With 2013 half over, it's time to pause, take a breath, and see if you're on track with your goals.
This is an essential part of running a successful business -- taking structured time throughout the year to work ON your biz and make sure the path you're on is, in fact, the path you want to ... Views: 596
Over the years I've discovered that most things in life can be improved with a good spring cleaning. Your business is no different.
After all, you choose to do a spring cleaning because stuff accumulates. Whether it's dust or dirt or junk mail or clutter or just "stuff" in general, it's good ... Views: 595
As you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now.
However, I can only do so much.
I can tell you what the truth is. And you may even believe it. (In your head that is.)
But ... Views: 587
Succeeding online is easy, right? Just throw up a sales page, drop in some "buy now" links and sit back and watch your bank account grow.
Well, if you've been in business any length of time, you already know it doesn't work like that. (No matter what "promises" or "hype" you might have seen.) ... Views: 585
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you?
Well, it happened to my good friend Nancy Marmolejo, Viva Visibility.
If you don't know Nancy yet, you really need to. She is a social media rock star. However, ... Views: 583
The first time I heard that your subconscious could be sabotaging you, 2 things went through my mind.
The first was relief -- OH maybe this isn't completely my fault after all.
The second was confusion -- what the heck does this even mean? All I want is more clients, and I'm doing all this ... Views: 571
For better or worse, every business out there has a brand.
I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.
Brands are more than a logo. Your brand is the core identity of your ... Views: 563
Recently, I wrote about the big mistakes entrepreneurs make when they create information products. Unfortunately, there are more mistakes to avoid when starting to sell them! Here are the biggest 3:
1. Your expectations are out of whack with reality. I once had a self development ... Views: 561
If it hasn't hit you yet, it will soon -- there are an awful lot of live events happening in the online world.
Now there's an excellent reason for this -- hosting your own event can be a huge business booster, so many entrepreneurs find themselves giving the whole event-hosting a whirl. ... Views: 561
If you're like many entrepreneurs, marketing is not one of your fave activities. (In fact, I would bet the only thing you detest more than marketing is sales.)
The problem is if you aren't regularly marketing your business, your cash flow is also not that regular (and there's nothing worse ... Views: 559
Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.) Today I'm going to talk
about a place where entrepreneurs typically move too slow -- creating products or programs.
Does ... Views: 552
You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business.
However, there is a dirty little secret around selling info-products. ... Views: 546
Last year I hit a big financial milestone in my business.
Now, I'm not telling you this to brag. I'm telling you this because I want this for you, and I believe you can do it too.
Look, I made every mistake in the book (and probably even a few that aren't in the book). I also probably ... Views: 542
Ah yes, the 2x4. The Universe's version of tough love.
In case you aren't familiar with the concept of the 2x4, let me explain. The 2x4 happens when all the gentle nudges and taps are being ignored, and the Universe decides sterner measures are necessary.
Basically you have a feeling ... Views: 541
1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when advertising was in its heyday (actually most of the 1900s, but the 1970s is a good representative year).
Target markets are fragmented, customers have more demands on their ... Views: 541
When people realize I walk marathons, one of the questions I frequently get asked is "how did you do it? How did you finish the marathon once you hit the point of 'nothing helps?'"
Well, I can tell you it's not easy. Lots of demons come out to play and you have to push past them.
But I'm ... Views: 538
The first time I heard the saying "How you do one thing is how you do everything" I didn't get it. (Actually I think my exact response was: "Yeah, yeah, yeah.")
However, as I continued to work on myself and my business over the years, this statement has finally sunk in. And now I see how it ... Views: 537
Congratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world!
Except...how do you do that exactly? It's not like you upload it and your ideal clients magically find you.
So, what you need is a launch guide for your ... Views: 530
After spending the past few issues talking about mistakes entrepreneurs make creating and selling information products, I thought maybe it was time to talk about why you want to bother with this whole mess to begin with.
Well, let me give you 5 reasons why you want to add information products ... Views: 515
Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home.
When I got home I turned over all those business cards to my team member as usual to enter into our database for follow up. It was about ... Views: 508
I was very excited about how I ended 2010. I finally hit a financial milestone.
However, I wasn't an overnight success. I started this process in 2005 to transform my business from a one-woman freelance copywriter to president of a copywriting and marketing company.
I'm going through all ... Views: 490