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Articles from Fabienne Fredrickson | Selfgrowth.com
- Does Your Voicemail Get You Clients? Time to Change That! - by Submitted on Jul 02, 2009 from Fabienne FredricksonIf you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without ...
Views: 2285(1 vote) - Use different social media posts to serve your audience - by Submitted on Oct 30, 2012 from Fabienne FredricksonI am a big believer in using social media like Facebook, Twitter and LinkedIn to connect with more people and add value. To leverage these tools well requires a mix of status updates to accomplish three things: 1) add value 2) build relationships 3) share your solutions and offers Use a ...
Views: 2248 - Why you you should send your warm letter in the mail (not email) - by Submitted on Mar 25, 2012 from Fabienne FredricksonWhen you are starting out, your warm letter of introduction can be a highly effective way to get the word out about your services. Sending this letter educates your inner circle regarding what you are up to and how they can help. This can start the flow of referrals that will help fill your ...
Views: 1829 - 6 key elements to include in your new client welcome package - by Submitted on Apr 30, 2012 from Fabienne FredricksonYour welcome package sets your clients up for working with you in a number of important ways. If done correctly, it does the following: - Establishes boundaries - Sets up expectations - Provides rules - Explains the best way to work with you - Answers frequently asked ...
Views: 1800(1 vote) - How To Create Your Compelling Signature Talk Title - by Submitted on Apr 01, 2012 from Fabienne FredricksonOne of the ways to play a much bigger game in marketing your business and really leverage what you’re doing right now is speaking. Speaking is one of the best ways to leverage yourself in your marketing because instead of talking one-to-one, you’re now talking one-to-many. Instead of marketing ...
Views: 1756 - “Focus on the “Low Hanging Fruit” - by Submitted on Jul 13, 2009 from Fabienne FredricksonFollowing up on leads is 90% of the game, right? At least that’s what we hear. You spend all this time networking, marketing yourself, making cold calls, looking for the right client, but what’s the point of it all if you don’t follow up on the leads you DO have? This was a major obstacle for ...
Views: 1689 - It Ain’t Over Til It’s Over (Especially When You’re Closing The Sale) - by Submitted on Aug 11, 2010 from Fabienne FredricksonThe quote, “The opera ain’t over until the fat lady sings” originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 ...
Views: 1682 - Use what you already have to build more confidence - by Submitted on May 15, 2012 from Fabienne FredricksonThere are times when you may feel your professional confidence wavering. This happens more often to people than you may think as a result of a move, a shift in your niche, networking with a new group and so on. Clients have asked me how to shore up and strengthen their professional ...
Views: 1533 - Patience and Perseverance Are Essential Ingredients to BIGTIME Success - by Submitted on Jul 26, 2009 from Fabienne Fredrickson“The day you plant the seed is NOT the day you eat the fruit. Don’t worry, don’t get frustrated, be persistent. It’s on its way to you.” That’s a thought that always stays with me in taking my business (or one of my clients’ businesses) to the very next level. Thing is, we’re conditioned through ...
Views: 1523 - The Difference between Salad and Garbage (and How it Affects Your Number of Clients) - by Submitted on Nov 14, 2009 from Fabienne Fredrickson“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is EVERYTHING. If ...
Views: 1502(2 votes) - The Scavenger Hunt of Client Attraction (The Formula For Attracting Miracles In Your Business) - by Submitted on Aug 15, 2009 from Fabienne FredricksonQUOTE: “My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment.” – Oprah Winfrey An amazing thing transpired this week during my Mastermind meeting with my clients. While the rest of the country seems ...
Views: 1472(2 votes) - Investing Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it wil - by Submitted on May 28, 2012 from Fabienne FredricksonInvesting Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it will rapidly build a strong list of ...
