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Articles from Susan Harrow | Selfgrowth.com
- 3 Ways to Make Sure Your Press Release Passes the Orgasm Test - by Submitted on Nov 21, 2014 from Susan HarrowYour press release is like setting up a dating profile. It’s got to attract the right audience and get them to call. The media knows nothing about you. They read your profile, look at your picture, assess your background. Then they decide if you’re worth the time to set up a first date, then a ...
Views: 1618 - Should I Be Snarkier? Penelope Trunk vs. Tim Ferriss - by Submitted on Nov 21, 2014 from Susan HarrowI recently read a piece by Penelope Trunk (5 Time management tricks I learned from years of hating Tim Ferriss) about why she couldn’t stand Tim Ferriss (you know The 4-Hour Workweek, The 4-Hour Body phenom who teaches you how to streamline your life so you have more time to Tango – or travel ...
Views: 1259 - Pitching Oprah Magazine: How to Get Featured in O Magazine & Instantly Skyrocket Your Sales - by Submitted on Nov 21, 2014 from Susan HarrowGetting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication. In fact, getting featured in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The ...
Views: 1087 - PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign - by Submitted on Nov 21, 2014 from Susan HarrowI’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply to publicity. The award-winning British drama created by ...
Views: 1156 - 9 Steps to Become a Thought Leader—and a Media Darling - by Submitted on Nov 21, 2014 from Susan HarrowSo many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your ...
Views: 1124 - Twitter Facts: Did you know... - by Submitted on Aug 06, 2009 from Susan HarrowThe basics of social networking and Twitter still mystify most. HubSpot reported that many Twitterers aren't tweeting at all. In fact, in a nine month analysis of over 4.5 Twitter accounts they discovered some surprising facts: Lots of lurkers, not so many Tweeters.... 80% of users ...
Views: 1525(2 votes) - Social Networking: Engage Your Ideal Audience - by Submitted on Aug 06, 2009 from Susan HarrowIn the rush to get more followers on Facebook, LinkedIn and Twitter many people forget an important principle: The principle of delight. Bring beauty, heart and delight to your posts. Social media expert George Kao recommends that you be your likable self. He says that a "sub-principle" of ...
Views: 1218(2 votes) - Social Media: Use Internet Video to Promote - by Submitted on Aug 06, 2009 from Susan HarrowWe don't all have a face for the camera. Nor the desire to be the star of our own movie or promotion. Though I'm helping position, promote and media coach everyone from Fortune 500 CEOs, philanthropists and entrepreneurs, I'm actually pretty shy and prefer to be behind the scenes. If you're like ...
Views: 1143(4 votes) - Preparing for Your Media Appearance: Getting Fit to Look Fabulous - by Submitted on Aug 06, 2009 from Susan HarrowThe first thing people are concerned about when they are doing a TV interview is: How do I look? They want to know what clothes to wear, how to do their make-up and hair (yes men too), how to sit to look their best. After we discuss all the cosmetic stuff we get down to media ...
Views: 1440(1 vote) - Media Coaching Tips: 5 Mistakes to Avoid - by Submitted on Aug 06, 2009 from Susan HarrowI just heard a very skilled interviewee on the radio make several gaffs that made me not want to listen to him. Even though he was clearly lively and entertaining his attitude was a condescending and a bit snooty. Tone is more important than words. If we're turned off by your tone, most likely ...
Views: 1388(3 votes) - Writing & Publishing Tips: How To Get a Top Literary Agent & Sign That Coveted 6 Figure Deal - by Submitted on Oct 08, 2006 from Susan HarrowTop literary agents get about 400-1000 unsolicited queries every month from hopeful book authors. Publishing houses sometimes juggle 5000. Most of my private clients and participants in my seminar, How To Get A Six-Figure Book Advance, ask me “how is an author supposed to get an agent’s ...
Views: 1101(2 votes) - How to Get Booked on Oprah - by Submitted on Apr 29, 2004 from Susan HarrowMost people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest ...
Views: 1548(2 votes)