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Articles from Anthony Mora | Selfgrowth.com
- How Much Time Should You Spend Marketing Your Business? - by Submitted on Jul 30, 2010 from Anthony MoraHow much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer. Your Message One definite is to make sure that all of your business information is clear, concise and focuses more on your clients or ...
Views: 3609 - Controlling Your Media Image: Why Many Celebrities Fail - by Submitted on Mar 12, 2011 from Anthony MoraGenerally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the ...
Views: 2041 - Launching Your Independent Film Online - by Submitted on Jul 23, 2010 from Anthony MoraThe traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a ...
Views: 1870 - The Charlie Sheen Media Saga: Is Violence Against Women Really Okay? - by Submitted on Mar 05, 2011 from Anthony MoraPerhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities ...
Views: 1653(1 vote) - 4 Secrets to Developing the Perfect PR Pitch - by Submitted on Mar 01, 2011 from Anthony MoraYou might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and ...
Views: 1596(3 votes) - Branding Your Company Using PR - by Submitted on Apr 11, 2012 from Anthony MoraPR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding ...
Views: 1581 - John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena - by Submitted on Apr 01, 2011 from Anthony MoraIt’s pretty amazing what a video on YouTube can do. For example, when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the ...
Views: 1569(1 vote) - The YouTube Star Making Machine - by Submitted on Apr 01, 2011 from Anthony MoraAccording to a YouTube press release: More than 13 million hours of video were uploaded during 2010. 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. YouTube reached over 700 billion playbacks ...
Views: 1559(1 vote) - How to PR Blitz Your Indie Film - by Submitted on Dec 04, 2011 from Anthony MoraLet’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it! Film festivals can be seductive; there are now more avenues to get your feature film viewed. ...
Views: 1513 - Bully, and the MPAA PR Dilemma - by Submitted on Apr 11, 2012 from Anthony Mora“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America ...
Views: 1431 - Making Money on YouTube - by Submitted on Apr 15, 2011 from Anthony MoraTen independent YouTube stars made over $100,000 in 2010. That is the finding of a study done by TubeMogul. By independent they mean YouTubers who were not part of a traditional media company or corporate campaign. A prime example is Natalie Tran, who is reportedly the most subscribed to ...
Views: 1400(1 vote) - How To Create a Niche Market For Your Business - by Submitted on Sep 10, 2010 from Anthony MoraIt’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one. Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally ...
Views: 1392 - Defining Your PR Goals - by Submitted on Feb 16, 2011 from Anthony MoraDefining Your PR Goals By Anthony Mora Synopsis: Launching a PR campaign can be an exciting process. In fact if it’s not an exciting process you’re approaching it the wrong way. But don’t get lost in the process. People can get so wrapped up in the launch and the campaign that they ...
Views: 1383 - Illuminative Marketing: Creating Business By Offering Benefits And Solutions - by Submitted on Apr 15, 2011 from Anthony MoraHow do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? Generally people either run from or lash out at aggressive hard sell marketing. Although they can work, traditional promotion efforts have a ...
Views: 1360(2 votes) - How to Find Prospects and Clients Using PR - by Submitted on Oct 26, 2010 from Anthony MoraYou’re looking to grow your business, build your client base, and find new customers. What’s the best way to find clients? Should you cold call? Use direct mail? Network? Advertise? Use social media? AdWords? All of those can work, depending on your business. The best way to find clients ...
Views: 1343 - PR Strategy: Rethink, Re-energize and Re-ignite Your Business - by Submitted on Dec 06, 2010 from Anthony MoraIt’s that time, the year is drawing to a close. The new year is looming and with it comes new opportunities. For most businesses, December is a slow time, for others it is the busiest time of the year. Regardless of where your business falls in that range, as the year comes to a close, put ...
Views: 1323 - 5 Tips to Creating An Effective PR Campaign - by Submitted on Sep 18, 2011 from Anthony MoraWhether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. If you’re working on a shoestring budget, or are launching your campaign on your own, remember what ...
Views: 1320 - Six (More) Insider Tips to Pitching the Media - by Submitted on Oct 26, 2010 from Anthony MoraIn a previous article I listed five secrets to pitching the media. Those work. Give them a try. But there are a variety of different ways to interest producers and editors. Remember your job is to meet the media’s needs; to give them stories that talk directly to their readers, listeners or ...
Views: 1229(3 votes) - 5 Secrets to Pitching the Media - by Submitted on Oct 26, 2010 from Anthony MoraWhen pitching your story to the media, remember to focus on their needs. Always keep in mind that it’s not you, your book, your expertise, or your profession, that’s going to grab the media’s interest - it’s the STORY that you can create from these materials. So how do you find the story, ...
Views: 1221 - Appearing on a Talk Show Post-Oprah - by Submitted on Jun 13, 2011 from Anthony MoraTimes are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. It is a primarily female audience that watches at that time. The numbers show that most are seeking personality based or issue oriented programs. Talk ...
Views: 1183(1 vote) - Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga - by Submitted on Aug 30, 2011 from Anthony MoraThere is perhaps no bigger myth than the one that states all publicity is good publicity. PT Barnum is said to have made that statement along those lines. But who knows. If it wasn’t PT, whoever said it certainly made an impression, since it has now become a part of our lexicon. If he did ...
Views: 1178 - Tips for Using Social Media to Boost your Traditional PR Campaign - by Submitted on Jan 04, 2012 from Anthony MoraThere are times you can reach the traditional media using some nontraditional means. Blogging, social media and online wire services can offer unique approaches to garnering coverage in print, TV and radio. All of these are different ways to get your message and pitch in front of your target ...
