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Articles from Kevin Waddel | Selfgrowth.com
- Hedge fund public relations - by Submitted on Apr 17, 2011 from Kevin WaddelWhile even practitioners disagree on the exact definition, many have said that public relations is the management of communications between an organization and its publics. That means PR is an important part of any business endeavor – and hedge funds are no exception. Hedge fund public ...
Views: 676 - Hedge fund public relations firm are trusted allies of financial services providers - by Submitted on Jun 28, 2011 from Kevin WaddelThe global near meltdown of the world economy has a considerable effect on how private investors spend their money. Private investors want to ensure that they have a reasonable chance of a decent return on their investment; otherwise there is no point to investing it, if money is tight. In the ...
Views: 508 - Hedge fund Public Relations firms have to jealously defend their client’s reputations - by Submitted on Jul 26, 2011 from Kevin WaddelThe internet has truly changed how the world works. It has become a fixture in the daily lives of almost every single human being on the planet. Whether people are checking box scores, monitoring stock prices, catching up on celebrity gossip, buying goods or services online, engaging in online ...
Views: 570 - Hedge Fund Public Relations Gains Traction - by Submitted on Nov 29, 2011 from Kevin WaddelFor years, hedge fund managers tended to operate in secrecy. However, that is beginning to change as the competition for clients has intensified over the recent past. Like virtually all industries before them, hedge fund operators are embracing hedge fund public relations initiatives as a way ...
Views: 478 - Hedge Fund Public Relations: The Competitive Edge - by Submitted on Sep 26, 2011 from Kevin WaddelHedge fund public relation is a growing specialty within the world of communications. Hedge fund managers have come to recognize the need for strategic media relations, crisis communications, events management, investor relations and government strategy if they wish to remain ...
Views: 410 - High tech PR firms have to convince people to purchase their clients’’ goods and services - by Submitted on May 24, 2011 from Kevin WaddelToday, brand new computers sell for upwards of a thousand dollars. And these computers are not even the most expensive computers that are currently available on the market. Sometimes, consumers are hesitant to buy the most expensive and most innovative personal computer as soon as it hits the ...
Views: 553 - High Tech PR Revitalized - by Submitted on Dec 17, 2011 from Kevin WaddelHigh tech PR lets companies go where the customer is - physically, mentally, strategically, and financially. An educational news article on the benefits of a certain supply chain solution lets the customer become knowledgeable on their own noninvasive terms. By giving them access to data when ...
Views: 508 - High Tech PR: Do Your Efforts Match Your Performance? - by Submitted on Mar 12, 2012 from Kevin WaddelHigh tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing. With fierce competition in virtually every hi tech sector, all high tech companies have the need to employ a consistent high tech PR strategy. If you ...
Views: 583 - High Tech PR: Shortest Distance Between Two Points - by Submitted on May 17, 2012 from Kevin WaddelEffective high tech PR is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, venture capitalists, among others. In other words, people who can help advance your ...
Views: 780 - High Tech PR: Honing the Edge to Your Competitive Advantage - by Submitted on Jul 21, 2012 from Kevin WaddelPeople waiting on lines for hours (days, even) to buy the latest offering from technology giant Apple… While others flood websites with requests for some new gadget or another… What’s going on? Why do some technologies succeed and others fail? Other than technological breakthroughs or ...
Views: 714 - High Tech PR: New and Old Strategies Continue to Work Well - by Submitted on Sep 27, 2011 from Kevin WaddelContemplating a change in your high tech PR strategies? If so, ask yourself the following questions: - Is your product well differentiated? - Are the stories that the media is writing about your company or product credible and memorable to your target audiences? - Can your sales team tell ...
Views: 429 - High Tech PR: Stay Connected - by Submitted on Apr 20, 2012 from Kevin WaddelHigh tech PR is about establishing a dialogue. Two way communications between a company and various constituents. A well-orchestrated high tech PR program will enable your company to establish connections and remain engaged with your market and customer base. More than being a participant, ...
Views: 525 - High Tech PR: Still a Winning Game - by Submitted on Oct 21, 2011 from Kevin WaddelCompanies undertake high tech PR campaigns for many reasons. These include: stimulate demand; generate awareness; attract investors or joint venture partners; and compliance with SEC disclosure regulations. However high tech PR campaigns can cost-effectively accomplish lots more than any other ...
