How competitor analysis makes you appear to be a mind reader?
Competitor benchmarking is an important aspect of competitor analysis for any company. It allows you to gain a deeper understanding of your competitors’ business. It helps monitor your performance compared to your leading ... Views: 502
How competitor analysis makes you appear to be a mind reader?
Competitor benchmarking is an important aspect of competitor analysis for any company. It allows you to gain a deeper understanding of your competitors’ business. It helps monitor your performance compared to your leading ... Views: 509
Competitive Intelligence actions to create positive outcomes
Competitive Intelligence is something that can fit into the strategy of any business. It doesn’t matter what your product or service is. There will be competitors out there who are striving to get ahead of you. In your the same ... Views: 348
https://www.octopusintelligence.com/why-competitive-intelligence-is-powerful-and-needed-for-your-competitive-advantage/
Why Competitive Intelligence is powerful and needed for your competitive advantage
Competitive Intelligence is a vital tool for any business. We ask why Competitive ... Views: 553
Before Competitive Intelligence its best to Take a look at yourself
Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s important to sit back with your team. Before Competitive Intelligence its best to Take a look at ... Views: 540
Why investors should use Competitive Intelligence to create better returns?
We have written another article on this subject after many similar enquiries. We explain why investors should use Competitive Intelligence to create better returns?
Browsing social media and LinkedIn is often ... Views: 522
Find out about your competitors to differentiate and win
It’s easy to understand your competitors’ products and services. However, it’s more challenging to know what makes them different from you. So, find out about your competitors to differentiate and win.
Competition comes from ... Views: 548
Is Competitive Intelligence better than market research? No, they are just different.
Unlike conventional market research, Competitive Intelligence should be viewed differently. As a more strategic and future-focused process. Where you strive to surpass your current understanding. So is ... Views: 501
Why investors need Competitive Intelligence to create better returns?
This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much return they made from ... Views: 499
Competitive analysis is essential for any business so take time to research
Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. Of course these strategies can be either unique to ... Views: 478
n this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding information about competitors is somewhat easy with a simple Google search, you can also easily drown in the colossal ... Views: 454
Why finding competitor pricing information using Competitive Intelligence is the way forward.
For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. So to maximise revenue ... Views: 475
Why competitive analysis is highlighting the changing investor appetite landscape
In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving ... Views: 454
Do you know there’s too much reliance on secondary research?
There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be a big problem if you are not careful. This article is called ... Views: 486
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21/05/2022 | Octopus
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Why is data the least important part of Competitive Intelligence? - by | Octopus is a Competitive Intelligence and Strategy consulting firm focused on creating certainty, insight, competitive advantage and significant growth for clients operating in disruptive and traditional sectors. #octopusintell www.octopusintelligence.com
Why is data the least important part of Competitive Intelligence?
Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when the ... Views: 483
Why Competitive Intelligence projects can leave a bad taste in your mouth
We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive Intelligence projects can leave a bad taste in your ... Views: 460
Why Competitor Analysis in SaaS tech is essential for competitive advantage?
If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ... Views: 447
Why Competitor Analysis in SaaS tech is essential for competitive advantage?
If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ... Views: 433
How to use Competitive Intelligence to uncover your competitors’ strategies
To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ... Views: 464
How to use Competitive Intelligence to uncover your competitors’ strategies
To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ... Views: 470
Researching your competitors is more successful when you actually look
Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you ... Views: 456
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List of Competitive Intelligence Benefits For You to Consider - by by Octopus Competitive Intelligence consulting agency - free no obligation review of how to create more insight, competitive advantage & growth #competitiveintelligence #insight #competitiveanalysis
List of Competitive Intelligence benefits for you to consider
Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider.
Competitive Intelligence is all about collecting the ... Views: 450
Why is it so hard to find your disruptors and indirect competitors?
This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can be defined as companies that are not direct competitors. Simple as that, eh? But they could still potentially cause ... Views: 426
How to get to know your competitors for a competitive edge
We ask how to get to know your competitors for a competitive edge. Creating a winning strategy requires an understanding of your competitive environment. However, simply understanding your competitors only gives you a partial view of ... Views: 435
Why win-loss is essential for increasing sales in your growing business
This article asks why win-loss is essential for increasing sales in your growing business. It’s also critical for a slowing and stalling business.
But why is it important to know why you lost or won a deal? It is common ... Views: 466
How does military communications help your Competitive Intelligence thinking?
