How Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study
This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which ... Views: 428
To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things:
Understand how your ... Views: 422
How Competitive Intelligence helps understand how decision-makers think
This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into ... Views: 421
What’s the most important Competitive Intelligence & Market Analysis skill to have?
“My apologies for this letter being so long. Had I more time it would be shorter”
Balise Pascal
So, what’s the most important Competitive Intelligence & Market Analysis skill to have? Well there are many ... Views: 421
How does Competitive Intelligence show it’s all a big lie?
Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction ... Views: 417
How Competitor Intelligence increased sales for a Facilities Management company
Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients and people using our insight to create more business and better business. What did they know, what ... Views: 413
Competitive Intelligence and lessons from the military gets things done
We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt in the same place. The same place as everyone ... Views: 412
The next in our series of Questions and Answers is Vivek Bhalla, a Market Intelligence professional at MongoDB and former Garner Research Director.
MongoDB is the leading modern, general-purpose database platform designed to unleash the power of software and data for developers and the ... Views: 411
This article is called Competitive Intelligence creates more certainty that you have the right answer.
Imagine walking down a dimly lit street. On your own, in a city. A place you don’t know. It’s a cold autumn night in this former Eastern Bloc capital. You can clearly see things near the ... Views: 408
What’s your Competitive Advantage and why Analysis of your competitors is important?
What’s your Competitive Advantage and why Analysis of your competitors is important? Deciding what you are great at doing is one of the most important aspects of any strategic planning. And it’s not how good ... Views: 407
Are you recruiting for a Competitive Intelligence professional?
Are you recruiting for a Competitive Intelligence Manager? Finding it tough to find anyone suitable with the necessary skills or experience? Or maybe you are interested in outsourcing the role but are not sure where to start? We ... Views: 407
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 405
How Competitive Intelligence helps product road mapping to success
You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting a product to market. You need to know what they want and ... Views: 402
This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act.
To understand what's going on in our world, we all need to have good Situational Awareness. With ... Views: 401
This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know.
When we ask a great question that requires some thought, it immediately isolates a ... Views: 396
We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing.
When researching your competitors, you need to start by knowing what you are looking for. What you are going to do with the ... Views: 395
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 395
This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this ... Views: 389
This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this:
Issue Redefinition
Chronologies and Timelines
Sorting
Ranking, Scoring, ... Views: 389
Week by week, you will read true stories. Created from our Competitive Intelligence work. You’ll meet the clients and people using our insight. To build more and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? ... Views: 384
Competitive Intelligence actions to create positive outcomes
Competitive Intelligence is something that can fit into the strategy of any business. It doesn’t matter what your product or service is. There will be competitors out there who are striving to get ahead of you. In your the same ... Views: 377
What’s meant by Competitive Intelligence and how to apply it to our business
As Competitive Intelligence professionals, we are asked What’s meant by Competitive Intelligence and how to apply it to our business. Over the past couple of years, this question has been getting less and less. ... Views: 377
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 374
This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors.
What is Competitor Analysis?
Competitor Analysis is an evaluation of your identified competitors. So you understand them and ... Views: 372
How Competitive Intelligence helps with Strategic inflexion points?
This article is called how Competitive Intelligence helps with Strategic inflexion points? Strategic inflexion points have many causes. And not just changes in technology or something one of your competitors is doing. They are ... Views: 368
Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ... Views: 368
London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com
The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. ... Views: 363
This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case studies performed by Octopus Intelligence.
You know-how
You know how some industry sectors have household name brands? And seem to have changed very little over a ... Views: 362
This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and ... Views: 360
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and publish a report.
1. In your view, ... Views: 355
When conducting Competitor Research and Competitive Intelligence, a few things should be looked at. Here are 8 steps to consider for Competitor Research and Competitive Intelligence
1. Accept you have a problem
The senior team have to recognise that there’s a problem to be solved. Many ... Views: 353
We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence.
You know how
You know how you want to expand from an already booming market ... Views: 350
Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ... Views: 341
Start Competitive Analysis today with these easy steps
You may feel that your market is getting more and more competitive. It’s the usual suspects. The startups and established brands thinking they can take a piece of your market. This article how to start Competitive Analysis today with these ... Views: 339
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What Can Octopus Competitive Intelligence do For Product Management Teams?
21/05/2022 | Octopus
This is an image of a Mechanical cogs wheels character made ... Views: 339
What are the three common errors in thinking that reduce creativity and innovation?
This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong ... Views: 329
How to conduct Competitive Analysis to protect your Competitive Advantage
Disruptors can seriously damage and, in some cases, kill your business. They do this by finding what makes you tick. And then attacking this critical aspect of your business. Your Competitive Advantage. This article ... Views: 283
Creating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield.
But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals.
Think of competitor analysis as your business’s ... Views: 252
Start Winning With Competitive Intelligence: Weekly Winning Strategies
Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence.
Research Like ... Views: 231
Creating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield.
But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals.
Think of competitor analysis as your business’s ... Views: 230
Weekly Winning Strategies
There's a common oversight among those striving to use competitive intelligence. They believe delving into complex thinking, specialised databases, and fancy platforms is the key to competitive intelligence. However, this approach might not be as effective as they ... Views: 226
Weekly Winning Strategies: Competitive Intelligence Objectives For Businesses Like Yours
Competitive intelligence isn’t about amassing mountains of competitor data. Or having access to the best CI platform. It’s about gathering targeted, actionable insights that empower you to make winning ... Views: 225
Start Winning With Competitive Intelligence: Weekly Winning Strategies
Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence.
Research Like ... Views: 222
Mastering Market Presence With Strategic Competitor Analysis For Business Growth:
Weekly Winning Strategies
If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ... Views: 214
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 212
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 212
Understanding and unpacking Competitive Advantage: Weekly winning strategies
Competitive advantage is that unique edge that makes customers choose you over the rest. It’s about identifying and shouting about the aspects of your business that stand out in the market. Giving you a great chance to ... Views: 209
10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies
Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a significant competitive advantage. To enhance your competitive edge:
1. Scan Industry News ... Views: 207
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 207
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 205