For brands that have thrived in the market for at least a year, it is an unspoken rule that business growth relies largely on customer experience (CX). The journey to this, however, is often thwarted by poor customer data management. As a result, it directly impacts CX and other systems that ... Views: 709
As businesses face a never foreseen or imagined, straight out of a dystopian pandemic fiction situation, where sustenance is all that matters – digital transformation is providing them the means to weather the storm.
Those who embraced it in the past years seem to be winning the war against ... Views: 510
What makes a buyer select a particular product? What drives potential customers to become purchasers? More often than not, it is the information surrounding the product. From price to quality inputs to key ingredients to usage directions and even emotional messaging - everything impacts the ... Views: 369
Product managers need to orchestrate the development of the product roadmap and go-to-market strategies to exploit these opportunities. This means that your product data, in addition to being well maintained, needs maximum integration across the entire value chain. After all, business success ... Views: 355
It was clear that in the first quarter of 2020, driving a culture of data management would be critical for all online sales. Enter an unprecedented disruption and the dynamics change forever. The events of 2020 propelled digital commerce to new heights, ushering organizations towards ... Views: 336
The global pandemic seems to have forced businesses to wipe their strategy slate clean. However, the experience and resilience derived from this drastic paradigm shift may prove to be a blessing in disguise for enterprises looking to reimagine their operating models by stepping up digitalization ... Views: 334