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On The Internet! Take the Self Improvement Tour
Articles from Drew Gerber | Selfgrowth.com
- 10 Ways to Improve Your Business and the Planet - by Submitted on Sep 15, 2010 from Drew GerberConscious Business or Capitalism is about balancing the 3 "Ps" - people (your team, investors, vendors and customers), profit, and the planet, whether your focus is evolutionary, economic or environmental. The Conscious Capitalism Institute (CCI) has found that businesses that adopt this ...
Views: 1034(4 votes) - Two Ears and One Mouth - by Submitted on Aug 12, 2010 from Drew GerberMost people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there’s a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn’t what you say; it’s what you hear. So perk up those ears and close that ...
Views: 1050 - The Follow Up - by Submitted on Aug 12, 2010 from Drew GerberIn all your outreach to the media you have to remember this important fact: The media isn’t here to serve your interests. They serve their readers, viewers and listeners — not people out to publicize their own business or endeavors. But they do need you because their audience is interested in ...
Views: 999 - Turning Coverage Into Clients - by Submitted on Aug 12, 2010 from Drew GerberWith every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will ...
Views: 1008 - Driving Toward Promotion - by Submitted on Aug 12, 2010 from Drew GerberYou have a product. You want to sell it. You want to use PR to promote it. So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to your site? Well, wherever your target ...
Views: 1044 - Wondering Where You Should Send Your Press Release? - by Submitted on Jul 20, 2010 from Drew GerberStart by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1) To have something easily accessible that you can cut and paste into an email and blanket the media with; 2) You truly have some breaking news relevant to you ...
Views: 1133 - Relevance of Traditional Media in the Internet World - by Submitted on Jul 20, 2010 from Drew GerberWith the rise and popularity of the Internet, some people may believe that they don’t need to attract the attention of traditional media — television, print and radio — and that they can garner enough exposure by just focusing their efforts online. But here’s the thing: The Internet world can be ...
Views: 1012 - PR 101 | You’ve Made the Decision… - by Submitted on Jul 20, 2010 from Drew Gerber... You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the next level. ...
Views: 974 - Using Breaking News to Break Into the Media - by Submitted on Jul 20, 2010 from Drew GerberBreaking news is news in the truest sense of the word — from “hard” news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a ...
Views: 954 - A Little PR Can Go a Long Way - by Submitted on Jul 20, 2010 from Drew GerberHiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or ...
Views: 1100 - Education and Fulfillment - by Submitted on Jul 14, 2010 from Drew GerberI have a cousin who chose to become a carpenter rather than going to college. Fortunately for him and those who benefit from his beautiful work, he did not heed the many family members who told him he would fail and never make money without a college degree. Once while he was on vacation he ...
Views: 1480(1 vote) - Learning to Make Beautiful Music Together - by Submitted on Jul 14, 2010 from Drew GerberIn teaching young people to play violin and ocarina, I see them also learning skills that help them in their studies, life and work. Many of these skills are the same ones that can help couples preparing to get married to enjoy a healthy, happy relationship over the years. Through music ...
Views: 853 - 5 Tips for Pitching Radio Outlets - by Submitted on Jul 14, 2010 from Drew GerberJust like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success. Some tips to remember when pitching ...
Views: 1229 - Ocarina: Easy, Economical Way to Introduce Kids to the Joy of Music - by Submitted on Jun 07, 2010 from Drew GerberSummer is almost here and parents are looking for ways to keep their kids entertained, engaged and learning. Many families will enroll children in music lessons over the summer, but there are other economical ways to introduce kids to the joy of playing an instrument. I teach violin at the ...
Views: 2534 - Fiddling For Friendship - by Submitted on Jun 07, 2010 from Drew GerberIn teaching kids to play classical music, I am sometimes asked by parents why their children aren’t practicing as much as they would like them to. Sometimes I find it is because for certain students, classical music is just not their first love. They need variety in their musical diet. For ...
Views: 1464 - Moving the Free Line - by Submitted on Jun 07, 2010 from Drew GerberWhen I offered to give away copies of my book Get Paid For Who You Are™ to benefit a rainforest charity founded by Sting, I knew the response would be big. I did not know it would be so large it would crash my server. A little over a month after my April 15 launch date, I had more than 68,600 ...
Views: 934(2 votes) - Tuning Up Muscles and Mind - by Submitted on May 28, 2010 from Drew GerberMy husband is a very fine musician, and as our business has grown, he has had less time to devote to practicing the violin. When he was able to start regularly practicing again recently, he soon found he had lost several pounds. How could that be? Violin is a very physical instrument. He ...
Views: 2174(2 votes) - Music Mastery and Confidence - by Submitted on May 28, 2010 from Drew GerberWhen students master a piece of music that seemed at first impossible, they develop confidence and persistence that can help them in academics and whatever they set out to do. I have seen this again and again teaching violin at the St. Louis School of Music. Students who apply themselves ...
