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Articles from Kevin Waddel | Selfgrowth.com
- Consumer health public relations firms can assist medical practitioners in lot many ways - by Submitted on Jul 15, 2011 from Kevin WaddelIt seems that just about everybody these days are exercising an extreme amount of caution when making purchases. In these dark and troubled economic times, it is absolutely essential for individuals of all income and tax brackets, rich and poor alike, to cut corners wherever possible, to ensure ...
Views: 578(1 vote) - Firms on the PR NY Scene Survive Difficult Year - by Submitted on Feb 27, 2010 from Kevin WaddelDuring difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ...
Views: 848(1 vote) - Accounting firm social media strategy to combat bad press - by Submitted on May 06, 2011 from Kevin WaddelThese days, times are tough. People have trouble making their mortgage and car payments at the end of each and every month. Many working class, lower income, and middle class stay at home parents have had to get a second, or even a third job in some extreme circumstances to be able to just ...
Views: 543(1 vote) - DIY: Sustainable Business PR - by Submitted on Oct 03, 2011 from Kevin WaddelIn a greener world sustainable business has been the main focus for everyone conscious of our environment and the future of Planet Earth. Those business do practice sustainable activities are likely to be recognized in big trade publications or newspapers, especially if their practice is ...
Views: 611(1 vote) - Public Relations Taking Lead in Social Media - by Submitted on Aug 26, 2009 from Kevin WaddelIn a recent blog, Michael Cherenson, chairman and CEO of the Public Relations Society of America wrote: Public relations isn’t declining at the hands of social media; it’s gaining, as social media provides opportunities to build relationships in new ways, and as companies seek guidance on ...
Views: 899(2 votes) - Firms on the Public Relations New York Scene Survive Difficult Year - by Submitted on Dec 31, 2009 from Kevin WaddelDuring difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ...
Views: 1177(1 vote) - Leading Public Relations New York Firm - Working Smarter and Faster - by Submitted on Nov 25, 2009 from Kevin WaddelAt a top public relations New York firm, one must combine the focus of a boutique public relations agency - working smarter, faster and more efficiently - with the senior-level staff experience of a large agency. Clients benefit from the best of both worlds: direct account management by ...
Views: 1068(1 vote) - Technology Public Relations: What Do You Need and How Much? - by Submitted on May 22, 2012 from Kevin WaddelBefore undertaking a technology public relations campaign, it would be wise to determine what it is your company is looking to accomplish. Companies have a range of objectives for their PR programs… Stimulating customer inquiries, building awareness for a new product or service, gaining a ...
Views: 650(1 vote) - A firm that specializes in the field of consumer healthcare PR can help medical practitioners - by Submitted on Aug 27, 2011 from Kevin WaddelDoctors have it rough in these rough economic times. Their pay is still through the roof, so that is certainly a bonus to joining the medical profession. None the less, there is more red tape associated with performing medicine these days and there has been in the past. Doctors have to deal ...
Views: 379 - A health care PR firm can help maintain a medical office’s reputation - by Submitted on Jun 21, 2011 from Kevin WaddelIt is the unfortunate burden of a physician to have to deal with medical malpractice claims. In the course of the daily business of healthcare, it is an unavoidable and irrefutable fact that not all patients who seek treatment for their ills will survive. The death of a patient never gets any ...
Views: 457 - A health care public relations firm can protect a private practice’s reputation - by Submitted on Jun 24, 2011 from Kevin WaddelIn this day and age, medical practitioners have to focus on what really matters which is providing to quality health care to all of their patients, without worrying about business related matters. Unfortunately for many health care practitioners, this is rarely this case. The recent economic ...
Views: 460 - A Hi Fi strategy for high tech PR - by Submitted on Nov 20, 2011 from Kevin WaddelGetting in the lead is crucial to winning. But this is a simplistic view, as there are two things even more critical. First how did you get there and how do you stay there? If you cannot achieve the former, then you will lose, if you cannot master the later, you will sink to the back of the ...