Views: 1157 - PR Brainstorming Tips - by Submitted on Mar 11, 2011 from Anthony MoraTip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story ...
Views: 1116 - Using PR to Build a Beauty Business - by Submitted on Mar 01, 2011 from Anthony MoraEven in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public ...
Views: 1089(3 votes) - Building A Medical Practice Through Media Relations - by Submitted on Jan 04, 2012 from Anthony MoraThere are several reasons why physicians, more than those in other professions, can benefit from an effective media relations campaign. The traditional media is how most consumers and potential patients learn about the latest medical breakthroughs, news, or studies. Those physicians that are ...
Views: 1080 - When Should You Launch A PR Campaign? - by Submitted on Aug 22, 2011 from Anthony MoraIf you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re ...
Views: 1067 - Why Physicians Need PR - by Submitted on Mar 01, 2011 from Anthony MoraPhysicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of ...
Views: 1056(1 vote) - Nailing A TV Interview - by Submitted on May 13, 2011 from Anthony MoraWhen launching a public relations campaign, it can be easy to get so focused on trying to land a TV interview that you forget to give any attention to how you’re going to handle the interview. Print is usually the easiest in terms of how you look and carry yourself. Those interviews are ...
Views: 1052 - Win a Free PR Brainstorming Session! - by Submitted on Dec 06, 2010 from Anthony MoraI generally write articles about PR and marketing tips but would like to turn the tables and have you write us for a change. Send us what you believe was the biggest media story of 2010, and why. If we pick your submission, you and I will have an hour and a half PR brainstorming and strategy ...
Views: 1031 - The PR Power of Statistics and Numbers - by Submitted on Dec 04, 2011 from Anthony MoraPeople love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes ...
Views: 1021 - Promoting Your Movie via the Media - by Submitted on Jan 04, 2012 from Anthony MoraYou see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ...
Views: 1019 - Long Term PR Strategies to Make More Money - by Submitted on Mar 01, 2011 from Anthony MoraAn effective public relations campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two, four, or even six months. Once you do decide to move forward, ...
Views: 1018(1 vote) - Developing a New PR Approach - by Submitted on Jul 29, 2011 from Anthony MoraMarketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or ...
Views: 997 - Success Secret: Sell Your Value, Not Your Service or Product - by Submitted on Mar 18, 2011 from Anthony MoraThe clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, that’s ...
Views: 994 - How To Successfully Sell - by Submitted on Sep 23, 2010 from Anthony MoraWhat are the elements of a successful sales call? There are two, 1) know your information and your product or service, 2) understand the specific needs of each prospect you talk to, and address them. Nothing will lose you a sale quicker than sticking to a basic script while your prospect is ...
Views: 991 - Broadening Your PR and Media Bull's-eye - by Submitted on Mar 18, 2011 from Anthony MoraThe best way to launch a successful media campaign is to give the press options. You have a story that you want to tell through the media. Chances are you have one or two main angles or story ideas that you want covered. Those are where your focus lies, they are your primary objectives. But ...
Views: 982 - Why Your Brand is Your Fortune - by Submitted on Jun 10, 2011 from Anthony MoraYou may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe ...
Views: 969(1 vote) - Preparing for a Media Interview - by Submitted on May 13, 2011 from Anthony MoraDon’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media ...
Views: 966 - How to Communicate with Traditional Media Effectively - by Submitted on Apr 15, 2011 from Anthony MoraThe first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media ...
Views: 962(2 votes) - Why You Should Launch Next Year’s PR Campaign this November - by Submitted on Nov 13, 2011 from Anthony MoraYou want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later ...
Views: 944 - How to Maximize Local PR - by Submitted on Aug 30, 2011 from Anthony MoraWhereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you live in a major media city such as Los Angeles or New York, local media placement can be challenging because in a sense many of the outlets in those ...
Views: 912 - Why Hospitals Need Media Relations - by Submitted on Mar 19, 2012 from Anthony MoraHealth care is a business and for it to be effective it needs to be treated as one. This has always been true, but never more so than in today's insurance and reimbursement environment. Because of that physician, health care and hospital marketing is more critical than ever. A successful media ...
Views: 911 - The PR Success Connection - by Submitted on Mar 26, 2011 from Anthony MoraLaunching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I ...
Views: 900 - How to (Phone) Pitch The Media - by Submitted on Jun 10, 2011 from Anthony MoraYou may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far ...
Views: 886(2 votes) - Media & Medicine: Developing a Medical Practice Utilizing PR - by Submitted on Jun 13, 2011 from Anthony MoraIf you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation ...
Views: 886 - PR 2.0: Succeeding in the New Media World - by Submitted on Jun 18, 2011 from Anthony MoraWhen it comes to distribution and media outlets, PR has changed dramatically. Mailing used to be the standard way of sending out information (actually it’s not a bad approach nowadays, since everyone is getting so adept at hitting their keyboard delete button). But on the whole, mailing in ...
Views: 878(1 vote) - The #1 Year-End Business Secret For You and Your Clients - by Submitted on Dec 06, 2010 from Anthony MoraThe end of the year is a good time to assess where you and your business are headed. It’s a time to take stock and to prepare for the upcoming year. The past two years have been challenging. We went through the greatest economic downturn since the Great Depression. We’re pulling out of it, ...
Views: 877(2 votes) - How to Use the (New & Old) Media to Build Your Business and Land More Clients - by Submitted on Mar 26, 2011 from Anthony MoraIn the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. ...
Views: 856 - The Small Business Marketing Success Secret - by Submitted on Jun 18, 2011 from Anthony MoraThe biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has ...
Views: 840 - The 15 Most Important PR Questions - by Submitted on May 13, 2011 from Anthony MoraTime to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Each business is different, so you ...
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