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Articles from Bernard Clive | Selfgrowth.com
- Brand Leadership Shift - by Submitted on Sep 29, 2020 from Bernard CliveBrand Repositioning in Trying Times What leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, and personal ...
Views: 407 - 7 Ways to be a Pleasing Personal Brand - by Submitted on Jan 29, 2019 from Bernard CliveThe Art of Being a Like-able Person 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What ...
Views: 604 - 10 Ways You May be Losing Your Brand Integrity - by Submitted on Apr 23, 2016 from Bernard Clive10 Ways You May be Losing Your Brand Integrity I define Brand integrity as the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise). As Wikipedia has it “Integrity is the quality of being ...
Views: 878 - Reasons Why Companies May Rebrand - by Submitted on Dec 12, 2015 from Bernard CliveReasons Why Companies May Rebrand Companies do rebrand for so many reasons, however, Here are the top 7 reasons why companies change their brand name 1. Company acquisition or merger: If a company is being acquired by new owners or merging with an existing company that calls for a ...
Views: 1051 - Why Visual Content Branding is Vital - by Submitted on Oct 19, 2015 from Bernard Clive:Art is the indespensible medium for the communication of a moral idea." – Ayn Rand, The Romantic Manifesto In a crowded, noisy social media world where attention span is in short supply, it has become very critical to pay attention to what one shares in other to get the attention it craves ...
Views: 1383(1 vote) - 27 Ways of Monetizing and Marketing Your Book - by Submitted on Oct 19, 2015 from Bernard CliveIf you are are a writer or an author and need some creative ideas to help market your book. Here are some creative ways I have come up with to help you. 27 Ways of Monetizing and Marketing Your Book 1. Produce an audio version of your book. 2. Use some contents of your book as a ...
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