Views: 1454 - 10 Steps of a Compelling Sales Page - by Submitted on Jan 30, 2012 from Fabienne FredricksonHere’s your strategy tip or client attraction, how to get you more clients and leverage you and clone you and make you more money so you can make more money, be more successful, grow your business while working less. About the idea of cloning you - This is what I share with my clients who ...
Views: 1447(1 vote) - How to Write Authentic Copy that Sells (Part 1 of 2) - by Submitted on Feb 18, 2013 from Fabienne FredricksonHave you ever thought about what it takes to attract ideal clients and customers who happily buy when you’re not in front of them? Today, I’d like to share some best practices with you that I use and that my clients now use to write marketing copy that sells. Copy is infinitely important in ...
Views: 1420 - How to Create More Visibility - by Submitted on Nov 27, 2011 from Fabienne FredricksonHere’s your strategy tip for the week for client attraction, to get more clients, make more money in your business and scale it so you become even more successful. What I’d like to share with you today is your content – how to reduce, reuse and recycle. When I first started marketing my ...
Views: 1407 - Be Willing To Do What Others Aren’t: Take Action, In Spite Of - by Submitted on Feb 27, 2010 from Fabienne FredricksonSometimes, you just KNOW there’s something you need to take action on to take your business forward. However, if you’re anything like me, you’ve gotten stopped in the past, even when it’s something you KNOW will create big results. You procrastinate, you tidy up your office, get another cup of ...
Views: 1405(4 votes) - Authentic Marketing (And Success) Require You to Look Within - by Submitted on Dec 16, 2009 from Fabienne FredricksonLet’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, ...
Views: 1367(2 votes) - What Millionaire Entrepreneurs Have In Common (It’s Way Simpler Than You Think) - by Submitted on Jul 31, 2009 from Fabienne FredricksonQUOTE: “The biggest difference between an average income and financial freedom is… IMPLEMENTATION.” - Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed ...
Views: 1351 - Overcoming Your Perfection Paralysis in Marketing - by Submitted on Apr 16, 2010 from Fabienne FredricksonHave you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re ...
Views: 1347(1 vote) - Stop Planning, Forget The “How”, Just Go For It! - by Submitted on Aug 31, 2009 from Fabienne FredricksonThe last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision ...
Views: 1347(2 votes) - How to secure big joint venture partners to work with you - by Submitted on May 15, 2012 from Fabienne FredricksonWhen you are working to bring your business to the next level, building your list becomes a crucial element of your marketing efforts. One powerful way to do this quickly is by hooking up with big joint venture partners. Who Should You Partner With? When seeking joint venture partners, ...
Views: 1326 - Getting Out There In A Bigger Way Means Overcoming Your Fear of Criticism - by Submitted on Aug 25, 2009 from Fabienne FredricksonQUOTE: “Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine… And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated ...
Views: 1317(2 votes) - A SINGLE Focus Will Help You Attract More Clients (In More Ways Than One) - by Submitted on Jul 16, 2009 from Fabienne Fredrickson"Until you make the unconscious conscious, it will direct your life and you will call it fate." - Carl Jung You've heard a lot more about the Law of Attraction recently. For nearly 10 years, I've been using it consciously to create my ideal business, on a daily basis, in addition to ...
Views: 1314(5 votes) - Clients Want Easy Shortcuts - by Submitted on Sep 30, 2010 from Fabienne FredricksonI’m convinced that everyone’s really just looking for a shortcut. Over the last 11 years of working with clients privately and in groups, the more I offer my products and services, the clearer I am that we all just want an easier way out. Well, not because we’re lazy; it’s more that we’re ...
Views: 1313(1 vote) - Make A Decision And “The Way” Will Show Up - by Submitted on Nov 30, 2009 from Fabienne FredricksonI’ve discovered something really interesting in terms of human behavior over the last 3 years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… ...