Views: 399 - A management consulting firm PR company can help small business in great ways - by Submitted on Sep 09, 2011 from Kevin WaddelMany businesses today, whether they are small mom and pop operations or large multi- national corporations, are having a hard time. Running a business is always a risky proposition, but it becomes next to impossible in a recession. The incredibly high expenditures that many business have to ...
Views: 451 - A sustainable approach to health public relations - by Submitted on Nov 20, 2011 from Kevin WaddelWhen it comes to health public relations, there are a great number of PR firms out there. Some like us have withstood the test of time. Others are small and do not represent a sustainable approach to health public relations. Others still are large and will take on any client and treat it simply ...
Views: 434 - A well thought out green PR initiative is necessary to change people’s minds - by Submitted on Jun 21, 2011 from Kevin WaddelIn today’s uncertain economic climate, being environmentally friendly can be a tough sell. If there are no immediate benefits, people have a hard time letting go of their precious, hard earned dollars in service of a cause that is a bit of a slow burn, no matter how noble that cause may be in. ...
Views: 421 - Accounting Firm Social Media Enhances Customer Relations - by Submitted on Mar 29, 2011 from Kevin WaddelOne of the latest practices in accounting firm social media is through enhancing customer relations. Social media is being utilized as a function of customer service. For example, Jet Blue has a twitter handle specifically for customers to ask questions and receive real-time responses. There are ...
Views: 1233 - Ad Tech PR: Unleashing the Power - by Submitted on Apr 16, 2012 from Kevin WaddelAd Tech PR is rapidly coming of age as more and more companies are seeing its benefits. We've seen the rise of SEO – search engine optimization for the uninitiated – and many companies focused on advertising are just coming to grips with how SEO might fit within their online marketing ...
Views: 461 - Advertising vs. Public Relations for Law Firms - by Submitted on Sep 09, 2011 from Kevin WaddelVery often, advertising and public relations are confused. Yes, it is true that the two practices have something in common. They both have the ultimate goal of getting the brand or firm’s name out to the public in a positive way. However Law Firm public relations seems to be a lot more credible ...
Views: 512 - An accounting firm PR can help accounting firms increase their revenues through positive exposure - by Submitted on Aug 17, 2011 from Kevin WaddelIn today’s highly uncertain economic and fiscal climate, one thing is for certain: people who are having trouble making ends meet at the end of each and every month do not suffer fools gladly. In fact, quite the opposite happens to be true. Lower income individuals will do everything they can to ...
Views: 479 - An accounting public relations firm can help the accounting industry regain its previously stellar reputation - by Submitted on Aug 27, 2011 from Kevin WaddelMany professions in the United States of America have sterling reputations. Doctors, engineers, and other assorted technical and scientific professions have a certain degree of respect that surrounds their chosen field. If for instance, at a party or other social gathering, a person reveals ...
Views: 372 - An environmental public relations strategy is all about exposure - by Submitted on Nov 13, 2011 from Kevin WaddelHaving an environmentally friendly firm, is something that has become very popular. The media has swooned over companies taking initiatives and making substantial changes to their business models, so not doing anything is simply lost publicity. You may be in either one of two positions right ...
Views: 532 - Asset Management PR firms help their clients increase business - by Submitted on May 09, 2011 from Kevin WaddelIn the wake of recent economic troubles, people are less trusting of financial services providers. This is only natural, as most everyday Americans hold the financial sector primarily responsible for letting the world economy almost come to a crashing halt. In the view of the average person on ...
Views: 615 - Asset Management PR Strategies and Advantages - by Submitted on Jun 08, 2011 from Kevin WaddelPublic relations are happening for every company whether or not they have public relations practitioners working for them. This means that asset management PR takes place on a regular basis. Through having a set public relations strategy, asset management firms can take control of their public ...
Views: 933 - Asset management public relations firms have to change how people think about their clients - by Submitted on Jul 12, 2011 from Kevin WaddelAmericans are generally untrusting of authority figures and people who seek to control how they live their daily lives. It’s in their blood. From the days of the American Revolution, individuals who call each of the fifty states home have expressed their displeasure at any perceived communal ...
