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Articles from Kevin Waddel | Selfgrowth.com
- Could Better PR Have Saved Wall Street’s Reputation? - by Submitted on Apr 01, 2011 from Kevin WaddelNow that the Great Recession is behind us, it’s interesting to imagine how Wall Street’s reputation would have fared if it had taken a different approach to financial services PR. Even in good times, public relations experts can help banks and investment houses navigate the rocky terrain of ...
Views: 459 - Creating Multiple Accounts for Financial Social Media - by Submitted on Apr 22, 2011 from Kevin WaddelThe financial industry is increasingly using financial social media tactics as a way to promote their organizations or company’s mission and messages. It is important for those in the financial industry to be present on all social media platforms, including Blogger, Facebook, LinkedIn, Twitter ...
Views: 402 - Crisis Communications Keeps NYC Public Relations Firms Busy - by Submitted on Jan 10, 2011 from Kevin WaddelThere’s an old saying, some believe it to be a backhanded insult, “May you live in interesting times.” Members of the NYC Public Relations community have certainly experienced “interesting times” over the recent past. Major crises seem to have abounded during 2010. BP, Toyota, Tiger Woods, ...
Views: 758 - Designing a Law Firm Social Media Campaign - by Submitted on Dec 16, 2011 from Kevin WaddelHaving the proper law firm social media operation is becoming increasingly crucial to your business’s success. Back a few years ago, this statement would possibly not have made much sense. After all, no one was exploiting the new resource to it’s fullest and the effectiveness of using these ...
Views: 447 - Despite their Disbelief, Hedge Fund Managers Need Public Relations - by Submitted on Sep 09, 2011 from Kevin WaddelA common misconception around Hedge Fund managers is that Hedge fund public relations are irrelevant and unnecessary. They in fact, are wrong. Hedge fund public relations are especially important because hedge funds are not allowed to advertise or market their firms until a potential investor ...
Views: 484 - Different Forms of Financial Social Media - by Submitted on Jul 17, 2011 from Kevin WaddelIn today’s world the number of Financial Social Media devices that can be utilized is incredible. The prominence of Financial Social Media has completely boomed in the past five with many unique outlets dominating the Social Media industry. Specific Below is an explanation of these three Social ...
Views: 414 - Drug companies appoint Pharma PR firm to help them maintain a positive public image - by Submitted on Aug 24, 2011 from Kevin WaddelThese days, the world economy is in a deplorable state. The nightly news has been rife with more than a fair share of stories that describle the absolutely horrible condition the economy of the entire world currently finds itself it. When speaking with neighbors, family members, coworkers, ...
Views: 475 - Early Start Necessary for Cleantech PR - by Submitted on Jul 15, 2011 from Kevin WaddelAccording to David Andrew Goldman of Expansion Media, the common misconception surrounding startups in most industries is that public relations, particularly in Cleantech PR, are irrelevant and unnecessary at the beginning stages of product development. Even if the startup conceals the ...
Views: 406 - Effective enterprise IT public relations campaign to span the globe - by Submitted on Nov 11, 2011 from Kevin WaddelAs an IT firm, you are often short on time. With the demise of traditional media’s stranglehold on information, competition for your attention has increased exponentially. While there are fewer journals and publications, there are more and more media outlets and with an ever growing amount of ...
Views: 420 - Effective Pitching Practices for Healthcare Public Relations - by Submitted on Apr 15, 2011 from Kevin WaddelHealthcare public relations efforts are fueled by effective pitching and landing coverage. Through developing relationships with targeted reporters and news outlets, healthcare companies and organizations can better inform the public of their mission, policies and practices. Here is some advice ...
Views: 496 - Efficiency 2.0: Getting the Most from Your Energy PR - by Submitted on Jun 09, 2012 from Kevin WaddelWe all need fuel. It powers everything from electronics to trucks. Our entire society is reliant upon energy to create, transport, use and re-use nearly any and all of the goods and services you can think of. Simply put energy is what makes us go. With this in mind, you know that the public’s ...
Views: 676 - Energy companies are prone to scandal, so that’s why they often employ an energy PR firm - by Submitted on Aug 20, 2011 from Kevin WaddelIn light of many manmade disasters, that have served to undermine the public’s trust in the good nature of energy companies, it should come as no surprise to learn that many consumers the world over, especially in the United States of America, have started to think less of energy companies. Many ...