Views: 1307(6 votes) - Three tips to help you close the sale - by Submitted on May 28, 2012 from Fabienne FredricksonToday I want to share some simple tips that really work to close the sale while on the call with prospects. 1. Go over a prospect’s answers to questions they filled out and returned prior to your Get-Acquainted Call. Even though this may seem redundant, it’s really important not to bypass ...
Views: 1302 - Key elements of a special report that can get you clients - by Submitted on May 28, 2012 from Fabienne FredricksonHave you written your special report for your Irresistible Free Offer yet? If not, I’m going to take you through all the elements that will help you create an excellent report that can land you clients or build your relationship with your readers. 1. Start by introducing yourself with your ...
Views: 1284 - How to weed out prospects who are not your ideal clients - by Submitted on Apr 30, 2012 from Fabienne FredricksonHow do you decide if you should go the “extra mile” to land a client? Sometimes a prospect will ask for an extra step in order to close the sale. For example, he or she might want to meet you in person before making the commitment to work with you. When you are starting out, you might be ...
Views: 1275 - Your Mental Attitude Dictates Your Number of Clients AND Income - by Submitted on Jul 07, 2009 from Fabienne Fredrickson“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” -Thomas Jefferson You may be working your tail off to market your business and yet you’re still wondering why it hasn’t “happened” yet. I’ve ...
Views: 1255(5 votes) - Become The ONE With The Flashlight In A Dark Cave (You’ll Never Be Without Clients) - by Submitted on Mar 29, 2010 from Fabienne FredricksonWhile the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life . When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I’m still waiting in ...
Views: 1252(5 votes) - Become The ONE With The Flashlight In A Dark Cave (You’ll Never Be Without Clients) - by Submitted on Jul 30, 2009 from Fabienne FredricksonWhile the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I’m still waiting in ...
Views: 1251(1 vote) - Abandon The Sinking Ship Client: Work With ALREADY Successful Clients (They Need You Too) - by Submitted on Apr 03, 2011 from Fabienne FredricksonIn recent years, I’ve been working with a new kind of client. Yeah, yeah, you can say, “Fabienne, you’ve talked to me about ideal clients before. I know that I need to figure out who my IDEAL client is.” But wait! This is different. Today, I want to share with you the exact KIND of client I work ...
Views: 1236(1 vote) - Giving away too much is actually a disservice - by Submitted on May 28, 2012 from Fabienne FredricksonWhen you speak to groups or run a teleclass, you want to share enough information to accomplish three goals: 1. Demonstrate your expertise 2. Provide insight about the topic 3. Offer some real value to listeners Delivering on these three goals will help you connect with prospects and ...
Views: 1228 - The Check From The Universe - by Submitted on Oct 30, 2011 from Fabienne FredricksonHave you ever heard that story about how Jim Carrey wrote himself a check for $10,000,000.00 when he was a struggling actor? He carried it around in his wallet every single day. Each time he opened his wallet, he couldn’t help but look at it, and when he did, he would envision what it would feel ...
Views: 1221 - Track Where Your Best Clients Come From - by Submitted on Jul 09, 2009 from Fabienne FredricksonSometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE (they get great results from working with you, they pay you on time and never negotiated, you like them, they send referrals, etc.). Now, look at ...
Views: 1213(2 votes) - You Don’t Need to Learn MORE to Get Clients - by Submitted on Jul 30, 2009 from Fabienne Fredrickson“What you have to give is enough-if you give it with all your heart.” -Chieko N. Okazaki For years, I’ve noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They’d already gone through the required training, and many were certified, but it ...
Views: 1210 - Are You Blaming Others Because You Don’t Have Enough Clients? - by Submitted on Aug 23, 2011 from Fabienne Fredrickson"The more you say to yourself, ‘I am responsible,’ the stronger, better and finer a person you become. And every part of your life will improve at the same time." -Brian Tracy One of the themes running through my life currently, and in the lives of my clients, is that of Personal ...