Views: 667 - B2b PR firms allow their clients’ the freedom to help the world economy recover - by Submitted on Oct 06, 2011 from Kevin WaddelToday, times are increasingly difficult for individuals and corporations alike. Both are having trouble making it work, so to speak, in their respective disciplines. People the world over, even in first world nations like the United States of America, are having to rethink every single ...
Views: 453 - B2B PR is riddled with pitfalls and opportunity - by Submitted on Nov 07, 2011 from Kevin WaddelTargeting your target clients and businesses with an appropriate message is often difficult. It is easy to miss the mark and not attract their attention. At the same time it easy to barrage them with too much information and turn into what amounts to little more than a nuisance. The old saying ...
Views: 417 - B2b public relations firms have to try hard to promote their clients’ interests - by Submitted on Oct 27, 2011 from Kevin WaddelIn the fiercely competitive world that is modern business, companies that want to succeed and develop into long lasting corporations that have extensive reach have to stick together and defend each other’s specialized interests. Companies of like mind and who have a common enemy or similar ...
Views: 423 - B2B Public Relations Revitalized - by Submitted on Mar 08, 2011 from Kevin WaddelB2B public relations lets marketers go where the customer is - physically, mentally, strategically, and financially. An educational news article on the benefits of a certain supply chain solution lets the customer become knowledgeable on their own noninvasive terms. By giving them access to data ...
Views: 748 - Best High Tech PR Tactics - by Submitted on Sep 09, 2011 from Kevin WaddelEvery industry needs a specific PR strategy to reach out to their preferred audience. A High Tech PR firm will be different from an Environmental public relations firm or Healthcare public relations firm because the audiences they wish to reach out to are differentiated and therefore accessible ...
Views: 754 - Biotech PR firms allow researchers the peace of mind to continue striving for the next medical breakthrough - by Submitted on May 08, 2011 from Kevin WaddelIt seems that as soon as one turns around these days, there is a news organization reporting about some particular breakthrough in the field of biotechnology. This certainly was not always the case. Medical breakthroughs of all different kinds were spaced years if not decades apart, before ...
Views: 433 - Biotech public relations firms help to control how the public views them - by Submitted on May 09, 2011 from Kevin WaddelThe amount of progress the human race has made in the past two thousand years really is quite astonishing. Human beings have gone from being a Neolithic, cave dwelling race of hunter gathers into the most sophisticated and intricate species to ever walk the face of the planet. Indeed, if a human ...
Views: 484 - Biotech Public Relations: A Remedy for Low Awareness - by Submitted on Dec 16, 2011 from Kevin WaddelWhether a top biotech firm like Amgen or Genentech or a start-up, all biotech companies need to employ a consistent biotech public relations strategy. Providing a steady and consistent flow of scientific news via biotech public relations is essential for the reputation and valuation of biotech ...
Views: 626 - Biotech Public Relations: How Will Social Media Be Used? - by Submitted on Jun 19, 2011 from Kevin WaddelThose of us in the field of public relations easily appreciate the power of social media. Our brethren in biotech public relations probably appreciate social media as well but have to be guarded in its use. Social media has become one of the most expedient ways for getting your company’s ...
Views: 426 - Brand Identity in Environment Public Relations - by Submitted on May 20, 2011 from Kevin WaddelIncorporating environment public relations into your brand identity can be difficult. Yet brand identity and awareness are crucial to the success of not only your public relations efforts, but the success of your company or organization. Brand loyalty is often the reason that people pay more ...
Views: 434 - Choosing a hedge fund public relations company - by Submitted on Nov 20, 2011 from Kevin WaddelWe all know that the market can go up and down, sideways and even upside down. Trying to figure out what is going to happen next can be an somewhat of an enigma. This challenge is already very great, especially given the fact that you must compete against hundreds of peers. Hedge funds, however ...
Views: 432 - Clean Tech PR Professionals Poised to “Clean Up” - by Submitted on Jan 05, 2012 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for clean tech PR specialists. In evaluating clean tech PR firms or ...