Views: 455 - Energy efficiency PR is needed to educate consumers - by Submitted on Nov 12, 2011 from Kevin WaddelHaving an energy efficiency PR strategy is something that many companies attempt, yet few do so effectively. Do not be one of those firms. In fact, having a bad energy efficiency PR campaign may inflict more harm then good, negating it’s value and wasting precious company resources. To have ...
Views: 510 - Energy Efficiency PR-Anna Martinelli - by Submitted on Sep 24, 2011 from Kevin Waddel"Energy efficiency PR" often refers to public relations campaigns that highlight a company’s efforts to operate in a "green" manner. These days, it’s cool to be green and everybody wants to show off their commitment to preserving our depleted store of natural resources. But there is another ...
Views: 445 - Energy efficiency public relations can help businesses educate consumers - by Submitted on Nov 16, 2011 from Kevin WaddelAs an energy firm, or any business for that matter, you understand the complexities of today’s supply issues. Growing global demand and dwindling carbon-based reserves have put a strain on our energy ingenuity. In light of this, we are faced with a few options. One is to simply abandon our ...
Views: 464 - Energy PR: A Hot Topic - by Submitted on Nov 23, 2011 from Kevin WaddelEnergy is probably the single most important issue facing the modern world. It dominates the global economic and political agenda like nothing else and touches all our lives. As a result a specialty in the world of communications has come of age: energy PR. Decisions we make now about how ...
Views: 456 - ENERGY PR: VERSATILITY IS THE NAME OF THE GAME - by Submitted on Mar 05, 2012 from Kevin WaddelWhether enacting early stage energy PR, proactive and reactive crisis communications, or communicating long-term strategies and benefits for established brands, energy pr firms must use a cross-platform, multichannel approach. This means not only going after traditional media paths like ...
Views: 592 - Energy public relations - by Submitted on Apr 15, 2011 from Kevin WaddelYou hear all the time from people who strongly object to America’s energy policies, but still have to fuel their cars up twice a week to get to work. Arguments rage on about the dangers of drilling off the coast of the United States versus the need to ease the country’s dependence on foreign ...
Views: 443 - Energy public relations firms have a long road ahead in shaping how the public views energy companies - by Submitted on Jul 15, 2011 from Kevin WaddelIn the wake of the recent recession, consumers have been struggling to cope. They have made incredible sacrifices just to stay afloat. Many people have been forced to take on a second, or even a third job just to be able to survive. This is common in many first world countries, as well as in ...
Views: 348 - Energy Public Relations: New Opportunities Abound - by Submitted on Oct 27, 2011 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. Of course, along the way there will be missteps such as the recent debacle involving solar panel maker Solyndra; however, with new developments on ...
Views: 444 - Energy Social Media and the Smart Grid - by Submitted on Sep 12, 2011 from Kevin WaddelWhile Facebook and LinkedIn may be the social media platforms to beat, there’s an even more powerful social networking force that promises to be in all American homes one day. A growing number of startups are applying the principles of social media home energy management, and bringing social ...
Views: 421 - Energy Social Media Can Power Your Marketing Approach - by Submitted on Mar 06, 2012 from Kevin WaddelTo truly maximize the effectiveness of energy social media involvement, you need to understand that energy social media should be an integrated component of a cross-channel marketing strategy. By combining energy social media efforts with targeted marketing tactics, energy providers can tailor ...
Views: 454 - Energy social media strategies require a good deal of planning and resources - by Submitted on Nov 28, 2011 from Kevin WaddelIn the energy industry, building a strong image is one of the most important things you can do for your firm. This image is forged out of a combination of public perception and marketing. There are two parts to your image, what you display, and what is seen. The key here is to get the two to ...
Views: 464 - Enlist a health public relations firm to help provide top quality medical care to the area - by Submitted on Jul 22, 2011 from Kevin WaddelIn these dark and troubled times, the prospects of running a successful health related business is quite difficult. There are a number of variables and a multitude of different factors that can determine the success or failure of a health related business. Obviously, the quality of work and the ...
