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On The Internet! Take the Self Improvement Tour
Articles from Barbara Wayman | Selfgrowth.com
- Social Media Q&A - by Submitted on Jul 24, 2012 from Barbara WaymanHow to Hire Out Your Social Media Busy entrepreneurs often find out it’s not always best to do everything themselves. Embracing a new social media program can put unnecessary demands on a business that hasn’t thought ahead about how to manage the increase in workflow. Here are some common ...
Views: 1036 - Barbara's Travel Tips - by Submitted on Jun 26, 2012 from Barbara WaymanWhen you travel a lot like I do, you come to depend on habits and tips to keep everything going smoothly. Recently while I was at 30,000 feet I started thinking about my very best practices that make the biggest difference in my travel experiences. 1. Ritualize your travel - While going ...
Views: 1123 - How do you create great slogan ideas? - by Submitted on Jan 22, 2012 from Barbara WaymanGreat slogans can elevate a company from ho hum to world class. Who can forget sayings like "Where's the beef?", "We try harder" or "Just do it". A truly great slogan encapsulates a company's point of difference in an engaging and succinct way. It makes people notice and it makes them ...
Views: 1349 - How to Grow Your Social Authority - by Submitted on Dec 18, 2011 from Barbara WaymanSocial authority isn't given, it's earned. To develop social authority you basically need to do two things: 1. Cultivate a following or network and 2. Consistently add value That's it. Sometimes people make it a lot more complicated than it really is. I believe every brand has ...
Views: 1034 - Grow Your Business With Article Marketing - by Submitted on Jul 31, 2011 from Barbara WaymanDid you know that writing and publishing articles on the Internet can be an effective and affordable way to grow your business and increase your visibility? There are hundreds of article aggregators online today that are actively looking for the kind of expert content you can provide to others. ...
Views: 913 - 10 Ways to Promote Your Facebook Page - by Submitted on Apr 10, 2011 from Barbara WaymanIs your business using a Facebook Fan page? With over 300 million active users, many companies have found fan pages vital to their marketing efforts. But how to get your fan page going? Here are some simple suggestions. 1. Create your own URL - the URLs for Facebook pages often are long ...
Views: 1368(2 votes) - Big Rocks Revisited - by Submitted on Feb 27, 2011 from Barbara WaymanHave you heard that story about the teacher who showed his students how to get a sizable amount of big rocks, little rocks, sand and water into a jar, as long as they put the big rocks in first? The analogy was that the big rocks are your most important relationships and they deserve your first ...
Views: 1167(1 vote) - The F Word - by Submitted on Feb 27, 2011 from Barbara WaymanNo, not that one. I’m talking about a different “f-word” – failure. Our culture shies away from the failure label. Some folks even refuse to use it, preferring euphemisms like “challenge” or “issue.” There’s something even more powerful than pretending failure doesn’t exist. That is ...
Views: 1047(1 vote) - Okay I'm On Twitter - Now What? - by Submitted on Feb 03, 2011 from Barbara WaymanThe logic of connecting more closely with your target audience has attracted many businesses to Twitter, but once they're there they can be unsure of best practices or what to do next. Here are some tips to help expand your reach in the Twitterverse. 1. Follow more of your followers. I ...
Views: 1035 - Baby Steps - by Submitted on Nov 18, 2010 from Barbara WaymanIf you’re going to move forward you can take big leaps, regular steps or baby steps. It’s fun to focus on the big leaps because that seems like the fastest, most direct way to go. I used to think that and was always percolating on what big leaps I could take and then something happened to ...
Views: 1150 - Trade Show Tips and Tricks - by Submitted on Sep 07, 2010 from Barbara WaymanHas this ever happened to you? You decide to participate in a trade show so you print a stack of pricey brochures, spend three days shaking hands and afterwards you’re not really sure what you accomplished. Here are some tips I recommend to my clients to make the most of their trade show ...
Views: 3067(1 vote) - The Top 7 Marketing Mistakes New Consultants Make - by Submitted on Aug 01, 2010 from Barbara WaymanBecoming self-employed can be liberating, exhilarating, frustrating and terrifying. Often all at the same time. Most entrepreneurs I meet know they need to be doing marketing. They just often lack a clear sense of what marketing is, or they have no idea where to start. Here are the seven ...
Views: 2286 - 7 Most Powerful Sales Questions - by Submitted on Aug 01, 2010 from Barbara WaymanDo you know the difference between a crocodile salesperson and an elephant salesperson? The crocodile salesperson is all mouth, no ears. The elephant sales person is all ears, little mouth. If you spend all your time talking, you miss the chance to hear what your prospect is thinking and ...