Views: 575 - Clean Tech PR: More Green From Being Clean - by Submitted on May 26, 2012 from Kevin WaddelBeing environmentally conscious is becoming more and more common. Many companies and organizations have launched clean tech PR campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for companies and organizations to demonstrate that ...
Views: 795 - Clean Tech Public Relations: Blend New and Old Strategies For Success - by Submitted on Jun 13, 2012 from Kevin WaddelThe world of clean tech is changing rapidly. New services and technologies are appearing almost daily. How can your company stand out amidst the clutter and noise? Contemplating a clean tech public relations campaign in support of your company? If so before engaging a clean tech public relations ...
Views: 698 - Cleantech PR initiatives can motivate to use greener methods in daily use - by Submitted on May 17, 2011 from Kevin WaddelThe federal government has played an important role in regulating how individuals and corporations alike can affect the environment. By putting a cap on the amount of emissions manufacturing firms can put into the atmosphere, the government is trying to protect the planet for future generations. ...
Views: 481 - Cleantech Public Relations: Clean and Green - by Submitted on May 30, 2012 from Kevin WaddelEveryone knows that “going green” is “in” and that those people or businesses who follow adhere to this trend will be more well-respected than those who do it. Many companies are investing in cleantech public relations efforts in an attempt to burnish their images by calling attention to their ...
Views: 783 - Common Mistakes with Financial Social Media - by Submitted on Apr 01, 2011 from Kevin WaddelSocial media has gone corporate and is being utilized by various companies and organizations in many differentiating industries every day. Financial institutions and players in the financial services industry are no exception. When developing financial social media strategies, there are some ...
Views: 489 - Competing with Silicon Valley- A Case for High Tech Public Relations -Anna Martinelli - by Submitted on Aug 24, 2011 from Kevin WaddelThese days, “Silicon Valley” is essentially a metonym for the high tech industry. Silicon Valley plays home to Facebook and Google, receives an annual outpouring of talent and ideas from Stanford University, and accounts for 1/3 of US venture capital investment. How can any region ever hope to ...
Views: 456 - Consumer Electronics PR: Go With the Pros - by Submitted on Apr 22, 2012 from Kevin WaddelIn the highly competitive world of consumer electronics, you need to have a pro on your side when considering a consumer electronics PR campaign. Look for a consumer electronics PR firm that can providing you with complete solutions, chiefly a robust offering of public relations and marketing ...
Views: 1028 - Consumer Health PR: Wide Range of Applications - by Submitted on May 31, 2012 from Kevin WaddelHealth public relations is an impressively broad specialty, covering everything from hospital communication to PR about pharmaceutical development. Consumer health PR is one fast-growing subspecialty within that category. Consumer health PR often involves public outreach about ...
Views: 828 - Consumer Health PR: Challenges Require Experienced Pros - by Submitted on Jun 23, 2012 from Kevin WaddelThe healthcare sector presents unique challenges for communicators, particularly for those operating with the consumer health PR world. There is the need for consumer health PR programs that are global, regional and local in scope as a means to introduce healthcare-related e-commerce portals, ...
Views: 726 - Consumer Health Public Relations - by Submitted on May 17, 2011 from Kevin WaddelHealth public relations is an impressively broad specialty, covering everything from hospital communication to PR about pharmaceutical development. Consumer health public relations is one fast-growing subspecialty within that category. Consumer health public relations often involves public ...
Views: 604 - Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on May 23, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 725 - Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on Jun 20, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 662 - Consumer healthcare public relations firms can help medical practices remain financially viable - by Submitted on Aug 26, 2011 from Kevin WaddelThe past three years have been exceptionally difficult for the economy of the United States of America. The financial collapse of 2008 has proven itself to be a nasty thorn in the side of the American economy, the effects of which are still being felt to this very day. No other event has had ...
Views: 508 - Consumer Tech PR: Look For Experience - by Submitted on Apr 22, 2012 from Kevin WaddelChange occurs within the world of consumer technology in the blink of an eye. New technologies as well as enhancements to existing technologies are introduced daily. In seeking a consumer tech PR firm, you need one that is not only aware of technological advances but one that is in a position ...
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