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Articles from Anthony Mora | Selfgrowth.com
- When & How To Call The Media - by Submitted on Jul 10, 2011 from Anthony MoraYou’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media ...
Views: 817 - Promoting your Art Utilizing PR - by Submitted on Mar 19, 2012 from Anthony MoraIf you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist, creating your art is step one when it comes to launching a successful career. From my perspective, once you’ve given your time and care, blood, sweat and tears to your artwork, you ...
Views: 815 - Why You Absolutely Do Need PR To Succeed - by Submitted on Jun 28, 2011 from Anthony MoraPublic relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you ...
Views: 795 - 5 Tips to Creating a Successful Small Business Marketing Strategy - by Submitted on Sep 23, 2011 from Anthony MoraEveryday we are bombarded with news about new apps, new social media sites, and the latest online marketing approaches. It’s easy to get lost trying to keep up with the latest developments. It’s also dangerous; you can spend your time trying to stay ahead of the information curve, but fall ...
Views: 778(1 vote) - The PR How-to Bible - by Submitted on Jun 28, 2011 from Anthony MoraSynopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before ...
Views: 772 - The True Value of Medical PR - by Submitted on Aug 22, 2011 from Anthony MoraAs a physician, launching a PR and media relations campaign, you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those ...
Views: 772 - How to Effectively Work With Your PR Firm - by Submitted on Sep 29, 2010 from Anthony MoraPerhaps the most difficult concept for those new to PR to fully understand is that an effective public relations campaign is a gradual building process. It is the most effective and powerful form of marketing. It offers validation, credibility, reaches your target market. But, seldom does it ...
Views: 741(3 votes) - The Multidimensional PR Approach - by Submitted on Jul 22, 2011 from Anthony MoraWhereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media ...
Views: 739 - Why You Don't Know That- You Need PR - by Submitted on Jul 22, 2011 from Anthony MoraMany people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest ...
Views: 731 - Taking Your Business' Marketing In Your Own Hands – and Winning - by Submitted on Aug 22, 2011 from Anthony MoraThere hasn’t seemed to have been much positive economic news for quite a while. Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. Wall Street is more akin to Vegas than ...
Views: 712 - Is Your Business Message Working? - by Submitted on Jun 30, 2010 from Anthony MoraThere are myriad ways to get your marketing message out there. You can try traditional advertising, direct mail, traditional PR, develop a dynamite website, email marketing, social media, blogging; Pay per Click, the list goes on. If you’re in business, chances are good you’ve tried some or ...
Views: 694(7 votes)