Views: 1955(2 votes) - Life Skills From Music Education - by Submitted on May 28, 2010 from Drew GerberIn teaching young people to play violin and ocarina, I see them also learning skills that will help them in their studies, life and work. One of the amazing things about music education is how students pick up these skills through the process of learning to play an instrument. Through music ...
Views: 3547(2 votes) - The truth about investing in mutual funds - by Submitted on May 28, 2010 from Drew Gerber“Investors earn returns over time that are far lower than those quoted by mutual fund firms. In fact, it’s not even a close race.” This is the conclusion of DALBAR, Inc., the well-respected independent investment research firm, in the DALBAR 2010 Quantitative Analysis of Investor ...
Views: 1277(1 vote) - PR Tips for Writers - by Submitted on May 28, 2010 from Drew GerberSo you have written that book you have dreamed of writing for years and now want to get it published. What next? For 20 years, I have represented numerous authors through my company. I also worked in a publishing house soon after graduating college. I have seen many publishing strategies, ...
Views: 2042(1 vote) - Using Headlines & Hooks to Grab the Media’s Attention - by Submitted on May 28, 2010 from Drew GerberThe pitch is your gateway to PR success. A valuable tool in building quality relationships with the media, your pitch should always be simple, clear and concise. Anyone doing his or her own PR has the ability to create the perfect pitch and score media coverage. Many times something — usually ...
Views: 3118(1 vote) - Using Online Press Kits to Increase Book Sales - by Submitted on May 28, 2010 from Drew GerberIf you’re an author, media coverage is the best and most cost-effective way to increase your book’s sales. What media coverage does, that no ad can do, is build your credibility among your target audience. When they hear an interview with you on a local radio program, read a newspaper article ...
Views: 921(1 vote) - Pitching the (Seemingly Unresponsive) Media - by Submitted on May 28, 2010 from Drew GerberThe biggest difference between pitching the media and pitching to a Major League slugger is that the Major League slugger will hit your bad pitches out of the park. When pitching the media, you have to throw perfect pitches to the media every time. No curve, breaking or knuckle balls — they have ...
Views: 977(1 vote) - Creative and Cost-Effective Internet Marketing Ideas for Small Businesses - by Submitted on May 28, 2010 from Drew GerberMarketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have ...
Views: 1063(1 vote) - Connecting with the Media for PR Success - by Submitted on May 28, 2010 from Drew GerberPR success can only come from creating and cultivating healthy relationships with the media. From the very beginning you’ll need to connect with the media in such a way that proves to them you’re a unique expert who can provide their audience with a fresh perspective. When it comes to connecting ...
Views: 738(1 vote) - Big PR For Your Small Business - by Submitted on May 28, 2010 from Drew GerberWhen it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising — everything you do that the public can see is a promotion of ...
Views: 751(1 vote) - How Retired Athletes Can Win the Big Game Against Fat - by Submitted on May 13, 2010 from Drew GerberEver look at one of your favorite retired NFL stars only to say, “What happened to him?” Or even worse, you are a retired athlete looking in the mirror asking, “What happened to me!” It may surprise you to know you’re in good company. You are a member of a big club, the overweight retired ...
Views: 3014(2 votes) - 10 Ways Parents Can Sugar-Proof Their Children - by Submitted on May 13, 2010 from Drew GerberHidden sugar, even in supposedly healthy snacks, is a leading cause of the childhood obesity epidemic that is threatening our children’s health and their future. Fortunately, there are lots of things parents can do to help their kids eat well and avoid becoming fat. It starts with ...
Views: 1109 - Miracles – A Road to Recovery - by Submitted on May 18, 2010 from Drew GerberA beautiful life lesson for me has been the acceptance that miracles are born through impossible circumstances. Most of us are lovers of miracles and are uplifted when hearing of one. However, in a sprit of truthfulness, we do not desire circumstances where nothing but a miracle can help our ...
Views: 1015(1 vote) - Getting Over It - by Submitted on May 18, 2010 from Drew GerberMaya Angelou writes, “We delight in the beauty of the butterfly but rarely admit the changes it has gone through to achieve that beauty.” Life is a winding road and it takes us places we do not plan or want to go. While on it, we will find ourselves faced with challenges that test our ...
Views: 913 - Divorce as a Divide | Mediators vs. Lawyers - by Submitted on Apr 21, 2010 from Drew GerberWe all know divorce can be extremely time--consuming, very expensive, and mentally and physically exhausting. But divorce can also be an amazing source of motivation an initiator for growth and a transition to a place of greater awareness. And sometimes this transition has to be expedited with ...