Views: 2578 - Master This Habit To Soar - by Submitted on Jun 06, 2010 from Barbara WaymanI once read a story about a boy who received a very expensive art kit from his grandparents for his birthday. He loved art so he saved the kit for when he felt like he was a better artist. Finally one day he went to get the kit and couldn’t find it. He asked his mother if she’d seen it and ...
Views: 1128 - More Advanced Twitter Tips and Tools - by Submitted on Mar 28, 2010 from Barbara WaymanHere are some additional Twitter Tips to keep you active and visible! One is Your Twitter Karma at dossy.org/twitter/karma. It doesn't load well in Internet Explorer, so be sure to use a different browser, like Firefox for example. What it does it allow you to see all your Twitter followers ...
Views: 1256(4 votes) - Your Business Cards – Top 10 Blunders - by Submitted on Feb 28, 2010 from Barbara WaymanThey’re the most important marketing tools for any professional, yet many people continue to miss the boat when it comes to getting the most out of them. Business cards are often a company’s number one means of contact, follow-up and advertising, but they won’t work well if you are making any ...
Views: 1229 - Blogging -- Four Pros and Four Cons - by Submitted on Jan 10, 2010 from Barbara WaymanIt’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks. Here are some pros and cons ...
Views: 1399(2 votes) - Why You Need a Marketing Plan for 2010 - by Submitted on Jan 03, 2010 from Barbara Wayman"Good plans shape good decisions." --Lester R. Bittel By now I'm sure you've noticed what an amazing habit planning is. It's hard to accomplish things when we aren't exactly sure what we're doing or what success is going to look like. We are all ...
Views: 1102(1 vote) - The Smartest Thing I Did Last Year - by Submitted on Nov 08, 2009 from Barbara Wayman“The highest reward for a man’s toil is not what he gets for it but what he becomes by it.” --John Ruskin The rugged individualist, bravely doing it all by himself – it’s a familiar theme from Hollywood but not the best way to run a business. The smartest thing I did last year was make a ...
Views: 1187(1 vote) - Oprah Called - by Submitted on Sep 13, 2009 from Barbara Wayman“What I know for sure is what you give comes back to you.” --Oprah Winfrey I guess it’s inevitable when working in PR to find yourself in a room with clients who ask you to get them or their products on Oprah. Nationally, 7.4 million people watch Oprah every day. Her support of a ...
Views: 1316(1 vote) - The 30 Day Lifestyle Diet - by Submitted on Aug 30, 2009 from Barbara Wayman"Choose the life that is most useful, and habit will make it the most agreeable." --Sir Francis Bacon Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby ...
Views: 1439(3 votes) - 5 Tips to Name That Firm - by Submitted on Aug 30, 2009 from Barbara Wayman“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names that are misleading, out of date, hard to pronounce or ...
Views: 1298(3 votes) - Your Thank You Chain - by Submitted on Aug 30, 2009 from Barbara Wayman“Silent gratitude isn’t very much use to anyone.” --Gertrude Stein It isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. It happened recently when I was reading Million Dollar Networking by Andrea Nirenberg. Andrea is a master networker ...
Views: 1189(3 votes) - 5 Great Ways to Create Bad PR Outcomes - by Submitted on Aug 30, 2009 from Barbara Wayman“Failure is not the only punishment for laziness. There is also the success of others.” --Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the ...
Views: 1212(3 votes) - Your Sacred Day - by Submitted on Aug 30, 2009 from Barbara Wayman“The art of resting the mind and the power of dismissing from it all care and worry is probably one of the secrets of energy in our great men.” --Captain J.A. Hadfield Every successful professional has experienced burn-out, that dreaded block of time where you can’t seem to get motivated, ...
Views: 1079(2 votes) - Why Consistency Matters - by Submitted on Aug 23, 2009 from Barbara Wayman“Life is a perpetual instruction in cause and effect.” --Ralph Waldo Emerson Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect. The number ...
Views: 1197(2 votes) - Proximity is Destiny - by Submitted on Aug 23, 2009 from Barbara Wayman“Tell me your friends and I’ll tell you who you are.” --Assyrian Proverb Do you have a life philosophy? For the past decade mine has been “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about ...
Views: 1317(2 votes) - What “What do you do?” Really Means - by Submitted on Aug 23, 2009 from Barbara Wayman“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It ...
Views: 1364(2 votes) - Inexpensive Ways To Attract Visitors To Your Website - by Submitted on Aug 23, 2009 from Barbara WaymanWouldn't it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit. Here are some quick tips on increasing your traffic: • Make sure your web URL is on every, and I mean ...
Views: 1604(2 votes) - Conditions Aren’t Perfect. Market Anyway. - by Submitted on Aug 23, 2009 from Barbara Wayman“In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” --Miyamoto Musashi You can hear it every time you turn on the television. You can feel it emanating from those you work with. Perhaps it even keeps you up at night: ...
Views: 1120(2 votes)