Brand Repositioning in Trying Times
What leaders and brands can do in times of crisis to rebrand and reposition.
The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike.
It is up to leaders, brands, and personal ... Views: 407
The Art of Being a Like-able Person
1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What ... Views: 604
10 Ways You May be Losing Your Brand Integrity
I define Brand integrity as the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).
As Wikipedia has it “Integrity is the quality of being ... Views: 878
Reasons Why Companies May Rebrand
Companies do rebrand for so many reasons, however,
Here are the top 7 reasons why companies change their brand name
1. Company acquisition or merger: If a company is being acquired by new owners or merging with an existing company that calls for a ... Views: 1051
:Art is the indespensible medium for the communication of a moral idea." – Ayn Rand, The Romantic Manifesto
In a crowded, noisy social media world where attention span is in short supply, it has become very critical to pay attention to what one shares in other to get the attention it craves ... Views: 1383
If you are are a writer or an author and need some creative ideas to help market your book. Here are some creative ways I have come up with to help you.
27 Ways of Monetizing and Marketing Your Book
1. Produce an audio version of your book.
2. Use some contents of your book as a ... Views: 1626