When you’re an online solo service professional (solopreneur) it’s crucial that you move away from the hours-for-dollars business model and create a multiple streams of income business, i.e. your income comes from a variety of different sources:
1. Passive income through the sale of ... Views: 1123
One of the best ways you can give your list building efforts a HUGE boost is to partner with other solopreneurs to create a giveaway event … also known as a joint venture (JV). If done right this strategy can literally add hundreds of new subscribers to your list in a very short period of time. ... Views: 1592
Many business owners make the mistake of picking one or two online marketing strategies, trying them for a couple of weeks, deciding that they don't work because they're not bringing in new subscribers, and then moving on to the next hot online marketing strategy that they've heard ... Views: 1246
For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access.
In this article I'm going to share with you my top three tips for keeping everything together, so that ... Views: 2593
Hosting a free teleclass is one of my favorite ways to increase my subscriber base as well as get to know members of my community. Setting up your teleclass is relatively straightforward too – all you need is a:
* Registration page
* Teleconference bridge line
* Follow-up system ... Views: 1228
There comes a point in every solopreneur's business where they need to sit down and plan ... and I mean, really plan! Not just write down a few ideas on the back of an envelope and hope for the best, but really map out a long-term strategic plan for their business.
Creating this kind of ... Views: 1239
One of the best ways you can grow your list practically overnight and interact with your audience is to host your own Teleclass. After all they are a low-cost, yet simple, marketing strategy that you can implement on a regular basis to reach your target market, and they have the advantage of ... Views: 1420
Social networking sites originally became popular as a way for friends to stay in touch with one another and to keep up-to-date with what was happening in their lives, but they quickly became a place for business owners to grow their networks too. These days you can use these sites as a ... Views: 1145
Let me share a secret with you that many successful online solopreneurs already know - you have to manage your business before you can market your business, and if you’ve been with me for a while you’ve no doubt heard me say this many times!
So, if you can answer YES to at least ONE of these ... Views: 1166
When you start working with a new one-on-one or high-end client you want to set the scene for your relationship together and make them feel that they really have made the right choice in deciding to work with you – even though YOU know that they have!
Whether you’re a coach, VA, or other ... Views: 1551
As an online business owner you know how important it is to build your list in order to have a ready pool of clients, potential clients, and customers who are interested in your business and your services/programs. But as a list owner you also have a responsibility to those people on your list ... Views: 1190
Knowing how often to send emails to your mailing list is a big dilemma that many solopreneurs face. You don't want to bombard your subscribers with emails, but neither do you want them to forget you. One of my own subscribers recently emailed me to ask me about how often you should send emails ... Views: 1072
Part of running an efficient and organized business is making full use of the technology and resources available to you. It’s great to set up systems and processes and have them work for you, but in order to fully automate your business you also need to know which technologies are going to work ... Views: 1220
So, you’ve written your ezine article and published it in your ezine – now what? Do you just let it sit there, never to see the light of day again, or do you repurpose it and let it really work for you to grow your list?
I say the latter – repurpose your article and let it build your ... Views: 1008
If you find yourself missing out on potential clients, contacts falling through the cracks, or not following up in a timely manner then your problem is simply a lack of an efficient contact management system!
So let me ask you:
1. Do you have a record of each of your clients/colleagues contact ... Views: 857
For many solopreneurs they think that once they’ve set themselves up in business it’s all about marketing, marketing, marketing. But there’s one very important piece of the puzzle you need to have in place before you start your marketing … and that’s your managing.
Building a successful ... Views: 1271
Over the years I have worked with many solopreneurs helping them to create their online marketing systems and stay in touch with their audience via a regular ezine (or electronic newsletter). Usually they come to me having already started to build their list, and have even subscribed to an ... Views: 886
Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list! Having a sign-up box on your website detailing your ‘free taste’ in exchange for their name/email address is one way that you can do this, but deciding WHERE to ... Views: 818
Very often solo business owners know they have a need to partner with a Virtual Assistant (VA), but are not really sure how a virtual assistant can help them grow their business - they don't fully understand what services the VA provides. This is usually discussed during the client consultation ... Views: 842
I often read debates on forums about whether you should have just a blog or just an ezine, with questions like,
“I currently publish an ezine and a blog, but I’m thinking of dropping the ezine and going with just the blog.”
