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Articles from Meg Guiseppi | Selfgrowth.com
- The Executive Personal Brand Worksheet: 10 Steps to Defining Your Authentic Personal Brand - by Submitted on Jan 19, 2010 from Meg GuiseppiWith all the buzz about personal branding these days, perceptions and definitions vary greatly … and misconceptions abound. Tom Peters’ coined the term "personal branding" in his 1997 article “The Brand Called You” (http://www.fastcompany.com/magazine/10/brandyou.html) at Fast Company, where ...
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