Views: 483 - High tech public relations firms use social media to keep an eye on what people are thinking - by Submitted on Jun 28, 2011 from Kevin WaddelIn recent years, social media outlets have revolutionized how people interact with one another. In the past, people would actually have to meet face to face to hear the latest gossip or share information. People would gather to pass along recent developments and to enjoy one another’s company. ...
Views: 439 - High Tech Public Relations Makes the Cutting Edge Sharper - by Submitted on Jun 23, 2012 from Kevin WaddelThe tip of the spear… First mover… Leading edge… Cutting edge… How many times have we heard these modifiers for some technology or another? High tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing (another ...
Views: 768 - High tech public relations to be competitive with peers - by Submitted on Nov 20, 2011 from Kevin WaddelGetting ahead is crucial in any field or race. It is what ultimately determines winners from losers. Being prepared is also one of those things that often separates the strong from the weak. In business, getting ahead and being prepared are intertwined, as without a plan it is difficult to get ...
Views: 406 - High Tech Public Relations: Building Cache and Generating Cash - by Submitted on May 31, 2012 from Kevin WaddelThanks in large part to high tech public relations, “Silicon Valley” is essentially the global capital for the high tech industry. Of course, other destinations have emerged – “Silicon Alley” and “Silicon Prairie”; however, these pale by comparison. Silicon Valley is home to Facebook and ...
Views: 685 - High Tech Public Relations: Maximize Your Marketing Spend - by Submitted on May 10, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers/clients/partners. That gap ...
Views: 738 - High Tech Public Relations: Still About Making Connections - by Submitted on Sep 27, 2011 from Kevin WaddelEffective high tech public relations is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, among others. Today’s audiences are more mobile than ever before in ...
Views: 502 - High Tech Public Relations: To Engage -- Think Mobile and Multi-channeled - by Submitted on Jan 23, 2012 from Kevin WaddelToday’s audiences are more mobile than ever before in history. While seemingly constantly on the move they are never out of touch, thanks in large part to smart phones, tablet computers, etc. However, they still read newspapers, magazines and watch television. So when considering undertaking a ...
Views: 465 - High Tech Public Relations: Utilize All Channels - by Submitted on Nov 29, 2011 from Kevin WaddelObviously, the media - traditional as well as new media - function differently and have differing needs; however, a savvy marketer knows this and uses it to his advantage, particularly when applied to high tech public relations. In planning a high tech public relations program understand that ...
Views: 444 - Hire a consumer health PR firm to help maintain reputations - by Submitted on Jul 13, 2011 from Kevin WaddelThe world of health care is a tricky thing. On one hand, medical practitioners want to ensure that they are able to adequately provide for the needs of their patients in a timely and cost effective manner. It simply is not practical for medical practitioners to expect to conduct an entire ...
Views: 479 - How to get maximum out of Telecom Public Relations campaign - by Submitted on Dec 19, 2011 from Kevin WaddelAs with any company getting your message to the appropriate audience and managing contact and image are imperative to a successful business. In all industries, ensuring that you have maximized resources and left no asset under used is the best way to generate the highest return on investment ...
Views: 2152 - How to Relate to Reporters for Energy PR - by Submitted on May 17, 2011 from Kevin WaddelWhen handling an energy PR campaign there will likely be a strong emphasis placed on media relations. Clients want to be able to see their company or organization being covered in relevant media. This demonstrates to them that their audience is being reached properly. Traditional and social ...
Views: 456 - How-To Utilize Facebook for Technology PR - by Submitted on Apr 24, 2011 from Kevin WaddelFacebook has become a popular venue to host technology brands, companies and organizations. Once you have set up a Facebook page, it is time to engage Facebook users through providing relevant information that will inspire online dialogue. Here are some simple ways to most effectively utilize ...
Views: 596 - Implementing a comprehensive mobile computing PR strategy - by Submitted on Dec 16, 2011 from Kevin WaddelSales of apps and mobile computing devices ahs surged in the last decade is expected to grow tremendously world wide, surpassing the personal computer as the primary electronic device in a household. Gone are the days of a clunky desktops, and limited Internet connectivity. And just as the punch ...