My answer... you need both!
And here’s why:
Creating a blog post is ... Views: 945
My clients and regulars to my ezine have heard me say many times that the gold in your business starts with the list. Having a list of interested potential clients, who want to know more about you and your services, will provide you with a long-term, successful, business.
And guess what?
When ... Views: 791
As a solopreneur, one ingredient you need for a successful online business is traffic… and lots of it! But there are so many websites out there, all competing for the same traffic, that it can be difficult to attract visitors to YOUR website!
Today, I’d like to share with you my ... Views: 771
As a solo service professional, you are probably already clear on who your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want?
If your products, programs, and/or services are not selling ... Views: 883
Building a successful long-term profitable business isn't about "marketing" your business, it's about "managing" your business - the marketing comes once you have your management systems in place.
You cannot begin to market your business if you can't find the information you need, don't ... Views: 775
I bet just the very title of this article is enough to make you run for cover! Along with paper piles, budget and Cashflow is another area that can drive solo business owners over the edge! In your corporate days you would have had a bookkeeping/accounting department that took care of all of ... Views: 864
I know… you probably think of filing as the most boring job in the world, and there are probably a 101 other thing that you would prefer to do instead. However, as a solo business owner, it is down to you to do the filing and stay organized. As a result this is one of the areas that a lot of ... Views: 979
One question I get asked a lot is which online marketing service should I use (or variations thereof):
"I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?"
"Which is the best service to use for my newsletter – ... Views: 892
Email management is a major source of overwhelm for many solo business owners; I only have to read my new subscriber notices every day to know this! When I asked my subscribers what their biggest office headache is email is right up there with the rest of them! Comments such as:
"Emails - ... Views: 840
How many ebooks, products, or ecourses have you bought lately that tell you how to "manage" your business? I'm guessing that NONE of them tell you how to "manage" your business, but rather they tell you how to market your business, get more clients, and increase your income.
Building a ... Views: 876
One of the best time-saving strategies I've implemented is my client conversion system. You know the drill; a potential client comes along and emails/calls you asking about your services. You spend time responding, maybe even putting a detailed proposal together, and then you never hear from ... Views: 1170
As a solopreneur there is always an endless list of projects that we want to work on or need to complete in order to grow our business. If we don't plan properly and build in time to work on these projects we can very quickly become overwhelmed, and in the end we don't complete anything.
This ... Views: 862
Does just the mention of the word 'spreadsheet' cause your mouth to go dry? Do you immediately think of sums, formulae, and figures?
Well fear not any more -- I'm here to tell you that spreadsheets aren't just for sums!
I'm going to share with you my favorite top five tips on how you can ... Views: 1434
As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts – after ... Views: 922
There are only so many hours in a day and working on your own as a solopreneur means that if you want to really grow your business you either have to find a way of going without sleep, or expand your team!
Personally, I prefer the latter! And this is what I’ve been doing recently too. My web ... Views: 803
I recently ventured into the world of creating digital information products and selling them via my website. One of the biggest dilemmas I faced was deciding which shopping cart provider to go with.
Having worked on various shopping cart systems for clients, I knew my way around setting these ... Views: 1067
If you publish your ezine through one of the emailing list services then you will also be provided with tracking stats for each issue. Are you happy with the open rate, or does it seem exceptionally low for each issue? Not only is it important that you publish your newsletter regularly, but ... Views: 1037
Running an efficient and streamlined business is all about continuously improving and 'tweaking' your office management systems so that they grow with your business and not hinder your business.
But why do you need efficient office systems in place? Here are some answers!
# To quickly and ... Views: 934
Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily ... Views: 1046
One of the most successful online marketing strategies you can do these days is to submit your articles to various article submission websites. This is a great way to promote your services, your expertise, and your book (if you’re a published author!). It has been well documented that one-way ... Views: 1251
Technology is a wonderful thing - it allows us to work virtually,from anywhere in the world, and makes our lives easier. However, it can also hinder us, and this is particularly true in the case of emails.
Every day we are bombarded with hundreds of emails, only a small percentage of which are ... Views: 867