Views: 1425(3 votes) - Knowing When to Hit Send - by Submitted on Apr 14, 2010 from Drew GerberAs the summer holidays approach, more glasses of beer and wine are poured, more cocktails are shaken and stirred, and more people are deciding whether or not to get behind the wheel after drinking. According to the National Highway Traffic Safety Administration, about three in every 10 ...
Views: 769 - Baby Boomers Aren’t Babies Anymore - by Submitted on Apr 14, 2010 from Drew GerberI bet a baby boomer coined the saying “aging gracefully” and is now biting his or her tongue. Fast and processed foods, no time for exercise, overwhelming stress — I’d be hard pressed to find someone growing old without feeling the degenerative effects of aging. But just as 30 is supposedly the ...
Views: 832(1 vote) - Free Your Time and the Rest Will Follow - by Submitted on Mar 03, 2010 from Drew GerberDo you have true Time Freedom? I constantly come across people — a lot of people — who want more and more free time. Is it really freedom if you have to work five days a week, eight to 10 hours a day, 50 weeks out of the year? Of course not! It’s only freedom if you can choose whether to ...
Views: 802(2 votes) - Break Free from the Cube - by Submitted on Mar 03, 2010 from Drew GerberIs hunched over a computer in a cubicle for 40 hours a week really where you want to be working, when you could be living and making money anywhere in the world, including from home? Where would you live and work if you could choose anywhere in the world? We all have passions, hobbies, ...
Views: 1037 - 9 Benefits of Music Education for Kids - by Submitted on Feb 15, 2010 from Drew GerberKids who learn to play a musical instrument gain an outlet for their creativity that can bring them a joy for a lifetime. They also reap tangible benefits that can help them as students and throughout their lives. Through musical instruction, children learn discipline, patience, ...
Views: 1119 - 9 Ways to Support Your Teen - by Submitted on Feb 15, 2010 from Drew GerberFor many years at SuperCamp, parents would ask us if we could start a program for them, to help them learn what their child is learning at SuperCamp. A few years ago we started Parent Weekend, an intensive three-day parent program that coincides with the final three days of a 10-day Junior Forum ...
Views: 1847 - Hawaiian Huna and the Spring Equinox: The Science Behind Spring Cleaning - by Submitted on Feb 15, 2010 from Drew GerberHuna is the modern label for an ancient system of empowerment and flexibility of the mind-body-spirit. The lineage of Huna I was taught from my father was passed to him from the Bray family in Kailua-Kona. It has a more psychological and energetic focus. However, there is a connection to the ...
Views: 3153(4 votes) - Protecting Children from Sex Trafficking - by Submitted on Feb 15, 2010 from Drew GerberTwo decades ago we became aware of the plight of women and children who were being trafficked in the Far East. Then reports began to trickle into our consciousness of Eastern European women being tricked by ads for jobs in foreign countries, only to find themselves trafficked and forced into ...
Views: 1357(5 votes) - How to Create a Job You Love - by Submitted on Feb 15, 2010 from Drew GerberWhether you’re looking to create an entirely new career or just have a more positive perspective on your current job, there are certain strategies that people use that dramatically impact their ability to have work they love. I’ve worked with many, many people in Landmark Education seminars who ...
Views: 952(1 vote) - The Neuroplastic Fantastic: The Power of the Mind to Change the Brain - by Submitted on Feb 15, 2010 from Drew GerberBack in the 1980’s, the Dalai Lama asked a group of world class neuroscientists if the mind could change the brain. It is a critical question. Does the brain direct us, or do we direct the brain? Are we genuinely free? Or are we stuck with the way genetics and early childhood wired our brains, ...
Views: 2107 - Bank on Yourself Tax Relief - by Submitted on Feb 15, 2010 from Drew GerberIt's that time of the year again when most people's thoughts are focused on one of our least favorite topics – taxes. That's why I thought you might appreciate a little relief – both comic and financial. (Bank On Yourself has numerous tax advantages I'll explain in a moment.) Let's start ...
Views: 1710 - Free Media List: And Other DIY (Do It Yourself) Publicity Tips - by Submitted on Jan 19, 2010 from Drew GerberIt’s unlikely that the media will find you, so it’s necessary that you search them out yourself. The advent of the Internet has made it easier than ever to actually reach out and pitch the media directly. The Internet opens up doors to different outlets of discovery and is a key tool to a ...
Views: 964 - Selling Yourself To The Media: Tips To Deliver A Knock-Out Interview - by Submitted on Dec 30, 2009 from Drew GerberGiving an interview is like going on a first date: It will lay the groundwork for your relationship with the media. You’ve caught their attention, now you need to build a rapport and develop a long-term relationship, gathering the publicity results on your way. An interview is the best free ...
Views: 837(2 votes)