Views: 492 - In spite the stresses of the medical profession, health PR firms help doctors do their best work. - by Submitted on Jun 24, 2011 from Kevin WaddelThe business of medicine can be filled with unnecessary hurdles that may lead some less than tenacious practitioners to question their line of work. The many stresses placed on doctors, surgeons, nurses, dentist, and other assorted medical practitioners can be mind boggling. Beyond the ...
Views: 385 - IT security PR firms can assist security companies break away from the pack - by Submitted on May 24, 2011 from Kevin WaddelThe rise of crime has prevalent throughout all aspects of society. But one of the more troubling developments that accompany this data is the rise of internet crime. Internet criminals have been scouring every single corner of the web searching for angle that will allow them to take advantage of ...
Views: 489 - IT Security Public Relations Expected to Boom - by Submitted on Jan 23, 2012 from Kevin WaddelA governmental website gets hacked. Credit card numbers are stolen. Cell phones get misplaced. Laptops containing valuable corporate information are stolen. Sadly these have become fairly frequent occurrences, resulting in a boom in the demand for IT security devices which, in turn, has led ...
Views: 447 - IT security public relations firms can help IT security firms get a leg up on the competition - by Submitted on May 27, 2011 from Kevin WaddelIn today’s ever changing world, the rise of the cyber criminal has been a somewhat unexpected after effect that followed the rise of the influence of the internet in modern society. Sometimes, people put blinders on and tend to only focus on the positive aspects of a particular advancement in ...
Views: 483 - Law Firm PR - by Submitted on Jun 17, 2011 from Kevin WaddelGreat news for law firm PR professionals and those considering the specialty – a report recently posted online say that salaries for professionals in that field are on the rise! There’s actually a lot of information online about law firm PR. Let us take a brief inventory to see if it ...
Views: 529 - Law firm PR companies do everything they can to try and get the public on the side of their clients - by Submitted on Sep 30, 2011 from Kevin WaddelPeople positively hate lawyers. They do not trust them and would not employ their services unless it was absolutely necessary. This helps to explain the outrageous number of lawyer jokes that are available with a few clicks on the internet. It speaks to the public’s incredible distrust ...
Views: 365 - Law firm PR: Power of Public Relations - by Submitted on Dec 12, 2011 from Kevin WaddelWe all understand the benefits of marketing. If no one knows about you, you can have the best product or service in the world, but no one will come and you won’t make a dime. In fact, without advertising and reaching out to the public, it is very likely the aforementioned case would hold ...
Views: 1139 - Law firm public relations companies help lawyers to fight back negative opinion - by Submitted on May 31, 2011 from Kevin WaddelThese days, it is almost a running joke to say that the public’s trust in the legal profession is anything but strained. There are far too many lawyer jokes to make sense of or even to get a feeling for why the public hates the legal profession. Is it a matter of jealousy? Does the average ...
Views: 462 - Law Firm Public Relations Has Come A Long Way - by Submitted on Jun 16, 2011 from Kevin WaddelIt wasn’t that long ago when law firms distained public relations in the belief that it was something that only merchants did. However, in this highly competitive environment in which long-standing relationships are no longer sacrosanct, law firm public relations has become a booming ...
Views: 448 - Law Firm Public Relations Highlights Expertise, Builds Trust and Adds Clients - by Submitted on Dec 17, 2011 from Kevin WaddelLaw firms looking to raise their profiles can undertake an advertising campaign utilizing such vehicles as magazines, tv ads and so on, depending upon the audience they’re interested in reaching. However, firms considering that approach should also note that the public is already bombarded with ...
Views: 643 - Law Firm Public Relations: More Than Awareness But Client Acquisition & Retention - by Submitted on Mar 21, 2012 from Kevin WaddelLaw firm public relations should promote relevant firm news, such as partner announcements, noteworthy clients, case accomplishments and, of course, the firm’s intellectual capital. But what about if your law firm isn’t general practice, and has a specialty or many specialties? If you are ...
