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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Don McCauley | Selfgrowth.com
- TOP TEN REASONS WHY YOUR BOOK MARKETING STRATEGY IS NOT WORKING - by Submitted on Dec 06, 2011 from Don McCauleyThe publishing business has changed dramatically in the past few years. Today, nearly anyone can publish a book it seems. Hundreds of thousands of new books hit the shelves every year. But very few people are successful at all in regards to marketing their books, with the average number of sales ...
Views: 1069 - Top Ten Reasons Why Your Book Isn't Selling - by Submitted on Jun 18, 2011 from Don McCauleyDo you believe you are doing everything right, but feel you are still not getting the results you hope for? Listed below are 10 reasons why your book marketing plan may fail. 1. YOU (AND YOUR BOOK) MAY BE INVISIBLE Recent studies show that an extremely high percentage of buyers state that ...
Views: 873 - Top Ten Reasons Why Your Internet Marketing Plan May Fail - by Submitted on Apr 15, 2011 from Don McCauley1. MARKETING IN THE INTERNET ENVIRONMENT REQUIRES A DIFFERENT APPROACH If you are using methods and strategies proven to work in the real world in the past, these old school strategies will most likely not work much at all in an Internet marketing environment. Even if you are using that old ...
Views: 960 - Book Marketing - Selling Your Work In An Internet Marketing Environment - by Submitted on Sep 14, 2010 from Don McCauleyIf we can believe the numbers, somewhere around 800,000 self published books hit the market last year. Imagine this: You walk into a library. The library contains over 300 million books. 'Show me everything you have in the way of children's books,' you say to the librarian. The ...
Views: 962(2 votes) - Internet Marketing and PR Strategies – The Invisible Business - by Submitted on May 19, 2010 from Don McCauleyWay back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA Transmission'. He chose this name because this would be the first listing in the yellow pages when someone searched for 'transmission' (yellow page optimization was ...
Views: 1424(1 vote) - Social Media Marketing - How To Determine The ROI For Business - by Submitted on Jan 09, 2010 from Don McCauleyMany business owners have a hard time getting their heads around the real value of social media. Some refuse, some are afraid of it, some are confused by it, many ignore it completely and others jump in just to say they have jumped in. “What is the ROI of social media?” is a question heard ...
Views: 877(1 vote) - Strategies For Marketing A Book in the Year 2010 - by Submitted on Jan 01, 2010 from Don McCauleyDepending on the source you believe, somewhere around 500,000 new books hit the shelves this year. What does this mean? If each book was but an inch thick, and all the books were placed on a single shelf, that shelf would be over 7.8 MILES long. Your book is but one of them. This does not ...
Views: 998(1 vote) - The Single Key That Leads To Internet Marketing Success Or Failure - Part Two - by Submitted on Dec 28, 2009 from Don McCauleyThis is Part Two of the series on trust. You might wish to begin by reading Part One found elsewhere on this site. One of the biggest mistakes businesses make in regards to marketing is attempting to market a product or service to those who do not need that product or service. Playing the ...
Views: 794(1 vote) - Creating Awareness In A Global Marketing Environment - by Submitted on Dec 23, 2009 from Don McCauleyIn the 'old days', creating awareness of a product or service in the marketplace required a simple and very straightforward approach. Most of us just advertised in the media available at the time. These outlets included newspaper, radio, television and magazines. Frankly, it was a no-brainer. We ...
Views: 2843(3 votes) - Using Social Media As A Marketing Tool - by Submitted on Dec 23, 2009 from Don McCauleyOne of the hottest topics in marketing today is the subject of using social media tools for marketing. It appears to be quite difficult for some to get their heads around what this means for businesses that market products and services through the traditional model. It is often quite ...
Views: 1195(1 vote)