Views: 445 - Enterprise IT PR - by Submitted on Sep 25, 2011 from Kevin WaddelEnterprise IT PR is so important because when a large-scale company becomes aware of your IT and wants to buy it that is a huge investment in your company. According to John Gantz, IT Professionals are in the most need for Enterprise IT PR professionals. He writes: “Most ITers are not good ...
Views: 452 - Environment public relations initiatives serve to try and set the human race on the proper course - by Submitted on Jul 26, 2011 from Kevin WaddelThe environment is in a seriously bad state in this day and age. Despite many technological and scientific advances in recent years, it has become increasingly difficult for the natural world to continue operating at its normal rate. With the recent oil disaster in the Gulf, the human race’s ...
Views: 374 - Environmental Consulting PR-Anna Martinelli - by Submitted on Sep 25, 2011 from Kevin WaddelAs environmental crises loom ever closer, environmental consulting pr becomes an increasingly important line of work. Environmental consulting firms today act as safeguards of our planet’s survival by ensuring that companies comply with essential environmental regulations. But here’s the ...
Views: 563 - Environmental PR initiatives help change the minds of their intended targets - by Submitted on May 16, 2011 from Kevin WaddelIn the modern era, it can be all too easy to take things for granted. Many of the modern trappings that we have come to depend on in order to make our lives easier and more productive can seem like a right and not a privilege. This is an easy assumption to make because many people currently ...
Views: 499 - Environmental PR: Has Come of Age - by Submitted on Oct 27, 2011 from Kevin WaddelNot long ago, companies engaging environmental PR activities would schedule a clean-up day in which its employees would volunteer to clean up a local area or, perhaps, plant trees or engage in some other civic-minded activity (of course, the media was invited out and the CEO would deliver some ...
Views: 437 - Environmental PR: It’s Not Easy Being Green - by Submitted on Dec 17, 2011 from Kevin WaddelEnvironmental PR is best received from companies and organizations that are sincerely committed to going green. Going green should not involve an ulterior motive. Touting empty promises or highlighting minor activities via an environmental PR campaign can have serious consequences as consumers ...
Views: 769 - Environmental Public Relations Becomes A Critical Function - by Submitted on Jun 19, 2011 from Kevin WaddelEnvironmental public relations have emerged as a critical corporate function. Today, all enterprises – large and small -- must consider the environmental issues in their communication processes owing to the impact that these issues have in each community, involving public opinion, prompting ...
Views: 550 - Environmental Public Relations Comes of Age - by Submitted on Sep 17, 2011 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for environmental public relations specialists. Environmental public ...
Views: 467 - Environmental public relations initiatives strive to motivate the public to help the environment - by Submitted on Jun 21, 2011 from Kevin WaddelIn this day and age, it is not enough to sit on the sidelines and watch the environmental battles that occur on a daily basis play out in the public arena. The very real impact that environmental misconduct can have on the planet is simply staggering. Look at deforestation, the high number of ...
Views: 358 - Environmental Public Relations Means Green SSS - by Submitted on Nov 25, 2011 from Kevin WaddelGreen Peace, tree huggers, people who wear Birkenstocks - they all used to be closely associated with environmental public relations as they set about to save the world from itself. Of course, as more and more people joined the movement and became concerned about the world’s resources, ...
Views: 462 - Essential law firm public relations tactics - by Submitted on Dec 15, 2011 from Kevin WaddelLaw firms like any other service cannot quite get the same type or amount of publicity as say a product manufacturer. At Makovsky + Company, we understand this very well, as we are in the service sector. How we mange our image and get media exposure is a complex amalgamation of marketing and ...
Views: 525 - Fighting the NIMBY Syndrome with Energy Storage PR-Anna Martinelli - by Submitted on Sep 24, 2011 from Kevin WaddelDemand for energy storage is being simultaneously stimulated and quashed. On the one hand, proliferation of renewable energy sources, the emergence of the smart grid, and the development of hybrid vehicles call for the constant development of new energy storage technologies. On the other hand, ...
Views: 549 - Financial services PR firms can help the financial sector overcome months of bad press - by Submitted on Jun 24, 2011 from Kevin WaddelSocial media has revolutionized the way people interact with one another. Up until fairly recently people have been more inclined to ineract with one another in person. However, with the advent of the internet, this has become less and less the case. Individuals from all walks of life, from ...