Views: 1207(1 vote) - Know what sets you apart (Unique Selling Propositions) - by Submitted on Dec 19, 2011 from Fabienne FredricksonThere’s s standard marketing term called the USP, Unique Selling Proposition, that’s going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close ...
Views: 1204 - How to Map Out a Marketing Plan - by Submitted on Jul 01, 2012 from Fabienne FredricksonOne of the things that I tell my clients on a regular basis is, “If you want a full practice in six months or if you want to have clients in six months you need to be marketing today.” Sometimes it actually takes more than six months to turn a cold lead into a warm prospect, then into a prospect ...
Views: 1202 - Put Your Marketing on AUTOPILOT - by Submitted on Oct 30, 2009 from Fabienne FredricksonWould you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a ...
Views: 1152 - What All Millionaire-Entrepreneurs Have In Common (It’s Way Simpler Than You Think) - by Submitted on Jul 13, 2010 from Fabienne FredricksonQuote: “The biggest difference between an average income and financial-freedom is… IMPLEMENTATION.“- Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed ...
Views: 1150(1 vote) - Stop Doing Everything Yourself and Learn to Outsource - by Submitted on Oct 03, 2011 from Fabienne FredricksonToday’s tip is about when you’ve reached a certain level in your business, and it seems like you’re doing everything yourself. You’re working with the clients. You’re doing the marketing. You’re buying the supplies. You’re changing the light bulbs. You’re sending out invoices and paying things, ...
Views: 1148(1 vote) - Get Out There in a BIG Way with Warm Letters - by Submitted on Dec 04, 2011 from Fabienne FredricksonWhen I ask people who say they don’t have enough clients what they do to market themselves, I’m often (really often) surprised to hear that they only 1) put up flyers in the neighborhood, 2) talk to people at parties about what they do (whenever they do go to a party) or 3) go to a networking ...
Views: 1141(1 vote) - Get Past Procrastination: My 5 Steps to Getting It ALL Done - by Submitted on Jan 28, 2010 from Fabienne FredricksonHave you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with ...
Views: 1131(2 votes) - How You FEEL Dictates How You ACT (And It Also Dictates Your Income And Your Number Of Clients) - by Submitted on Oct 08, 2009 from Fabienne FredricksonQUOTE:”Faith is not something to grasp, it is a state to grow into.” – Ghandi Sometimes, despite the stellar marketing plans, our “positive thinking”, our resolve, our determination and manifesting, we have doubts about whether we can really “do” this. Let’s admit it. Sometimes fear steps in ...
Views: 1130 - Prosperity Comes From Overcoming Fear (So Do Clients) - by Submitted on Dec 28, 2009 from Fabienne FredricksonQUOTE: “Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Mo-ney will give prosperity. This is fact…” – Anonymous Even though I’m totally unplugged from what’s going on in the world, by choice, stuff is still trickling in. You see, I’ve ...
Views: 1130(1 vote) - To Turn More Prospects Into Paying Clients, You Must Motivate Them! - by Submitted on Jul 08, 2010 from Fabienne FredricksonWhen talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and ...
Views: 1130 - Think Like an Instant Billionaire - by Submitted on Aug 05, 2009 from Fabienne FredricksonIn sifting through emails from a R&D survey I launched a couple of years ago, I read the responses, and honestly, I wanted to cry. Don’t get me wrong. It’s not that I haven’t been aware that most solopreneurs have very low expectations of what could be made in self-employment (I’ve been at this ...
Views: 1119 - 9 steps to find and connect with joint venture partners - by Submitted on Apr 20, 2012 from Fabienne FredricksonJoint venture partnerships are a great way to expand your reach and build your list. This method is becoming more and more popular helping many business owners to increase their data base rapidly. But how can you find the right partners for your business and what do you say when you contact ...
Views: 1117(1 vote) - Define your ideal target audience to get more clients - by Submitted on Jan 31, 2012 from Fabienne FredricksonAre you tired of talking to prospects who give you a “glazed-over” look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more ...
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