets ...
Views: 986(1 vote) - You MUST Say Yes To The Business (And In-come) Within Your Reach - by Submitted on Jan 04, 2011 from Fabienne FredricksonQUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, ...
Views: 983 - Let Prospects into Your ‘Life’ and They’ll Bang Down Your Door To Become Clients - by Submitted on Mar 01, 2011 from Fabienne FredricksonEarlier I shared how I once received an email from a cranky reader who felt I shouldn’t always lead off my ezine each week with a story about me. At first I felt misunderstood, and honestly a little hurt. But then I sat back and started thinking about who my ideal clients are. My ideal ...
Views: 981 - How to Create Systems in Your Business - by Submitted on Jul 16, 2012 from Fabienne FredricksonI want to talk to you today about systems. Systems are crucial if you want to multiply your business and get to the next level. Whether you are just starting out, ramping up or you’re in a place where you’re needing some serious leverage, I want you to think about how things get done in your ...
Views: 978 - How to Handle Client Objections - by Submitted on Dec 13, 2011 from Fabienne FredricksonHere’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of ...
Views: 978 - How to align your value with your pricing - by Submitted on Aug 26, 2014 from Fabienne FredricksonHave you increased your prices lately? If you answered yes, let me congratulate you! Sometimes business owners fear raising their rates, believing they won’t get clients and will lose out on prospects. I went through this as well in my earlier years. Yet, you can stay with your pricing ...
Views: 977(2 votes) - Four ways to get clients at a speaking gig when self-promotion isn’t permitted - by Submitted on Oct 08, 2014 from Fabienne FredricksonSpeaking to groups is one of the best ways to get clients. People get a first-hand experience of you, which helps them get to get to know, like and trust you. Most people want to do business with someone they know from first-hand experience. Some speaking engagements won’t allow you to sell ...
Views: 976 - How to structure your signature talk to get clients - by Submitted on Apr 24, 2014 from Fabienne FredricksonYou are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for ...
Views: 975 - Don't Give Up Too Easily (Clients Are Just Around the Corner) - by Submitted on May 08, 2009 from Fabienne FredricksonHave you ever given your all to something, experienced some delays, encountered disappointments, and then given up? What about when it comes to marketing your business? Do you sometimes get frustrated because the results you want aren’t coming to you as quickly as you’d like, despite the fact ...
Views: 972 - Three ways to increase early registration for live events - by Submitted on Oct 15, 2014 from Fabienne FredricksonWhen you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep ...
Views: 972 - Why it makes sense to charge more for some of your services - by Submitted on Apr 15, 2014 from Fabienne FredricksonSometimes my students struggle with how to price their services. There might be a particular service or segment of your knowledge that you feel has more value. You might have an idea that you should charge more for this piece, but feel unsure whether that is fair. Here’s how I look at ...
Views: 972 - Five one-minute videos that drive business and help you get more clients - by Submitted on Oct 10, 2014 from Fabienne FredricksonAre you using video to help attract clients and market your business? We have found video to be extremely helpful in generating higher rates of conversion. I recommend promoting your business with video to increase engagement and convert more visitors to potential clients. Start using these ...
Views: 971 - Three low cost tips to turn your website into a client generating machine - by Submitted on May 24, 2012 from Fabienne FredricksonYour website is more than an electronic brochure with your compelling story and information about your products and services. If it’s well designed and set up, your website should be a client generating machine! Here are three simple strategies you can implement to help you generate a lot more ...
Views: 970 - How to Get Out of Your Marketing Rut - by Submitted on Jun 26, 2012 from Fabienne FredricksonToday I want to talk to you about ways to get out of a marketing rut. Sometimes clients come in and things are going well, but then something shifts and before long you find yourself in a rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well. Something has ...
Views: 969 - How to get past the fear of rejection when closing the sale - by Submitted on May 24, 2012 from Fabienne FredricksonFor some people, facing the fear of rejection that is possible on the get-acquainted call can be daunting. You may be so focused on dreading the potential of rejection that conducting the call itself becomes difficult. I understand how this can happen and have a couple of suggestions to help you ...
Views: 969 - Get More Clients by Letting Prospects Become Voyeurs - by Submitted on Mar 19, 2011 from Fabienne FredricksonWhether we admit to it or not, we as humans love things like gossip, soap operas, eavesdropping, sharing secrets, peeping, and Entertainment Tonight (basically, everything on the E! cable network). And let’s not forget People Magazine—yes, I read it religiously every week. Why are we obsessed ...
Views: 964 - Should I put my prices on my website? - by Submitted on Oct 21, 2014 from Fabienne FredricksonThere is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is ...
Views: 964 - How to organize your videos to attract clients - by Submitted on Oct 29, 2014 from Fabienne FredricksonUsing video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it ...
Views: 963 - Five best practices for group programs that rock - by Submitted on May 13, 2014 from Fabienne FredricksonAre you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met ...
Views: 962 - How to record authentic videos that attract clients - by Submitted on Apr 29, 2014 from Fabienne FredricksonUsing video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you. Some of my students tell me they feel more comfortable writing out a full script for their videos. Without a written script, many feel they ...
Views: 956 - How to create an authentic call to action to attract clients - by Submitted on Apr 03, 2014 from Fabienne FredricksonWhen you are speaking live or conducting a free teleclass, you want to finish with a strong call to action for your audience. Years ago I created a formula that I’ve used successfully as a call to action that is authentic and pulls prospects towards you. There are three main components to ...
Views: 955(1 vote) - The best way to get client referrals - by Submitted on Jun 26, 2014 from Fabienne FredricksonSometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. This is what I believe. I don’t ...
Views: 950 - Five steps to raise your rates AND get new clients - by Submitted on Jul 03, 2014 from Fabienne FredricksonHave you been thinking about raising your rates? That can be both exciting and nerve wracking for business owners. On one hand, you’ll produce more income from the same amount of work. On the other hand you may be concerned by the risk of losing clients due to higher rates. While this may be ...
Views: 949 - How to choose your niche as a new coach - by Submitted on May 15, 2012 from Fabienne FredricksonAs a new coach, you might find yourself struggling with choosing your niche. From a marketing perspective, this is a very important step. But if you are just out of the gate, you may be feeling like you can help so many different kinds of people and are confused about which way to turn. I’m ...
Views: 947 - Five perfect tasks for your new virtual assistant - by Submitted on Sep 08, 2014 from Fabienne FredricksonMost small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more ...
Views: 943 - Create VIP packages that are irresistible to prospects - by Submitted on Feb 29, 2012 from Fabienne FredricksonThere are many ways to set up your packages, but I recommend building levels that entice clients to go for the high end. This not only serves you, but it truly serves your clients as well. First of all, when clients stay with you for extended periods, they get that much more value, content ...
Views: 942 - Focus Your Networking on the Cash Cows - by Submitted on Sep 06, 2011 from Fabienne FredricksonLet’s agree that there are different types of referrals from networking. The referrals that have a little business for us and those who have a LOT of business for us—also known as the Cash Cows. Client example: A real estate broker client of mine has redirected her entire networking efforts ...
Views: 942 - Payment plans: how to make installments work for you and your clients - by Submitted on May 01, 2014 from Fabienne FredricksonWhen your service fees run in the thousands, one thing that can help your prospects say “yes” is to allow them to make payments. Sometimes business owners find this problematic. There can be confusion because when clients don’t meet deadlines or put off decisions, they feel they can’t collect ...
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