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Articles from Aurora Lipper | Selfgrowth.com
- Yoga For Our Children . . . . And Our Future - by Submitted on Jul 25, 2008 from Aurora LipperDoes it seem to anyone else like so many things in are world are going wrong at the same time? The economy is declining, gas prices are astronomical (At times, over $5.00 a gallon where I live), the war in the Middle East, global warming… And the list goes on. It can be pretty depressing at ...
Views: 793(1 vote) - Will Your Studio Have Enough Students This Summer? - by Submitted on Jul 21, 2008 from Aurora LipperAs Summer approaches, the weather becomes warm for most of us. Where I live in Southern California, the hills and mountains have been covered with flowers that are just now fading. The season is definitely changing. For a yoga studio, Summer can be a hard time. A number of my private ...
Views: 656 - Becoming The "Best Yoga Studio In Town" - by Submitted on Jul 21, 2008 from Aurora LipperAs Summer approaches, the weather becomes warm for most of us. Where I live in Southern California, the hills and mountains have been covered with flowers that are just now fading. The season is definitely changing. For a yoga studio, Summer can be a hard time. A number of my private ...
Views: 826(1 vote) - Starting A New Studio? What You Should Know - by Submitted on Apr 17, 2008 from Aurora LipperI get dozens of emails each month from studio owners , teachers and people involved in some other aspect of yoga (about 5000 people are subscribed to this newsletter). I really do read every one, though unfortunately, I don't have the time to respond to them all (I wish I did). Instead, topics ...
Views: 799 - An Introduction to Niche Marketing - Making Your Yoga Studio a Specialty Shop - by Submitted on Mar 18, 2008 from Aurora LipperWhen I speak with a new client, one of the first things I ask them is “Who does your studio primarily serve?” This was just what I asked Lisa and Joseph when they asked me for help in getting more students to their studio. There was a somewhat uncomfortable silence followed by Lisa ...
Views: 1086(1 vote) - An Introduction To Niche Marketing - Making Your Yoga Studio A Specialty Shop - by Submitted on Feb 17, 2008 from Aurora LipperWhen I speak with a new client, one of the first things I ask them is “Who does your studio primarily serve?” This was just what I asked Lisa and Joseph when they asked me for help in getting more students to their studio. There was a somewhat uncomfortable silence followed by Lisa ...
Views: 1080(1 vote) - Increasing Studio Business For The Holidays - by Submitted on Nov 18, 2007 from Aurora LipperWhat makes your studio a special place during the holiday season? Some studio owners find that this is a bit of a slow season, as regular students are busy with other things. But, it doesn't have to be. Maybe it's just me, but the “holiday season” seems to start earlier and earlier ...
Views: 877 - It's Not About The Money - by Submitted on Nov 18, 2007 from Aurora LipperAriel’s studio was struggling badly. When we first spoke, she told me that she had taken out a loan for $10,000 and was now using cash advances on her Visa card to make payments on it. She had a sad, sinking tone to her voice. As she described her studio, it was clearly a warm and vibrant ...
Views: 780(1 vote) - Impove Your Studio Business For The Holidays - by Submitted on Nov 13, 2007 from Aurora LipperWhat makes your studio a special place during the holiday season? Some studio owners find that this is a bit of a slow season, as regular students are busy with other things. But, it doesn't have to be. Maybe it's just me, but the “holiday season” seems to start earlier and earlier ...
Views: 833(1 vote) - Every Journey Of A Thousand Miles Begins With A Single Step - by Submitted on Sep 30, 2007 from Aurora LipperMost months I talk in depth about specific strategies that help studios improve business. This month, we’ll focus on the 10,000 foot view of how some of these pieces fit together. I’m going to share the story of how one studio owner put a handful of techniques together to ...
Views: 2388(1 vote) - Every Journey of AThousand Miles Begins With A Single Step - by Submitted on Sep 12, 2007 from Aurora LipperMost months I talk in depth about specific strategies that help studios improve business. This month, we’ll focus on the 10,000 foot view of how some of these pieces fit together. I’m going to share the story of how one studio owner put a handful of techniques together to ...
Views: 950(1 vote) - Do You Worry About a Bus Crashing Through Your Yoga Studio? - by Submitted on Jul 19, 2007 from Aurora LipperDo You Worry About a Bus Crashing Through Your Yoga Studio? This month we'll look at a technique for reducing stress while making your time more efficient (This topic is taken from the Mastering Life Focus program). A number of years ago, a story appeared in the Los Angeles times. It seems a ...
Views: 809(1 vote) - 5 Steps to Studio Success - by Submitted on Jun 08, 2007 from Aurora Lipper5 Steps to Studio Success Today, I am going to share a fundamental formula for running a successful business – it works for just about ANY type of business. It works for IBM and Chevrolet, and it also works for the restaurant down the street. In fact, I use it with most yoga studios. ...
Views: 1138(1 vote) - Improving Your Studio's Business Through Serving Your Community - by Submitted on May 29, 2007 from Aurora LipperImproving Your Studio's Business Through Serving Your Community As a studio owner, you strive to provide the best you can for your students and clients. Yoga is a sacred experience for you, and you want to share its essence with as many people as possible. At the same time, you need to earn ...
Views: 919(1 vote) - Boosting Studio Profits the Smart Way - by Submitted on May 02, 2007 from Aurora LipperHave you ever noticed how easy it can be to see what someone else is doing wrong? But then when we hold up the mirror to ourselves, seeing our own issues clearly is like looking into a thick fog. Small business owners in general tend to face this challenge regularly – they know that ...
Views: 2613(1 vote)