Views: 614 - Financial services PR firms convince that the financial sector is trustworthy and can meet their needs - by Submitted on Aug 28, 2011 from Kevin WaddelIn the wake of recent developments on the world stage, individuals from all economic situations have been forced to make drastic and sometimes devastating cuts in their expenses in a valiant attempt to stay afloat financially. Many individuals who previously considered themselves to be affluent ...
Views: 446 - Financial services public relations can help recover from a public relations nightmare - by Submitted on Jul 22, 2011 from Kevin WaddelIn these dark economic days, financial services providers are faced with some serious problems. They are faced with the difficult taks of asking for the publics trust after almost bringing the world economy to its kness. A second Great Depression was nearly avoid through intense government ...
Views: 520 - Financial Services Social Media - Keep Tabs on the Competition - by Submitted on May 10, 2012 from Kevin WaddelIt has been said that everything on the Internet leaves a trail - particularly useful for law enforcement types to track illicit activities (e.g., money laundering, terrorist threats, etc.). However, ever stop to think that valuable information may be hiding in plain sight on the ‘Net in such ...
Views: 675 - Financial services social media – A digital extravaganza - by Submitted on Nov 13, 2011 from Kevin WaddelAll companies, including the financial services industry have something to gain from social media. Chances are you have some kind of online presence, but that does not mean that you have exhausted it as a resource. Use of the web has surged in the last two decades. More and more people are ...
Views: 439 - Financial Services Social Media: Slow But Steady Growth - by Submitted on Nov 26, 2011 from Kevin WaddelSlowly but surely, financial services social media is growing. How could it not be growing? Financial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly ...
Views: 478 - Financial Services Social Media: Some Guidelines - by Submitted on Jan 10, 2012 from Kevin WaddelGiven the highly regulated environment in which financial firms operate, it is little wonder that few such firms have undertaken full-blown social media programs. Most firms have opted to take “baby steps” in dealing with the brave new world wrought by social media. However, the adoption of ...
Views: 506 - Financial Social Media - by Submitted on May 20, 2011 from Kevin WaddelOne of the projects I’ve most enjoyed in my time here involved financial social media. It’s gotten me interested in learning more about the best ways to use social media platforms for financial clients. One article I read recently listed all of the reasons why financial services providers ...
Views: 469 - Financial social media is all about digital interaction - by Submitted on Nov 13, 2011 from Kevin WaddelLike all businesses, the financial services industry has something to gain from social media. Most likely you have some kind of a presence on the web, but that does not mean you have tapped the well dry. Online use has surged in the past 2 decades as more and more people turn to it for both ...
Views: 394 - Financial Social Media Makes Progress - by Submitted on Dec 17, 2011 from Kevin WaddelIf you are a financial company and have not already engaged in a social media program, you are seriously behind your competitors and missing out on an important mechanism for reaching your customer base. It has been shown that the fastest growing group to use social media consists of high net ...
Views: 362 - Financial Social Media: Hype of Help? - by Submitted on Feb 19, 2012 from Kevin WaddelAs the world eagerly awaits the Facebook IPO, one has to wonder if we have reached the epitome of the social media craze… or should that be phenomenon? Clearly, social media has changed the course of human interaction and has forever altered the way many industries communicate with their ...
Views: 477 - Financial Social Media: The SEC Weighs In - by Submitted on Mar 12, 2012 from Kevin WaddelRecently the SEC issued an Alert as to financial social media. In the Alert, the staff notes that the "use of social media by the financial services industry is rapidly accelerating" and encourages firms using financial social media to "adopt, and periodically review the effectiveness of, ...
Views: 447 - Financial Social Media: Will it Live Up to its Promise? - by Submitted on Oct 27, 2011 from Kevin WaddelThe financial services industry is recognizing the power of financial social media. Of course, with guidance from FINRA, the industry’s regulatory body. The primary usage for financial social media has been in the area of customer engagement and acquisition; however, many firms are going ...
Views: 375 - Financial Social Media: Customer Bonding and Acquisition - by Submitted on Apr 14, 2012 from Kevin WaddelFinancial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly discovering that potential clients are using mobile devices -- it’s not just kids anymore – ...
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