Views: 512 - Law Firm Social Media and Client Acquisition - by Submitted on May 20, 2012 from Kevin WaddelYou’re a lawyer… Perhaps you’ve made partner… perhaps you’re on your way to becoming one… Or, you could be a sole practitioner… Having more clients helps, right? Want more clients? Of course you do… Law firm social media can help… If you are in the service industry, utilizing social media ...
Views: 787 - Law Firm Social Media Coming of Age - by Submitted on Oct 23, 2011 from Kevin WaddelIn the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than to provide valuable content and client engagement. Most law firms - large and small - have been reluctant to enter the ...
Views: 396 - Law Firm Social Media Grows as a Marketing Tool - by Submitted on Apr 23, 2012 from Kevin WaddelIn the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than to provide valuable content and client engagement. Most law firms – large and small – have been reluctant to enter the ...
Views: 690 - Law Firm Social Media Opportunity to Win New Clients - by Submitted on Jan 23, 2012 from Kevin WaddelIt wasn't that long ago that lawyers viewed public relations and its related disciplines with great distaste. In their view, those were things that merchants did and not practitioners of the law. Times have changed. The business of law has become highly competitive and, as such, lawyers have ...
Views: 458 - Law firm social media strategy to convince people lawyers aren’t that bad - by Submitted on May 31, 2011 from Kevin WaddelIf a random person on the street of any major metropolitan city in the United States of America and is pressed for their favorite lawyer joke, it may take them a few seconds to come up with one. This is of course not for a lack of trying, or because they can’t think of one, but instead, it is ...
Views: 544 - Law Firm Social Media Useful in Gaining Clients - by Submitted on Nov 29, 2011 from Kevin WaddelThe time is right for attorneys to get involved in law firm social media to start conversations that attract new clients. However, what is the right course of action in determining the appropriate venues for launching your law firm social media campaign? The general rule-of-thumb with any law ...
Views: 459 - Law Firm Social Media: Be in it to win it - by Submitted on May 27, 2012 from Kevin WaddelLaw firm social media is one of the fastest growing segments in communications today. Lawyers – once loath to advertise (unless you are an “ambulance chaser” or a specialist in “slip and fall” cases) are rapidly embracing social media as a means of prospecting for new clients via lead ...
Views: 747 - Law Firm Social Media: Measuring Impact - by Submitted on Jul 27, 2012 from Kevin WaddelAttorneys have been among the last groups to board the social media bandwagon by engaging in law firm social media practices. Naturally, many ask about how to measure the effectiveness of their law firm social media outreach efforts… Of course, the often cited quote by retailer John Wanamaker on ...
Views: 828 - Law Firm Use PR to Establish Trust - by Submitted on Mar 13, 2011 from Kevin WaddelTo me, law firm PR seems like one of the most challenging and interesting specialties one can pursue in the field of public relations. For example, an in-house consultant may be responsible for communicating the details of sensitive legal matters to the press. The press and public may be anxious ...
Views: 524 - Leveraging your Resources: Financial Services Social Media - by Submitted on Jun 09, 2012 from Kevin WaddelGetting the most out today’s social media is much more than simply jumping on the band wagon. Catch phrases and trends die quickly. They explode and many people simply follow along not realizing what exactly it is that they are doing. As financial firm, you understand the importance of looking ...
Views: 681 - Living in the Future - by Submitted on Jan 24, 2013 from Kevin WaddelAs a technologist, I actually tend to be pretty out of touch. Because I live in the future. I live in a world of products that the general public doesn't even know exist. Where every new start-up sends out Beta release invitations, asking me to touch and play with the latest and greatest apps ...
Views: 737 - Make your mark in cyber world with health care social media - by Submitted on Nov 20, 2011 from Kevin WaddelWe have all heard of facebook, myspace, twitter, youtube, google +, and oodles of others. Sure they are fun and help you connect to friends and online communities, but what place do all of these outlets fit into a business. In the healthcare industry social media has integral role to play in the ...
Views: 444 - Making It Work: Law Firm Social Media - by Submitted on Jul 17, 2012 from Kevin WaddelMaking the right impression. Presenting facts in an honest way. These are two important facets when dealing with the courts. However, they are just as relevant outside of the courtroom as inside. Take for example law firm social media. It requires you to be honest and transparent. It also gives ...
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