This article asks how does military communications help your Competitive Intelligence thinking. Since the dawn of time, armies have tried to hide their location for obvious reasons. But for armies to be effective, ... Views: 406
How competitors use competitor analysis to focus on the benefits for your customers
We ask how competitors use competitor analysis to focus on the benefits for your customers. As competitors strive to stand out, they often rely on features to tell their story. But when it comes to selling ... Views: 469
Why Competitive Intelligence comes from everywhere with all opinions taken into account
In order to stay ahead of the competition, it’s important to have a Competitive Intelligence program in place. That’s why Competitive Intelligence comes from everywhere, with all opinions taken into account. ... Views: 430
Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence
This week we asked Bhavna Mistry, the Director of Product Marketing Europe at the Brady Corporation, for her opinion on Competitive Intelligence and her market sector. Internationally, Brady Corporation ... Views: 451
Are you recruiting for a Competitive Intelligence professional?
Are you recruiting for a Competitive Intelligence Manager? Finding it tough to find anyone suitable with the necessary skills or experience? Or maybe you are interested in outsourcing the role but are not sure where to start? We ... Views: 386
Eight reasons why a win-loss analysis is important to you
We ask why win-loss analysis in Competitive Intelligence is an important question. It’s often the first real taste of the power of Competitive Intelligence. An independently commissioned win-loss analysis programme provides nuanced, ... Views: 426
How can Market Analysis show you how to beat your competition?
This article is called how can Market Analysis show you how to beat your competition? How can you beat your competition is one of the most important questions you can ask yourself. Essential for when starting, growing, sustaining ... Views: 433
How Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study
This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which ... Views: 401
What’s the most important Competitive Intelligence & Market Analysis skill to have?
“My apologies for this letter being so long. Had I more time it would be shorter”
Balise Pascal
So, what’s the most important Competitive Intelligence & Market Analysis skill to have? Well there are many ... Views: 394
How Competitive Intelligence helps product road mapping to success
You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting a product to market. You need to know what they want and ... Views: 372
How does Competitive Intelligence show it’s all a big lie?
Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction ... Views: 393
This article is called how to find out who your competitors are and then beat them. Knowing who your competitors are, what and how they sell will help develop your marketing strategy and make you stand out.
Who are your competitors?
Several types of competitors should be on your ... Views: 468
How Competitive Intelligence improves the quality of sales calls
Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It can help increase your bottom line ... Views: 416
This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this:
Issue Redefinition
Chronologies and Timelines
Sorting
Ranking, Scoring, ... Views: 358
What are the three common errors in thinking that reduce creativity and innovation?
This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong ... Views: 308
To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things:
Understand how your ... Views: 397
How Competitive Intelligence helps understand how decision-makers think
This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into ... Views: 397
What’s your Competitive Advantage and why Analysis of your competitors is important?
What’s your Competitive Advantage and why Analysis of your competitors is important? Deciding what you are great at doing is one of the most important aspects of any strategic planning. And it’s not how good ... Views: 384
Is Competitive Intelligence without Key Assumption Analysis just lots of words?
We have mentioned this once or twice. But in case you haven’t read one of our articles before, we will repeat it. Great Competitive Intelligence is about asking great questions. And spending time doing excellent ... Views: 407
What’s meant by Competitive Intelligence and how to apply it to our business
As Competitive Intelligence professionals, we are asked What’s meant by Competitive Intelligence and how to apply it to our business. Over the past couple of years, this question has been getting less and less. ... Views: 360
How Competitive Intelligence helps with Strategic inflexion points?
This article is called how Competitive Intelligence helps with Strategic inflexion points? Strategic inflexion points have many causes. And not just changes in technology or something one of your competitors is doing. They are ... Views: 347
How to beat your competitors by creating a winning Competitive Advantage
In this article, we ask how to beat your competitors by creating a winning Competitive Advantage, and we offer ten ways to be better than the competition.
1. Understand Your Core Expertise
Finding out what your ... Views: 432
What is the intensity of rivalry within Porter’s five forces model?
This article asks what is the intensity of rivalry within Porter’s five forces model? We explain the intensity of rivalry, how to detect and analyse it within your industry.
Porter’s five forces model
Michael Porter argues ... Views: 469
Start Competitive Analysis today with these easy steps
You may feel that your market is getting more and more competitive. It’s the usual suspects. The startups and established brands thinking they can take a piece of your market. This article how to start Competitive Analysis today with these ... Views: 316